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Associate Director, Global Marketing, CMV

Job DescriptionCMV (Cytomegalovirus) is a vital growth driver for the Infectious Disease and Neuroscience business unit. We have an opening for an experienced marketer who is interested in bringing their marketing career to the next level.This is a thrilling time to join the global prescription medicine (CMV) marketing team. This prescription medicine is a product with the ability to impact the outcomes of patients going through transplant procedures. Originally launched late in 2017, we are launching 2 new indications, as well as an extension to the existing indication. We have big aspirations for this brand! This is an exciting time of market engagement, strategy development, and growth maximization.We are seeking an experienced marketer to participate and/or lead several global cross-functional workstreams across data and analytics, supply, access, and market engagement.The role is reporting into the Global Brand Leader responsible for a prescription medicine.Specific Responsibilities Include• Strategy lead: Identify opportunities to grow the brand within the adult HSCT indication• Data and analytics: Partner with HHDDA and key markets in using data to understand market dynamics and inform future growth opportunities• Market engagement: Engage with key markets and Regional Commercial Leads to maximize performance, align on strategic adjustments, and share best practices• Supply: Maintain strong level of collaboration with our Manufacturing Division colleagues to inform short and long-term supply chain decisions• Access: Partner closely with the global access team and launch markets to prepare for pricing negotiations and health authority meetingsEducation• Bachelor's DegreeKnowledge And Skills• Minimum of 3 years combined marketing, sales, marketing support or related experiences in pharmaceutical or biotechnology industries.• Strong collaboration and influencing skills, both within Human Health Division as well as cross divisional.• Proven ability to work in a matrixed organization with multiple stakeholders including external partners• Demonstrated ability to make strategic choices using fundamental marketing tools (e.g. segmentation, positioning, etc.)• Leverage data analytics and/or customer and market insights to make business decisions• Demonstrates a flexible, growth mindset along with a high degree of integrity and ethicsPreferred• MBA• Strong presentation and engagement skills, including the ability to communicate complex information in a succinct and simplified manner• Driven, results oriented thinking and corresponding high level of performance• Ability to leverage innovation to drive resultsNOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.Current Employees apply HERECurrent Contingent Workers apply HEREUS And Puerto Rico Residents OnlyOur company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.AboutWe are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA SupplementPay Transparency NondiscriminationWe are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State ActsU.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.Expected US Salary Range$135,500.00 - $213,400.00Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance OrdinanceLos Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring OrdinanceSearch Firm Representatives Please Read CarefullyMerck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee StatusRegularRelocation:Domestic/InternationalVISA SponsorshipYesTravel Requirements25%Flexible Work ArrangementsHybridShiftNot IndicatedValid Driving LicenseNoHazardous Material(s)N/AJob Posting End Date01/3/2025• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.Requisition ID:R310860
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What You Should Know About Associate Director, Global Marketing, CMV, Merck

Are you ready to take your marketing career to the next level? Join CMV (Cytomegalovirus) as an Associate Director of Global Marketing in North Wales, PA. This role presents an exciting opportunity to be part of our dynamic marketing team for a vital prescription medicine that significantly impacts patients undergoing transplant procedures. Since its launch in late 2017, we have expanded this brand with two new indications, showcasing our commitment to innovation and growth. As the Associate Director, you'll lead various global cross-functional workstreams, collaborating closely with diverse teams across data analytics, market engagement, access, and supply chain management. Your expertise will help identify growth opportunities within the adult HSCT indication and provide strategic insights influenced by robust market data. Plus, you'll work hand-in-hand with key commercial leads to enhance our market performance and share best practices. With your strong collaboration skills and knack for data-driven decision-making, you'll play a key role in shaping our marketing strategies for a transformative brand. If you’re passionate about making a real difference in the healthcare sector and possess a solid background in pharmaceutical marketing, we couldn’t be more excited to hear from you. Come, be a part of our vision, and help us enhance access to essential medicines around the globe!

Frequently Asked Questions (FAQs) for Associate Director, Global Marketing, CMV Role at Merck
What are the key responsibilities of the Associate Director, Global Marketing at CMV?

The Associate Director, Global Marketing at CMV plays a crucial role in driving brand strategy and market performance. Key responsibilities include identifying growth opportunities within the adult HSCT indication, utilizing data analytics to inform business decisions, and engaging with regional teams to share best practices. Additionally, this position requires collaboration with manufacturing and supply chain teams to ensure optimal product availability and working closely with the global access team for pricing negotiations and meeting health authorities.

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What qualifications are required for the Associate Director, Global Marketing position at CMV?

To be considered for the Associate Director, Global Marketing role at CMV, candidates should have a Bachelor's degree and a minimum of 3 years of marketing or sales experience in the pharmaceutical or biotechnology industry. Strong collaboration and influencing skills are essential, along with the ability to work effectively in a matrixed organization. Additionally, leveraging data analytics for strategic decision-making is vital, and candidates with an MBA are preferred.

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How does the Associate Director, Global Marketing at CMV support brand growth?

In the role of Associate Director, Global Marketing, you’ll facilitate brand growth by leading strategy development based on detailed market analysis and trends. By partnering with cross-functional teams, you'll help align on tactical adjustments and innovative marketing strategies. Your work will help maximize performance in target markets and ultimately improve patient access to essential therapies.

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What skills are most important for the Associate Director, Global Marketing role at CMV?

Successful candidates for the Associate Director, Global Marketing position at CMV should demonstrate strong collaborative skills, data-driven decision-making capabilities, and effective communication skills. The ability to engage stakeholders across divisions and simplify complex information is critical. A flexible mindset that embraces growth, integrity, and ethical practices will also be key to thriving in this dynamic environment.

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What kind of work environment can the Associate Director, Global Marketing expect at CMV?

At CMV, the work environment is designed to foster collaboration and innovation. The company promotes a hybrid work model, allowing for a blend of on-site and remote work tailored to business needs. Employees work in a supportive atmosphere that values diverse perspectives and encourages creative problem-solving, aiming to enhance overall team performance and engagement.

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Common Interview Questions for Associate Director, Global Marketing, CMV
Can you describe your experience with marketing strategy development as it relates to the Associate Director, Global Marketing position?

When answering this question, focus on past experiences where you identified market opportunities and developed specific strategies that led to measurable results. Include details about the frameworks you used, any analytics tools for data-driven insights, and how your strategies translated into real-world outcomes. Tailor your examples to reflect the responsibilities at CMV.

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How do you approach collaboration in a cross-functional team environment?

Discuss examples of how you fostered collaboration across different departments, illustrating your ability to engage various stakeholders. Highlight feedback mechanisms, conflict resolution strategies, and your approach to aligning team goals. Emphasizing a customer-focused mind will strengthen your answer, demonstrating your ability to keep company objectives aligned within the team.

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What data analytics tools have you used to inform your marketing decisions?

Be specific about data analytics tools and methodologies you have utilized, such as CRM systems, market research tools, or any analysis software. Explain how you employed data to derive insights that shaped marketing strategies, and provide examples of successful campaigns that were influenced by your analysis.

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Describe a time you had to influence a key stakeholder to adopt a new marketing approach.

In your response, provide a detailed account encompassing the context, your strategy, and the outcome. Discuss how you communicated your vision and the rationale behind your approach, while also addressing any challenges you faced and how you overcame them to gain buy-in from the stakeholder.

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Can you explain how you measure the success of a marketing campaign?

Share the specific metrics you track, whether they be sales figures, engagement rates, or market share. Provide examples of how you implemented these measurements in previous campaigns and adjusted your strategies based on the outcome, illustrating your ability to continuously learn and adapt.

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What do you consider the most significant challenge in pharmaceutical marketing today?

Respond by discussing current trends, regulations, and market dynamics influencing pharmaceutical marketing. Highlight how you stay informed about changes in the industry and your proactive strategies for addressing these challenges in your marketing role.

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How do you ensure compliance with industry regulations while developing marketing materials?

Discuss your understanding of the regulations that govern pharmaceutical marketing and how you've ensured compliance in past roles. Provide an example of a situation where you navigated regulatory challenges, ensuring that your marketing efforts were effective yet compliant.

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What innovative strategies have you implemented in previous marketing roles?

Share specific innovative marketing tactics you've employed that led to successful brand performance. Emphasize any unique approaches to market engagement or strategy development that set your efforts apart from traditional methods.

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How do you handle feedback or criticism from peers or leadership regarding your marketing initiatives?

Illustrate your openness to feedback by discussing specific instances where input from others has led to improvements in your work. Emphasize your adaptiveness and willingness to learn from critique to enhance your effectiveness as a marketing leader.

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What role does customer insight play in your marketing strategy?

Describe how you gather and utilize customer insights to shape your marketing strategies. Include methods for obtaining feedback from clients or market research and how this information influences your decisions for campaigns and product positioning.

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It all comes back to inventing for life We are all inventors here, no matter the role or title. We rise to any challenge in pursuit of better health outcomes. Everything we do, in and out of the laboratory, is based on our deep appreciation for l...

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DATE POSTED
December 13, 2024

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