Product Marketing Manager - Paris/Palo Alto/NYC

As a Product Marketing Manager at eBay, your primary responsibilities will include developing and executing the inbound and outbound marketing strategies for our Live Commerce offerings. This involves influencing the product roadmap through comprehensive market analysis, managing product launches, and ensuring customer adoption of innovative features. You'll also focus on creating value proposition messaging and actionable customer feedback loops during the product development process.

For the Product Marketing Manager role at eBay, you will need at least 10 years of experience in product marketing and 5 years in a leadership position. Experience in live shopping, social commerce, or video commerce is essential. You should possess strong analytical skills, excellent communication abilities, and a proven track record of launching products on a global scale, as well as a collaborative mindset to work effectively with cross-functional teams.

At eBay, we believe in nurturing talent and fostering growth. As a Product Marketing Manager, you will have access to a wealth of resources for professional development, including training programs, mentorship opportunities, and a supportive environment that encourages continuous learning. eBay also promotes innovation and experimentation, ensuring that you can explore new ideas and strategies in your work.

eBay Live is our latest interactive livestream shopping platform that revolutionizes the buying experience. As the Product Marketing Manager, you will lead efforts to promote and develop this exciting new offering. Your role will involve designing effective go-to-market strategies, driving customer engagement, and ensuring that eBay Live meets the evolving needs of consumers looking for curated shopping experiences.

The culture at eBay is vibrant and inclusive, where diverse perspectives are valued and encouraged. As a Product Marketing Manager, you'll be a part of a creative and collaborative team that prioritizes authenticity, innovation, and community. We celebrate unique contributions and believe that great ideas can come from anyone, making eBay a fantastic place to grow your career while making a significant impact on the ecommerce landscape.

To develop a comprehensive go-to-market strategy for eBay Live, I would start by conducting thorough market research to understand customer needs and preferences. I’d collaborate with cross-functional teams to ensure alignment on objectives and messaging, analyze competitive offerings, and establish key performance indicators to track the success of the launch. Engaging with potential customers for feedback during the development phase would also be crucial to refining the strategy.

In my previous roles, I've successfully launched multiple products in different international markets. I focused on tailoring marketing strategies to resonate with local audiences while maintaining a cohesive brand message. This involved extensive collaboration with local teams, understanding cultural nuances, and leveraging regional market insights to optimize the launch, ensuring the product met the specific needs of each market.

I utilize both qualitative and quantitative methods to analyze customer feedback. This includes surveys, focus groups, and usage data analytics to identify trends and areas for improvement. I prioritize creating feedback loops that not only collect data but also inform our product development cycles, ensuring we stay aligned with evolving customer needs and enhancing their experience.

Staying innovative in marketing requires continuous learning and adaptability. I regularly review industry trends, attend conferences, and network with other professionals to glean fresh insights. Incorporating agile methodologies allows me to quickly pivot strategies based on market feedback or emerging trends, ensuring we are leading rather than following in our campaigns.

I have a strong background in managing diverse teams. My approach to motivation involves open communication, empowering team members to take ownership of their projects, and recognizing their achievements. I believe in fostering an environment where creativity thrives and encouraging collaboration to solve problems and innovate solutions together.

To determine the success of a product launch, I look at a combination of key performance indicators, including sales metrics, user adoption rates, and customer feedback. Additionally, I analyze market penetration and our ability to meet predefined goals. Post-launch analysis is essential for understanding the impact and refining future launch strategies based on what worked and what didn’t.

One successful campaign I led involved launching a new line of products where we engaged influencers to create buzz around the launch. By utilizing social media platforms and coordinating live events, we achieved a significant increase in brand awareness and sales. The key was integrating influencer narratives with our core messaging to create authentic connections with potential customers.

Open communication and shared goals are essential in fostering collaboration with cross-functional teams. I prioritize regular check-ins to gauge progress and address concerns promptly. Establishing a culture of mutual respect and transparency encourages team members to effectively share insights and work together towards common objectives, ultimately enhancing project outcomes.

In handling disagreements within my team, I promote a culture of open dialogue where everyone feels comfortable expressing their views. I encourage active listening and focus on finding common ground to resolve conflicts. If necessary, I facilitate discussions to lead the team toward consensus and ensure that disagreements do not affect our overall goals or team morale.

Effective product positioning starts with a deep understanding of the target audience and their pain points. I utilize market research to develop clear value propositions that highlight our competitive advantages. Tailoring messaging for different segments ensures we resonate with customers' unique needs, ultimately establishing a strong market presence for the product.