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Ecommerce Director

Ecommerce Director, Master of Malt

Location: Hybrid - The leadership team meet a day per week in London, and then as a guide you'd need a day or two per week in our main office in Tonbridge, to get under the skin of the business.

About Us

We’re the leading online retailer of Whisky and other premium spirits in the UK, having generated sales of approximately £84m as a group last year. With a Trustpilot score of 4.8, a fantastic industry reputation, the ability to offer next-day delivery until 9:30pm, and a range of 16,000+ different products, we’ve a lot to be proud of.

But we’ve barely started. We want to continue re-imagining online drinks retail from the ground up, using technology and fanatical customer service to build a company we want to be customers of. We’ve grown a lot since we were just a few kids in a shed with big dreams and no money, but we haven’t lost our hunger to build something great, and we’re looking for people who have the same passion for making things better to join us on the journey. We’re excited about the future, so if you’d like to come and help us build it, read on!

About the Role

Your job here will be to build, lead and be accountable for our eCommerce operation, soup to nuts.  You’ll deliver the best customer experience in the industry by a wide margin, and make great margins while you do it.

You will lead and develop a team capable of handling all aspects of a standalone ecommerce business. This will include delivering: an amazing customer proposition (including loyalty schemes); UX, marketing; product ranging; content & design; pricing; and customer service. 

About You

You’re smart, tenacious and motivated, with a track record of building & operating a highly successful world class eCommerce businesses. Online retail is at the core of your being - it’s what you do - it comes as effortlessly and naturally to you as breathing. You can explain every step of the chain from google to delivery in detail because you own it. 

Creating unexpected customer delight by delivering an incredible service sparks joy in you - that moment when you blow someone’s mind because they weren’t expecting what we did to be possible.

But, you are also a born entrepreneur, and you love operating a highly profitable business which generates large amounts of cash to re-invest in growth.  You’re not one of these people who only knows how to burn through investors’ money and then move on. 

You don’t need to be a Whisky expert, but you’ll need to enjoy it and care about the product in order to be the best in the world at selling it.

You must know how to rally “A” players to your cause and are utterly intolerant of mediocrity.  You love to coach and mentor incredible talent, but have no time for people who don’t take ownership and put in the effort.

You love to work and learn fast and have a positive can-do attitude.  You are constantly adapting and improving the systems and processes around you.  You get out of bed each morning excited to make things better. You love automating things so your team has more time to deliver value to customers rather than do paperwork, in fact you are pretty intolerant of humans doing repetitive tasks a machine could do better.

You are also competitive and you like to win, which you routinely do.

What You Should Know About Ecommerce Director, Master of Malt

As the Ecommerce Director at Master of Malt, you'll step into a vibrant role that’s all about leading our eCommerce operations and setting the stage for excellence in online retail. Imagine working with a team that has propelled us to become the leading online retailer of whisky and premium spirits in the UK, clocking in an impressive £84 million in sales last year. In this hybrid position, you’ll work with our leadership team one day a week in London and likely spend a day or two in our Tonbridge office, immersing yourself in our exciting business landscape. You’ll be tasked with creating an incredible customer experience that puts us leagues ahead of our competitors while ensuring profitability. Your responsibilities span from developing loyalty schemes and enhancing user experience to overseeing marketing strategies, product ranges, and customer service. We value innovation and want someone who breathes online retail, someone who thrives on transforming customer delight into reality. You’ll need to cultivate a high-performing team that shares your drive and passion, ensuring we maintain our stellar reputation and trusted service. You'll be a pivotal figure in our journey, leading the charge in redefining online drinks retail. Your entrepreneurial spirit will be essential as you command a profitable and impactful eCommerce operation. This is your chance to be part of something extraordinary, so if you have the ambition and skill to build something great, we want to hear from you!

Frequently Asked Questions (FAQs) for Ecommerce Director Role at Master of Malt
What are the main responsibilities of the Ecommerce Director at Master of Malt?

The Ecommerce Director at Master of Malt is responsible for leading the entire eCommerce operation, which includes creating and ensuring the best customer experience, developing loyalty programs, enhancing UX, managing product ranges, overseeing marketing strategies, and ensuring top-notch customer service. This role plays a crucial part in driving the business forward and maintaining profitability as well.

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What qualifications are needed for the Ecommerce Director position at Master of Malt?

Candidates for the Ecommerce Director position at Master of Malt should possess a proven track record of building and operating successful eCommerce businesses. Strong leadership and entrepreneurial skills are essential, alongside experience in marketing and customer experience management. Although a deep knowledge of whisky is not mandatory, a genuine interest in the product is important to connect with our brand and customers.

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How does the Ecommerce Director at Master of Malt ensure a competitive edge in online retail?

The Ecommerce Director at Master of Malt leverages innovative strategies to improve customer experience, implements effective marketing tactics, and continuously analyzes market trends to stay ahead of the curve. By focusing on optimizing product offerings and automating processes, the director ensures that the business not only meets customer needs but exceeds expectations, maintaining a competitive edge.

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What type of team does the Ecommerce Director at Master of Malt work with?

At Master of Malt, the Ecommerce Director leads and develops a dynamic team capable of managing all facets of our online retail operation. This includes marketing, customer service, UX design, and content creation. The focus is on collaboration and fostering a culture of excellence, ensuring that all team members are engaged and motivated to deliver outstanding results.

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What is the company culture like for the Ecommerce Director at Master of Malt?

The culture at Master of Malt is vibrant and driven, focusing on innovation, continuous learning, and exceptional customer service. The Ecommerce Director is expected to embody a positive can-do attitude, encouraging collaboration and a commitment to excellence throughout the team. It's a place where ambition is welcomed and the contributions of each team member are valued.

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Common Interview Questions for Ecommerce Director
What strategies would you implement to enhance customer experience as Ecommerce Director?

Focus on creating personalized customer journeys, optimizing the website for ease of use, and implementing feedback loops to gather customer insights. Discuss ways to use data to tailor marketing efforts and product recommendations to drive engagement.

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Can you describe your experience with eCommerce analytics tools?

Share specific analytics tools you've used, such as Google Analytics or Shopify Analytics. Discuss how you interpret data to inform decisions and improve sales strategies, and provide examples of positive outcomes based on data-driven changes.

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How do you prioritize tasks in a fast-paced eCommerce environment?

Explain your approach to prioritization, perhaps using frameworks like the Eisenhower matrix, and emphasize the importance of aligning tasks with overall business goals. Share an example of a time you successfully managed competing priorities.

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What is your approach to leading a team in an eCommerce setting?

Discuss your leadership philosophy, which could include empowering team members, fostering collaboration, and maintaining open lines of communication. Share examples of how you've successfully mentored team members or navigated challenges.

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How do you stay current with eCommerce trends and technologies?

Talk about the importance of continuous learning and how you engage with industry publications, attend webinars and conferences, and network with other professionals. Mention a recent trend you’ve implemented or considered for your strategy.

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Can you provide an example of a successful marketing campaign you led?

Select a specific campaign, explaining its objective, execution, and results. Highlight key metrics such as conversion rates and ROI, and discuss what you learned from the experience that could benefit Master of Malt.

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How would you handle underperforming team members?

Explain your approach of addressing performance issues through constructive feedback, setting clear expectations, and working collaboratively to create improvement plans. Discuss the balance between support and accountability.

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What do you believe sets Master of Malt apart from its competitors?

Outline the unique aspects of Master of Malt, such as its product range, customer service ethos, and reputation in the market. Reflect on what you find compelling about the brand, demonstrating an understanding of its value proposition.

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What role does SEO play in your eCommerce strategy?

Discuss the importance of SEO for driving organic traffic, enhancing visibility, and optimizing product listings. Provide examples of your experience with SEO best practices and optimizing content to improve search rankings.

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How would you approach integrating new technology into existing processes?

Talk about assessing team needs and identifying technology that can enhance efficiency. Discuss the importance of providing training and support during the integration phase, ensuring a smooth transition and user adoption.

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Mission Driven
Passion for Exploration
Transparent & Candid
Growth & Learning

Master of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate band of spirits lovers and beer nuts to deliver the worlds best drinks buying experience. We (re-)started MoM because we were fe...

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Full-time, hybrid
DATE POSTED
December 27, 2024

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