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Director of Internal Comms

About Marshmallow

We started Marshmallow when we found out how unfair insurance prices are for people who move to the UK. All because the industry hasn’t given this huge cohort of people a second’s thought, and isn’t set up to price them properly. 

We saw an opportunity to do things differently, so we made it our mission to back the ones who step outside the norm. Since we started, we’ve helped 100,000s of people get a fairer deal on their car insurance. Using technology, we serve people that are often overlooked by financial services companies, solving important problems for people who need it most. 

We know there are millions of marginalised customers out there. And we know that they face unique problems that most companies aren’t even aware of. We believe that our future is helping these people by learning about their experiences, and building our company around their needs. And there are strong signs that there’s a need for a company like us. Earlier this year we hit profitability, which is a huge milestone, but the most exciting thing is that we’re only just getting started.

How we work

We’re really proud of the culture we’ve created. We push for progress every day, because we know that we’ll only hit big milestones by taking lots of smaller steps. We’re always open to helping our team mates, sharing our ideas, experience and knowledge to solve problems together. We take risks, think creatively and experiment relentlessly to meet our customer’s needs, and never pass blame when things go wrong. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact. 

And autonomy and ownership are only possible with clear direction. That’s why we collaborate to do in-depth planning twice a year, and make sure we leave with clear goals and objectives that flow from top to bottom. To make sure we’re as aligned as possible across functions, most of our work rolls up into four tribes; Acquisition, Retention, Claims and Pricing, Underwriting & Fraud. Each tribe has multiple teams embedded in it, working cross-functionally to do great work.

We’re so excited for all of the challenges up ahead, and we need more people to help us tackle them! If life at Marshmallow sounds like it could be for you, explore our culture handbook or read our blog to find out more.

Position Overview: 

The Director of Internal Communications will be responsible for developing and executing a comprehensive internal communications strategy that aligns with Marshmallow’s mission, strategy and values. In this role, you will oversee all internal messaging, ensuring our people are informed, engaged, and inspired. 

 What you’ll be doing

  • Strategic communication planning, partnering with senior leadership and the People team to implement a company wide communications strategy. 

  • Support the SLT in crafting clear and engaging messages for company-wide updates, including All Hands, leadership meetings, and announcements.

  • Advise senior leaders on communication best practices to enhance their visibility and impact within the company.

  • Foster a sense of community and connection across geographically dispersed teams.

  • Develop and maintain a listening strategy across the org, aiming to drive open two way communication and elevate the employee voice.

  • Define our internal communications strategy, utilising a range of channels like intranet, newsletters and Slack.

  • Work collaboratively with teams right across the business to ensure consistency in both internal and external comms, ensuring consistency in tone and messaging across the organisation.

Who you are 

  • 7-10 years of experience in internal communications, corporate communications, or public relations, ideally in a fast-paced tech environment.

  • Proven experience developing and executing internal communication strategies that drive engagement and align with company goals.

  • Strong experience partnering with senior executives and managing leadership communications.

  • Familiarity with tech industry trends and a deep understanding of communication challenges in a fast-growing, distributed workforce.

  • Exceptional written and verbal communication skills.

  • Strong leadership and people management skills with experience leading a communications team.

  • Ability to translate complex business information into clear and engaging messages.

  • Proven ability to manage multiple projects and work under tight deadlines in a fast-paced environment.

  • Proficiency with internal communication tools (e.g., Slack, Microsoft Teams, Confluence, intranet platforms).

  • Strong analytical skills to measure the effectiveness of communication efforts.

Perks of the job

  • Hybrid working - Spend 3 days a week with your team in our collaborative London office 🏢

  • Competitive bonus scheme - designed to reward and recognise high performance 🌟

  • Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes 💰

  • Sabbatical Leave - Get a 4-week fully paid sabbatical after being with us for 4 years 🏝️

  • Work From Anywhere - 4 weeks work from anywhere to use, with no need to come to the office 🛫

  • Mental wellbeing support – Access therapy and mental health sessions through Oliva 💚

  • Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset 🤓

  • Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches 🏥

  • Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)

  • Tech scheme - Get the latest tech for less 🖥

Plus all the rest; 25 days holiday (+ bank holidays), pension, cycle to work scheme, monthly team socials and company-wide socials every month!

Our Process

We break it up into a few stages:

  • Initial call with Conor Harkin, Talent Acquisition Manager (30 mins)

  • Introductory call with Caroline Gillard, Chief People Officer (45-60 mins)

  • An experience and competency interview where we will explore your suitability as Director of Internal Comms at Marshmallow (1-1.5hrs)

  • A culture interview with a senior Marshmallow team member to check that your work style fits our processes and values (1 hour)

We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications, we can’t give personal feedback on each one.

Background checks

To meet our regulatory obligations as an FCA-authorised financial services company, we need to do some background checks on all new hires. That means carrying out a DBS check and making sure you don't have any live criminal proceedings. Feel free to ask our Talent Acquisition team if you have any questions about this!

Everyone belongs at Marshmallow

At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.

We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.

We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.

Recruitment privacy policy

We take privacy seriously here at Marshmallow. Our Recruitment privacy notice explains how we process and handle your personal data. To find out more please view it here.

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CEO of Marshmallow
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What You Should Know About Director of Internal Comms, Marshmallow

Are you ready to take on a pivotal role at Marshmallow as the Director of Internal Communications in London? Here at Marshmallow, we believe that open and engaging communication is vital to achieving our mission of providing fair insurance prices for everyone, especially those often overlooked by financial services. In this role, you'll develop and execute a comprehensive internal communications strategy that aligns with our core values. Your day-to-day will involve crafting clear messaging for company-wide updates, and working closely with senior leadership to enhance their impact within the organization. You’ll also play an essential role in fostering community across our geographically diverse teams, ensuring everyone feels connected and engaged. With your exceptional communication skills and experience in the tech industry, you'll navigate the unique challenges of a fast-paced environment, enabling us to continue pushing for progress. Our culture thrives on collaboration and innovation, providing you with the autonomy to challenge the status quo and make a tangible impact. Together, we can tackle the exciting challenges ahead and help more customers secure a fairer deal. If you have a passion for internal communications and want to elevate the employee experience here at Marshmallow, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Director of Internal Comms Role at Marshmallow
What are the responsibilities of the Director of Internal Communications at Marshmallow?

As the Director of Internal Communications at Marshmallow, you will be responsible for developing a comprehensive internal communications strategy. Key responsibilities include crafting messages for company updates, advising senior leaders on best practices, and fostering a sense of community among our dispersed teams. Your role will also involve maintaining a two-way communication strategy to elevate employee voice and ensure consistent tone across all communication channels.

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What qualifications do I need to apply for the Director of Internal Communications role at Marshmallow?

To be considered for the Director of Internal Communications position at Marshmallow, you should have 7-10 years of experience in internal or corporate communications, ideally within a tech environment. Proven experience in developing communication strategies and working with senior executives is essential. Strong leadership, as well as exceptional written and verbal communication skills, will also be required to effectively lead this function.

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How does the Director of Internal Communications contribute to company culture at Marshmallow?

The Director of Internal Communications at Marshmallow plays a crucial role in shaping and promoting our company culture. By fostering open communication and providing platforms for employee engagement, you’ll help create a positive work environment where every team member feels valued. Your initiatives will not only drive employee morale but will also ensure that our core values are reflected in our internal messaging.

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What internal communication tools are used by the Director of Internal Communications at Marshmallow?

In the role of Director of Internal Communications at Marshmallow, you will utilize various internal communication tools to effectively disseminate information. Proficiency in platforms like Slack, Microsoft Teams, and intranet systems will be crucial. You’ll also leverage newsletters and surveys to facilitate dialogue and maintain an open feedback loop across the organization.

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What is the work environment like for the Director of Internal Communications at Marshmallow?

The work environment for the Director of Internal Communications at Marshmallow is collaborative and dynamic. With a hybrid working model, you'll spend three days a week in our London office, fostering in-person interactions and teamwork. You'll join a culture that encourages risk-taking, creativity, and clear communication, ensuring that your contributions are meaningful and impactful.

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Common Interview Questions for Director of Internal Comms
How do you approach creating a strategic internal communications plan?

In answering this question, focus on your research and collaboration efforts. Begin by assessing current communication challenges or gaps. Emphasize the importance of aligning communications with organizational goals and gathering input from various stakeholders, including leadership and employees. Highlight your experience in utilizing different tools to reach diverse audiences.

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Can you provide an example of how you improved internal communications in a previous role?

When responding, select a specific initiative you led that provided measurable improvements. Discuss the strategies you implemented, any challenges faced, and how you engaged employees in the process. Highlight the results, such as increased engagement metrics or improved feedback from staff, to showcase your ability to drive positive change.

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What role does feedback play in your internal communications strategy?

Discuss the importance of feedback in shaping your communication efforts. Describe how you gather feedback through surveys, focus groups, or informal check-ins, and how you utilize this information to enhance future communications. Emphasizing a culture of two-way feedback will demonstrate your commitment to employee engagement.

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How do you maintain consistency in messaging across different communication channels?

To maintain consistency in messaging, discuss your approach to developing a comprehensive communication framework. Highlight the importance of aligning key messages with corporate values and goals. Mention how you ensure everyone involved in communication efforts understands these principles, and how you monitor and adjust communications as necessary.

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How would you handle resistance from leadership when proposing a new communication initiative?

Address this question by emphasizing your skills in persuasion, diplomacy, and empathy. Illustrate how you’d present data or case studies to support your proposal, while also seeking to understand their concerns. Stress the importance of aligning proposed initiatives with the organization’s strategic goals to win their buy-in.

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What strategies do you use to engage remote employees in internal communications?

When tackling this question, discuss methods such as leveraging technology for virtual town halls, creating engaging content for intranets, and encouraging participation in online forums. Highlight your expertise in fostering connection and community in dispersed teams to ensure every employee feels included and valued.

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Describe your experience working with senior executives.

Share specific examples of your collaboration with senior leaders, emphasizing how you helped them craft impactful messages. Discuss your approach to developing relationships and trust, enabling them to seek your advice on communication strategies. Your ability to translate complex ideas into clear messages will also be critical here.

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How do you measure the success of your internal communications efforts?

In your response, discuss the various metrics you use to evaluate communication effectiveness, such as employee engagement surveys, participation rates in communication initiatives, or feedback scores. Illustrate your analytical capabilities by mentioning how you would utilize this data to refine your strategies.

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What do you think are the biggest challenges in internal communications within tech companies?

Articulate your understanding of the challenges such as rapid growth, distributed teams, and change management. Discuss how these challenges require innovative and adaptive communication strategies. Your insights into these specific challenges will demonstrate your familiarity with the tech industry and its nuances.

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Can you give an example of translating complex information into clear communication?

Use a specific situation where you successfully simplified intricate business jargon or technical details into an easily understandable message for employees. Discuss your approach to identifying key points and using relatable language. This demonstrates your ability to connect with diverse audiences effectively.

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