Mid-Senior PPC Manager - Poland

As a Mid-Senior PPC Manager at Mediatech, you'll manage the launch and optimization of various PPC campaigns, focusing heavily on paid search to ensure maximum ROI. Your role will involve real-time performance monitoring, crafting and executing complex digital marketing strategies, ad copy creation, data analysis, and the continuous pursuit of KPIs that drive success.

To qualify for the Mid-Senior PPC Manager role at Mediatech, candidates should possess 3-5 years of experience in paid search, a solid grasp of PPC strategies, and knowledge of analytics tools such as Google Analytics and Google Ads. Strong English communication skills and the ability to both collaborate with teams and work independently are crucial.

For the Mid-Senior PPC Manager position at Mediatech, familiarity with Google Ads, Bing Ads, and Google Analytics is essential. Additionally, understanding the latest trends in biddable media tools will greatly enhance your ability to make informed, data-driven decisions that lead to campaign success.

At Mediatech, career growth for the Mid-Senior PPC Manager is based on achieving outcomes rather than traditional corporate ladder progression. You'll have the chance to influence critical decisions, apply your skills in dynamic industries, and make monumental impacts on global-scale projects that help you reach new career heights.

The gross salary for a Mid-Senior PPC Manager at Mediatech ranges from 2479 to 4628 EUR per month. Mediatech is open to discussing salary adjustments based on your unique skills and competencies, ensuring competitive compensation for your expertise.

In answering this question, focus on your specific accomplishments in managing PPC campaigns. Detail the strategies you've implemented, how you've optimized for ROI, and your hands-on experience with tools like Google Ads and Bing Ads. Use metrics to illustrate your success and show how these experiences can directly contribute to Mediatech's goals.

Discuss your approach to A/B testing, keyword research, and performance monitoring. Highlight your data analysis techniques that help in making informed adjustments to improve campaigns. Be sure to emphasize the importance of continuous learning and adaptation in the fast-evolving PPC landscape.

Share your process for identifying underperforming elements within a campaign. Talk about how you would analyze data to pinpoint issues, propose solutions, and implement necessary changes to enhance performance. This showcases your problem-solving skills and strategic thinking abilities.

In your response, mention resources like industry blogs, webinars, and communities. Talk about how you regularly participate in training sessions or networking events. By staying informed, you'll demonstrate your commitment to excellence and your proactive approach towards continuous improvement.

Explain the importance of data in shaping your PPC strategies. Illustrate how you've used data analysis to inform decisions, improve targeting, and enhance campaign performance. Making data a central theme in your strategy showcases your analytical mindset and results orientation.

Be prepared to share a specific example and outline the goals, strategies, and outcomes involved. Focus on the metrics that highlight success, such as ROI or increased traffic, and emphasize the key factors that led to achieving those results. A narrative about success will engage the interviewer and establish your competence.

Discuss your approach to budgeting, breaking down how you allocate resources across various campaigns and channels. Talk about the importance of maintaining flexibility to respond to performance data and how you ensure that every euro spent is driving value.

In your response, highlight your creative process for writing ad copy that resonates with target audiences. Discuss your methods for testing different messages and the importance of understanding customer pain points to create persuasive and engaging advertisements.

Explain your approach to ensuring alignment by collaborating with other marketing teams and stakeholders. Share how you set integrated goals and metrics that connect PPC performance with broader company objectives, showcasing your teamwork and strategic planning capabilities.

Discuss elements like a data-driven mindset, creativity, proactive learning, and strong communication skills. Emphasize the importance of not just following trends, but also innovating and strategizing to drive continual improvement and success within PPC initiatives.