Event Marketing Specialist (Remote, Canada)

As an Event Marketing Specialist at ZestyAI, your primary responsibilities will include planning and executing national and regional events such as tradeshows, customer dinners, and roadshows tailored to the insurance market. You will also manage logistics, coordinate speaker engagements, and collaborate closely with several teams to ensure successful and measurable outcomes, helping to position ZestyAI as a leader in the industry.

To qualify for the Event Marketing Specialist role at ZestyAI, you should have at least 2 years of experience in event planning or field marketing, preferably in B2B SaaS or technology sectors. A blend of creativity and analytical thinking is essential, along with excellent organizational skills and experience in managing budgets to maximize ROI.

Yes, the Event Marketing Specialist role at ZestyAI does involve travel to select events, particularly when attending and representing ZestyAI at important gatherings such as tradeshows and customer engagement initiatives. Travel will support your mission to create exceptional experiences and strengthen our brand.

An Event Marketing Specialist at ZestyAI should be familiar with various marketing tools, including Salesforce for managing relationships and webinar platforms for virtual events. Proficiency in email marketing platforms and a general understanding of how to leverage digital tools will also aid in executing successful promotions and engagement campaigns.

At ZestyAI, you'll experience robust cross-functional collaboration as an Event Marketing Specialist. Working closely with teams such as Sales, Customer Success, and Business Development will be vital to ensure that events not only elevate our brand but also contribute to lead generation and pipeline growth. Your role is integral to fostering teamwork and aligning efforts across departments.

When discussing your experience with planning events, be specific about the types of events you've organized, the roles you previously held, and the outcomes you achieved. Highlight your attention to detail and ability to manage logistics, as well as how you coordinated with different teams to ensure a successful event.

To effectively answer this question, mention the key metrics you focus on, such as engagement levels, lead generation, ROI, and attendee feedback. Discuss how you collect and analyze data after events, and share an example of how you used these metrics to improve future events.

When addressing budget management, explain your approach to creating and overseeing budgets for events, including how you prioritize expenses and look for cost-effective solutions. Share an example of a successful event where you maximized ROI through careful planning and resource allocation.

Share specific examples of innovative events or engagement programs you've conceptualized and executed. Explain the objectives behind these ideas and how they were received by attendees, particularly focusing on how they enhanced customer relationships.

Discuss the tools and techniques you utilize to keep track of various tasks and deadlines when managing multiple events. Whether it's project management software or prioritized checklists, sharing best practices will demonstrate your organizational skills.

When describing a challenging event, focus on the specific hurdles faced, whether logistical, budgetary, or related to vendor relationships. Detail the proactive steps you took to resolve these issues and how the event ultimately turned out, emphasizing your problem-solving abilities.

In answering this question, explain how you leverage data analytics to track engagement and measure success. Discuss any specific tools or methods you use for gathering insights and how this data informs your decision-making for future events.

To ensure speaker engagements are effective, explain your process for selecting speakers, preparing them, and coordinating logistics related to their presentations. Highlight how you prepare supporting materials and ensure that speakers align with the event's objectives.

Discuss your approach to collaborating with the sales team, including how you align event objectives with sales goals. Share examples of how cross-collaboration has led to increased visibility for product offerings and enhanced lead generation.

Share insights on emerging trends in event marketing, such as virtual experiences, hybrid events, and the increasing importance of data-driven decisions. Discuss how you plan to incorporate these trends into your strategies at ZestyAI to keep engagement levels high and reach a wider audience.