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Principal Channel Marketing Manager, Americas

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We are hiring a Region Marketing Communications Director who will lead executive communications for the SouthWest region.In this position, you will be responsible for strategy and implementation of communications plans for the Executive Vice President of the SouthWest region, as well as internal communications strategies and execution, working closely with the Senior Vice President of Health Initiatives, communications department, executives and a variety of people around the Association. This position reports to the Region SVP, Health Initiatives.The location of the position is flexible within the six states of our SouthWest region, including AR, CO, NM, OK, TX and WY.The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X (formerly Twitter) , and at heart.jobs.ResponsibilitiesHere are some of the essential job duties:• Build and implement internal communications strategies, plans, and content for the Executive Vice President (EVP) including speech writing, internal staff communications, volunteer communications, social media and more. Responsible for delivering clear, accurate and compelling communications and ensuring projects remain on schedule.• Write, edit and coordinate workflow for strategic internal messaging, implementing best practices and American Heart Association guidelines.• Plan, coordinate, write, edit and proofread communications such as newsletters, online content, presentations, talking points, guides, scripts, infographics and other resources.• Prepare and process EVP correspondences. Proofread, distribute correspondence including emails, reports, presentations, memos, field communications, mailings, etc.• Effectively complete multiple duties and projects while handling conflicting demands and priorities. Leads project timelines with target compliance, while communicating project statuses and related information as requested.• Prepare and gather support materials for EVP in preparation for meetings.• Build and implement, in coordination with senior executives, the overarching strategy for internal communications for the SouthWest region.• Maintain accurate and confidential information relevant to internal meetings, board meetings and events, as well as a system for correspondence and other documents in the office and shared online files.• Assist with production needs for internal staff communications including audio and video messages.• Prepare and post social media to support EVP and leadership.• Perform organized record keeping, including taking comprehensive meeting notes when requested. Run PowerPoint presentations for in-person and virtual meetings. Prepare agendas and materials for these meetings.• Assist with other communications tasks as needed.Want to move your resume to the top so that you can become a “Relentless force for a world of longer, healthier lives?” Here are some of the requirements:Qualifications• Bachelor’s degree in Journalism, Communications, Marketing, English or related field.• 3-5 years of experience in communications-related field.• Proven experience with internal communications, corporate communications, and project management.• Excellent writing and editing skills, and capability to write for internal, consumer and professional audiences across various traditional, digital and emerging channels.• Experience with multimedia storytelling including using graphics, video, etc.• Strong organizational skills and ability to build and lead project teams.• Ability to work well with diverse groups of people within the organization, including senior executives.• Ability to present ideas and concepts live or via multimedia in a clear and compelling manner.• Past experience serving in a communication role in a matrixed, non-profit organization preferred.• Proficient skills with Microsoft Suite, including Word, PowerPoint, Microsoft Teams, Zoom, Canva, social media platforms and SharePoint. Advanced skills preferred.• Ability to travel up to 10% local and overnight stay.Compensation & BenefitsThe expected pay range will be $58,000 to $77,400. Pay is commensurate with experience; geographic differentials to the pay range may apply. American Heart Association reserves the right to pay more or less than the posted range.The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills? Click here to see other opportunities.In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.EOE/Protected Veterans/Persons with Disabilities#LI-RemoteJoin our Talent Community!Join our Talent Community to receive updates on new opportunities and future events.Posted Date 3 weeks ago (11/15/2024 3:26 PM)Requisition ID 2024-14730Job Category Marketing, Communications & Public RelationsPosition Type Full Time
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What You Should Know About Principal Channel Marketing Manager, Americas, Emerson

The American Heart Association is on the lookout for a Principal Channel Marketing Manager to join our vibrant team in East Montpelier, VT. If you’re passionate about driving impactful marketing strategies and communications that resonate across the diverse Americas region, this might be your next big opportunity! In this pivotal role, you will be leading and creating innovative channel marketing strategies that enhance brand recognition and drive engagement among our audiences. You’ll collaborate with various teams, including health initiatives and senior executives, to craft compelling internal and external communications, from newsletters and presentations to social media and multimedia storytelling. We're dedicated to fostering growth, ensuring that our team members have the resources they need to thrive. You’ll also be part of a culture that values diversity, equity, and inclusion, striving to create a workplace where every voice is heard and valued. With flexible working options, generous vacation days, and ongoing professional development opportunities through our Heart U corporate university, you will be well-supported in your career at the AHA. Join us in our mission to create a world of longer, healthier lives. Your contributions will be meaningful, making a difference not just in our organization, but in the communities we serve. So, if you’re ready to take on an exciting challenge and make a profound impact, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Principal Channel Marketing Manager, Americas Role at Emerson
What are the responsibilities of a Principal Channel Marketing Manager at the American Heart Association?

As a Principal Channel Marketing Manager at the American Heart Association, your core responsibilities will include the development and execution of marketing strategies and internal communications plans tailored for the Americas region. You will write and edit various forms of content like newsletters, social media posts, and presentations to ensure alignment with our mission. Additionally, you’ll collaborate with senior executives and other team members to enhance our outreach and engagement efforts.

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What qualifications are needed for the Principal Channel Marketing Manager role at the American Heart Association?

To be qualified for the Principal Channel Marketing Manager position at the American Heart Association, candidates should possess a Bachelor’s degree in Journalism, Communications, Marketing, or a related field. You should have 3-5 years of experience in communications or marketing, with strong writing, editing, and project management skills. Familiarity with multimedia storytelling and proficiency in Microsoft Suite and social media platforms are highly beneficial.

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How does the American Heart Association support work-life balance for Principal Channel Marketing Managers?

The American Heart Association is committed to supporting a healthy work-life balance for its employees, including the Principal Channel Marketing Manager. You will gain access to flexible working options, a minimum of 16 days of paid time off per year, a total of 12 paid holidays, and additional resources to manage your personal and professional life. We believe that a balanced life is crucial for creativity and productivity.

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What kind of professional development opportunities are available for the Principal Channel Marketing Manager at the American Heart Association?

The American Heart Association offers a range of professional development opportunities for the Principal Channel Marketing Manager. You can participate in our Heart U online corporate university, which hosts thousands of training resources. Additionally, you can engage with Employee Resource Groups, mentoring programs, and tuition assistance to further your education and career prospects within the organization.

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What is the expected salary range for the Principal Channel Marketing Manager at the American Heart Association?

The expected salary range for the Principal Channel Marketing Manager position at the American Heart Association is between $58,000 and $77,400. Compensation is determined by experience and may vary based on geographic differentials. We strive to ensure that our pay structure remains competitive in the market.

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Common Interview Questions for Principal Channel Marketing Manager, Americas
Can you describe your experience in developing marketing strategies in non-profit organizations?

When answering this question, illustrate your specific role in formulating marketing strategies, emphasizing measurable outcomes. Discuss any campaigns you've led, highlighting your understanding of non-profit fundraising or community engagement.

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How do you manage multiple projects simultaneously as a Principal Channel Marketing Manager?

Showcase your organizational skills by detailing your methods for prioritizing tasks, using tools like project management software, and ensuring deadlines are met. Draw from previous experiences to provide examples of how you successfully handled conflicting demands.

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What strategies do you use for effective internal communication?

Outline techniques you employ for effective internal communications, such as creating informative newsletters, holding regular team meetings, and utilizing digital communication platforms. Mention the importance of feedback and how you adapt your strategies based on team needs.

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Can you give an example of a successful marketing campaign you led?

Prepare to discuss a specific campaign, detailing your role, the objectives, strategies implemented, and the results achieved. Focus on quantifiable outcomes to demonstrate the campaign’s success and your contribution.

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How comfortable are you with using social media for marketing communications?

Express your proficiency with various social media platforms and how you leverage them for outreach. Provide examples of past campaigns that utilized social media to engage audiences and how you measure effectiveness through analytics.

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What tools do you find most effective for project management?

Discuss tools that you are familiar with to streamline project management, such as Trello, Asana, or Microsoft Teams. Highlight how these tools help you organize tasks, communicate with team members, and keep projects on track.

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How do you ensure that your communications align with the organization's values and mission?

Explain how you incorporate organizational values in your communications by regularly reviewing the mission and using it as a guide when crafting content. Share examples of how you've aligned messaging with organizational goals in past roles.

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Describe how you would handle feedback on your written work.

Illustrate your openness to receiving feedback and how you view it as an opportunity for growth. Discuss specific instances where you received constructive criticism and how you used it to improve your work.

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How do you handle challenging interpersonal dynamics in a team environment?

Demonstrate your conflict resolution skills by discussing techniques like active listening and collaborative problem-solving. Provide an example of how you successfully navigated such dynamics in previous roles.

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What motivates you to work in the field of health and well-being?

Share your personal connection to health and wellness. Discuss your passion for making a societal impact, and how that drives your work as a marketing professional in a non-profit environment.

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We drive innovation that makes the world healthier, safer, smarter and more sustainable. We combine advanced technologies, industry-leading expertise and boundless curiosity about the world around us to create sustainable solutions for vital indu...

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December 9, 2024

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