Marketing Event Specialist

The Marketing Event Specialist is responsible for managing all aspects of tradeshow execution, including planning and coordinating regional tradeshows, and handling collateral and event materials. They are also responsible for budget reconciliation, vendor coordination, marketing strategies to boost attendance, and ensuring effective lead capture and follow-up.

You Will:

• Execute innovative in-person tradeshows that promote the organization, strengthen our brand, generate leads, and foster relationships. 
• Ensure the company’s brand is consistently represented across all event materials, messaging, and interactions.
• Plan, organize, and execute all tradeshow participation and logistics aspects. 
• Place and track orders for all necessary event materials, promotional items, and marketing collateral, including post-show returns.
• Maintain clear and consistent communication with all stakeholders, providing updates and ensuring alignment on event goals and expectations. 
• Coordinate with internal teams (e.g., Sales, Marketing, Product) to align event goals with company objectives.
• Maintain the project management database in Wrike to support the planning, execution, and reporting of tradeshows and project statuses. 
• Manage the budget for shows assigned, ensuring cost-effective use of resources while maximizing ROI.
• Collaborate with the sales team and marketing department to ensure a unified presence at the tradeshow.
• Analyze event performance, including attendance, lead quality, ROI, and staff feedback, using the data to recommend improvements for future events. 
• Reconcile event-related expenses against the budget, ensuring all costs are accurately tracked and reported.
• Review and manage contracts with tradeshow organizers, vendors, and service providers. 
• Proactively identify and mitigate potential risks associated with event planning and execution. 
• Coordinate with vendors to ensure timely delivery and quality of goods and services. 
• As needed, assist with the planning and execution of large trade shows and other tasks to support the Marketing department. 
• Available to troubleshoot during show hours for assigned shows (90% remote, 10% in-person).
• For in-person shows, responsible for supervising booth installation and dismantling, opening and closing the booth each day of the show, supporting any speaking sessions, and being on call for the booth staff if anything arises.

What We're Looking For:

• At least two years of experience planning and executing tradeshows or similar large-scale events.
• Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Experience with project management platforms like Wrike, Asana, or Trello.
• Ability to travel 10-20% of the time to support trade shows
• Visit corporate office in Seattle for required company events (usually 5-6 times a year)

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Management, Business Administration, or a closely related field preferred. 
• Previous experience in the healthcare and/or technology sector preferred. 
• Proficiency in Adobe Creative Cloud preferred. 
• Experience with marketing tools and platforms such as Salesforce, Marketo, SurveyMonkey, and Allego
• Excellent written and verbal communication skills for coordinating with internal teams and external vendors.
• Strong interpersonal skills to build and maintain relationships with stakeholders, vendors, and team members.
• Ability to prioritize tasks, manage time effectively, and meet deadlines.
• Quick thinking and resourcefulness to resolve unexpected challenges or issues during event planning or onsite execution.
• Strong critical thinking and problem-solving skills

Pay Range: $62,400 - $87,400

Other compensation: Bonus Eligible

Perks & Benefits:

💻 Remote work

🩺 Medical, dental, vision, life, and disability insurance

📈 401K retirement plan; flexible spending and health savings account

🏝️ 15 days of paid time off + additional front-loaded personal days

🏖️ 14 company-recognized holidays + paid volunteer days

👶 8 weeks of paid parental leave + 10 weeks of paid bonding leave 

🌈 LGBTQ+ Health Services

🐶 Pet insurance 

📣 Check out more of our benefits here: https://www.mcg.com/about/careers/benefits/