Senior Creative Producer, Marketing

As a Senior Creative Producer, Marketing at MasterClass, your responsibilities include overseeing the end-to-end production of marketing trailers and content. This involves producing and directing talent on set, managing production logistics, and leading the post-production process for high-quality and impactful marketing assets. You’ll also act as a liaison for internal stakeholders and creative teams, ensuring smooth execution from concept to final delivery.

To qualify for the Senior Creative Producer, Marketing position at MasterClass, candidates should have over 7 years of experience in creative production or marketing production. Strong skills in directing talent, knowledge of post-production processes, and the ability to manage logistics are essential. Excellent communication skills and a passion for storytelling and audience engagement are also key to success in this role.

The Senior Creative Producer, Marketing plays a crucial role in enhancing MasterClass's branding through the creation of high-quality trailers and marketing content that effectively showcases the talents of our instructors. By ensuring all marketing assets are brand-aligned and engaging, this position directly influences how the brand interacts with its audience across various platforms.

While the Senior Creative Producer, Marketing position at MasterClass is primarily remote, it does require candidates to be based in Los Angeles for in-person presence on set and during events. This allows for greater collaboration and hands-on involvement during production.

A Senior Creative Producer, Marketing at MasterClass will have the opportunity to explore emerging AI-powered tools and technologies that enhance marketing content creation efficiency. Proficiency in industry-standard production software and strong familiarity with post-production workflows are also vital in this role.

To answer this question effectively, share specific examples from your past experience where you directed talent for marketing content. Highlight your preparation process, how you communicated your vision to the talent, and any unique challenges you overcame to create impactful content.

When responding, emphasize your organizational skills and detail-oriented approach. Discuss how you plan production schedules, manage budgets, and coordinate with crew members to ensure that projects stay on track and within budget while maintaining high-quality standards.

In your answer, mention specific methods you employ to encourage collaboration, such as regular check-ins, brainstorming sessions, or feedback loops. Illustrate how you ensure that all team members, from writers to designers, feel involved and valued during the production process.

Provide an example of a particularly challenging project and explain the obstacles you faced. Focus on your problem-solving strategies, how you adapted to change, and what the final outcome was, underscoring the success achieved despite the difficulties.

Discuss the importance of storytelling, audience understanding, and creativity in developing compelling marketing content. Provide examples of how you've applied these principles in your work and the impact they had on audience engagement.

In your response, discuss your collaboration with editors and motion designers during the post-production phase. Emphasize the significance of clear communication and continuous feedback to ensure that the final product captures the creativity and vision established in pre-production.

Elaborate on your proactive approach to troubleshooting by sharing specific examples. Highlight how you handle on-set challenges, remain calm under pressure, and creatively find solutions without compromising the quality of the content.

Explain your process for gathering and integrating feedback from various stakeholders. Highlight your ability to balance creative input with practical constraints while ensuring that the final output aligns with the overall marketing strategy.

Provide a specific instance where data analytics informed your creative direction. Discuss how audience insights or performance metrics led to adjustments in your content creation strategy, ultimately improving the final output.

Express your personal connection to storytelling and its power in marketing. Share how you believe effective stories can forge connections with audiences and inspire engagement, illustrating your passion with examples from your professional journey.