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Regional Brand Builder / Sales Account Manager (On-Trade)

Over the past 10 years, Maverick Drinks has developed one of the most compelling and innovative portfolios of brands in the UK. From craft to premium, to celebrity owned brands, it is our willingness to be open to change and reinventing ourselves that has been key to our continued success. 

We’ve developed a reputation for quality in everything we do and provide a growth platform for modern beverage brands, leveraging our expertise in ecommerce and our established relationships with the nation’s largest retailers, on-trade partners and wholesalers, including our very own Master of Malt trade.

You'll drive distribution and growth of the award-winning Maverick Drinks brand portfolio across your customer base and act as a consultant to the trade - bringing customers on the craft spirits journey with us.

  • Work closely with the trade marketing, brand ambassadors, trade and sales team to increase distribution and brand awareness
  • Utilise key contacts within your network to create new business opportunities across your territory and establish a broad and diverse customer base, including strategic ‘lighthouse’ accounts for our key brands
  • Create the territory strategy in line with the Maverick Drinks strategic objectives, with a clear vision for target listings both on back bar and cocktail menus
  • Manage the full customer picture, keeping track of relevant account information
  • Plan and execute A&P investment brilliantly to ensure that all trade marketing activity and activations drives a positive return on investment
  • Use your expertise on the craft and premium spirits portfolio and consumer to share category trends and insights in order to facilitate decision making and product ranging, leading to a greater presence for our brands
  • Drive distribution, visibility and rate of sale of our core brands, subsequently leveraging these listings to further establish distribution of the wider Maverick Drinks portfolio
  • Support customers and the wider team to deliver liquid, brand and category training and tastings to embed our brands and drive value for the customer
  • Liaise with the route-to-market Partner Managers to ensure product availability and accessibility across your account base

  • Solid experience of account management within the spirits industry, and ideally of NPD launches too
  • Experience of new business development within the on-trade sector
  • Extensive knowledge of the London on-trade, with demonstrable knowledge of movers and shakers
  • Strong working knowledge of UK spirits business with an on-trade focus
  • Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category 
  • Skills in A&P budget management 
  • Strong Commercial acumen and previous experience of being able to identify opportunities by reviewing sales data
  • Strong negotiation skills
  • Good IT competency, including Google Suite of apps along with ability to produce engaging presentations
  • Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education
  • This role is field-based and will require nationwide travel; a full UK driving licence is therefore required
  • Curation of cocktail lists and skills in trade marketing would be hugely valuable
  • Experience in working the other side of the bar would be useful

You'll possess a strong sense of purpose, be proactive and capable of working autonomously thanks to your strong drive and determination. Your ability to think outside the box and challenge the status quo within the channel / be a maverick will stand out, as will your excellent attention to detail, relationship building and communication skills.

We’re all about boundless curiosity, so you’ll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to ‘Make Atom Successful.’ Trust is at the epicentre of all that we can do, so you’ll work in a transparent and honest environment where we have each other’s backs, and be free of aging corporate policies and rules.

Life here’s about so much more than pay and benefits - you might get a slightly higher salary if you cram onto an expensive, crowded commuter train into the city, but you’ll struggle to find a company with the flex, agility and unique-ness that we have. In short, we’ve got you covered financially but if money is your main driver, we’re not for you.

We hate waste in all of it’s forms and time is no different, so we’re focused on productivity and output rather than when or where you work, or what you wear into the office - you can come in fancy dress for all we care! This means that although we can’t promise anything, flexible working options are built into our DNA.

Along with the stuff you get for turning up to work each day (think private healthcare scheme, unlimited annual leave, pension, cycle-2-work, eye care, enhanced maternity & paternity leave, free food, drinks and parking at the office), you’ll also get a healthy staff discount on our world-class range (just in case that makes a difference).

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.

What You Should Know About Regional Brand Builder / Sales Account Manager (On-Trade), Master of Malt

Join Maverick Drinks as a Regional Brand Builder / Sales Account Manager (On-Trade) and become part of a dynamic team that's passionate about putting modern beverage brands on the map! Over the last decade, Maverick Drinks has assembled an innovative portfolio that ranges from craft to premium brands, including some exciting celebrity-owned options. In this role, you're not just managing accounts; you're guiding customers through the craft spirits journey, ensuring they feel like part of our brand's evolution. Working closely with trade marketing, brand ambassadors, and sales teams, you'll develop and execute strategies to boost distribution and elevate brand awareness. Your expertise will help you create a territory strategy that aligns with our objectives, tapping into your extensive network to unlock new business opportunities. Whether it's driving visibility for our core brands or conducting in-depth training sessions for our clients, your contributions will help reinforce our reputation for quality and creativity. Plus, with a focus on flexible working, you’ll enjoy a culture rich in trust and collaboration. Whether you’re a cocktail enthusiast or a spirits aficionado, there’s a place for you here at Maverick Drinks. Think you can push boundaries and think creatively to solve challenges? Let’s chat about how you can amplify our brands and make an impact in the on-trade sector. Join us on this exciting journey!

Frequently Asked Questions (FAQs) for Regional Brand Builder / Sales Account Manager (On-Trade) Role at Master of Malt
What responsibilities does the Regional Brand Builder / Sales Account Manager have at Maverick Drinks?

The Regional Brand Builder / Sales Account Manager at Maverick Drinks is primarily responsible for driving the distribution and growth of our award-winning brand portfolio. This involves creating strategic relationships with key customers, planning and executing marketing investments, and continuously enhancing brand visibility within the on-trade sector. Moreover, using key industry insights, you'll advise customers on trends to secure optimal product placements.

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What qualifications are required for the Regional Brand Builder / Sales Account Manager position at Maverick Drinks?

Candidates for the Regional Brand Builder / Sales Account Manager role at Maverick Drinks should have solid experience in account management within the spirits industry, coupled with expertise in new business development within the on-trade sector. Knowledge of the UK spirits landscape, especially in London, coupled with strong negotiation skills and preferably a WSET qualification at a higher level, would be highly desirable.

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What is the working environment like for the Regional Brand Builder / Sales Account Manager at Maverick Drinks?

At Maverick Drinks, the work environment is known for its flexibility and transparency, allowing team members the freedom to work autonomously. With a focus on output rather than rigid corporate rules, you’ll enjoy a culture centered around trust, innovation, and collaboration while being supported with various benefits that prioritize your well-being.

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How does Maverick Drinks support career growth for the Regional Brand Builder / Sales Account Manager?

Maverick Drinks fosters an environment that encourages professional development through collaborative teamwork and a culture of boundless curiosity. You’ll have the chance to spark your creative flair while working alongside talented professionals, allowing you to grow your skills and take charge of your career trajectory.

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What benefits can a Regional Brand Builder / Sales Account Manager expect at Maverick Drinks?

A career at Maverick Drinks comes with a wealth of benefits including private healthcare schemes, unlimited annual leave, enhanced maternity and paternity leave, and even a healthy staff discount on our extensive product range. Our commitment to work-life balance means you’ll have the flexibility to thrive both personally and professionally.

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Common Interview Questions for Regional Brand Builder / Sales Account Manager (On-Trade)
Can you describe your experience in account management within the spirits industry?

When answering this question, focus on specific examples showcasing your previous roles and responsibilities, success stories from accounts managed, and how you leveraged your industry knowledge to drive sales and improve brand presence.

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How do you plan to execute trade marketing activities effectively?

Discuss your approach to planning trade marketing initiatives. Highlight your experiences in plotting marketing strategies, training staff ,and ensuring that your activities align with both company objectives and customer needs.

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What strategies would you use to build and maintain relationships with key customers?

To answer this, emphasize your communication skills, ability to understand customer needs, and methods for regularly engaging with clients to ensure their satisfaction and explore new opportunities.

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How would you approach creating a territory strategy for Maverick Drinks?

Illustrate your analytical approach by discussing how you would assess market conditions, identify growth opportunities, and align your strategies with the company's overarching goals to formulate an impactful territory strategy.

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What are some key trends in the craft spirits market that you have recently observed?

Provide insights into recent trends you’ve noticed in the craft spirits market, demonstrating your awareness of market dynamics, consumer preferences, and how these insights can translate into actionable strategies for Maverick Drinks.

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How do you handle budget management for A&P activities?

Discuss your experience in managing budgets, your approach to ensuring cost-effective spending, and how you measure the return on investment for your A&P investments. Providing examples where you've successfully managed budgets would add credibility.

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What skills do you think are essential for negotiating with on-trade customers?

Outline your negotiation skills, and support your answer with examples of past negotiations you've successfully conducted that resulted in favorable outcomes for both you and your customers.

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Describe a successful campaign you executed in the on-trade sector.

Walk through the vital elements of the campaign, including your role, objectives, execution strategies, and the results achieved, showcasing your ability to deliver successful marketing activities in the on-trade sector.

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How do you stay informed about changes and trends in the spirit industry?

Share the resources you use to stay updated on industry trends, like subscribing to industry journals, participating in webinars, networking with professionals, or following relevant social media accounts, showcasing your proactive nature in learning.

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How would you approach training staff on product knowledge and category trends?

Explain your methodology in conducting training sessions, emphasizing seamless communication, engaging presentation skills, and how you would assess the knowledge gained to ensure impactful learning for the team.

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Master of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate band of spirits lovers and beer nuts to deliver the worlds best drinks buying experience. We (re-)started MoM because we were fe...

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Full-time, field-based
DATE POSTED
December 27, 2024

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