Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Field Marketing Specialist image - Rise Careers
Job details

Field Marketing Specialist

Avenue5 is growing, and we are in search of a field marketing specialist to join our dynamic team of Fivers!About UsWe are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we:• Listen to our associates, recognize them, and give them room to grow• Invest in our associates to help them become the best version of themselves• Approach every important decision with our associates in mind• Celebrate our associates’ successes and encourage them to raise the bar even higherSummary Of ResponsibilitiesThe field marketing specialist is responsible for executing property-specific marketing plans and promoting and implementing marketing-supported products and services to help properties generate leads and leases and grow occupancy. This role ensures that marketing products and services are correctly implemented and utilized. The field marketing specialist is the liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures.Primary Responsibilities And Objectives• Partner with regional marketing managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for assigned properties• Travel to work with onsite teams to execute marketing tactics and strategies and identify opportunities for refinement and improvement• Provide guidance, support, and training to onsite teams and ensure that onsite marketing efforts are being managed and completed• Monitor project timelines and engage key stakeholders to ensure that projects are completed timely and according to quality standards• Serve as the marketing liaison between properties and property teams• Assist in researching new business opportunities and develop marketing material• Track KPI’s for specific marketing activities at assigned properties and make recommendations for marketing metric improvements• Manage project budgets for assigned properties• Create, coordinate, market and oversee property events and activities• Perform other duties as assignedEducation And Experience• Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field is required• Two or three years of experience in direct real estate multi-family marketing within the property management industry• Two or three years of experience in marketing, agency experience preferredSkills And Requirements• Proven track record of delivering projects and assignments at or beyond expectations, and timely• Broad understanding of effective marketing tactics and strategies in branding - print and digital realms• Knowledge of advertising options and when to consider each option for strategic communication efforts• Flexible and adaptable, with a strong ability to pivot quickly when the need arises• Able to manage numerous projects at the same time in fast-paced environment, while retaining accuracy and attention to detail• Intermediate to advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel• Intermediate knowledge of SEO/SEM• Strong organizational and analytical skills• Outgoing personality and comfortable engaging with others individually or in groups• Passionate about using technology to create efficiencies and generate ROI• Ability to work independently and prioritize effectively in a fast-paced environment• Excellent written and verbal communication skills• Exceptional project management skills are preferred• Strong understanding of property management industry trends, issues, and emerging technology• Excellent customer service and interpersonal skills with the ability to relate to others• Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting• Positive demeanor, voracious appetite to learn new things, and excellent professional judgment• Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned Must have strong leadership ability including effective decision-making and the ability to multitaskScheduling• Required to maintain a regular schedule which may also require working outside of regular schedule, weekends, and non-traditional holidays• Approximately 35% travel required to dedicated marketsEnvironment• Exposure to environment typically found in an office building• Possible exposure to airports, airplanes, rental cars, hotels, etc.Physical RequirementsAvenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to:• Ability to lift, push, and pull up to 25 pounds• Must be able to observe and detect signs of emergency through visual and/or auditory cues• Must be able to remain stationary, move around, reach, and position oneself as needed for extended periods of time• Ability to communicate and express or exchange ideas with others, as well as, those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly• Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound• Visual requirements including color, depth perception, and field vision• Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct• Ability to tolerate stressful situations• Ability to work under minimal to moderate supervisionThis job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.DiversityDiversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Field Marketing Specialist, Avenue5 Residential

Avenue5 is on the lookout for a talented Field Marketing Specialist to join our enthusiastic team in Santa Ana, CA! If you’re passionate about real estate and marketing, this is a fantastic opportunity for you to make a significant impact. At Avenue5, we pride ourselves on having a vibrant and inclusive culture, where your input matters and your growth is encouraged. In this role, you’ll be the driving force behind our property-specific marketing plans, guiding onsite teams to effectively promote our properties. Your main focus will be to generate leads and enhance occupancy through innovative marketing strategies. As you collaborate with regional marketing managers, you’ll help craft and implement initiatives that maximize leasing performance. You'll have the chance to travel to various properties, ensuring that marketing tactics are finely tuned and impactful. Expect to monitor project timelines, track KPIs, and oversee property events while also managing project budgets. To thrive as our Field Marketing Specialist, you’ll need a solid background in multifamily marketing and a knack for engaging with people. With a Bachelor’s degree in a related field and a couple of years of experience under your belt, you’ll be ready to hit the ground running. Join us at Avenue5, where your enthusiasm and skills can shine as brightly as our properties do!

Frequently Asked Questions (FAQs) for Field Marketing Specialist Role at Avenue5 Residential
What are the main responsibilities of a Field Marketing Specialist at Avenue5?

As a Field Marketing Specialist at Avenue5, your main responsibilities will include executing property-specific marketing plans, partnering with regional marketing managers to drive leasing performance, and traveling to support onsite teams in developing effective marketing strategies. You'll also track KPIs, manage project timelines and budgets, and facilitate property events to improve occupancy rates.

Join Rise to see the full answer
What qualifications are needed for the Field Marketing Specialist role at Avenue5?

To qualify for the Field Marketing Specialist position at Avenue5, you need a Bachelor’s degree in marketing, advertising, communications, or a related field. Additionally, two to three years of experience in multifamily marketing is required, preferably with a focus on the property management industry. Strong project management skills and proficiency in Microsoft Office Suite are essential as well.

Join Rise to see the full answer
How does Avenue5 support the professional development of a Field Marketing Specialist?

Avenue5 is committed to investing in its associates. As a Field Marketing Specialist, you will receive guidance and support from experienced regional marketing managers. The company also encourages continuous learning and development through relevant training programs, such as Fair Housing and Preventing Discrimination and Harassment, to ensure you have the tools needed to thrive in your role.

Join Rise to see the full answer
What is the work environment like for a Field Marketing Specialist at Avenue5?

The work environment for a Field Marketing Specialist at Avenue5 is dynamic and collaborative. You will spend time in an office setting but also travel to different properties, giving you the chance to experience various locations while working closely with onsite teams. The atmosphere is supportive and inclusive, where every team member's contributions are valued.

Join Rise to see the full answer
What skills are essential for success as a Field Marketing Specialist at Avenue5?

Success as a Field Marketing Specialist at Avenue5 requires strong organizational and analytical skills, the ability to manage multiple projects, and an understanding of both traditional and digital marketing strategies. Excellent communication skills, a proactive approach, and a flexible attitude in adapting to changing environments are also key to excelling in this position.

Join Rise to see the full answer
Common Interview Questions for Field Marketing Specialist
Can you describe your experience with property-specific marketing strategies?

When answering this question, highlight your past experiences in executing effective marketing plans tailored to specific properties. Discuss any successful campaigns you managed, how you identified the target audience, and the results achieved in terms of leads and leases.

Join Rise to see the full answer
How do you measure the success of your marketing initiatives?

Explain your approach to tracking KPIs such as occupancy rates, lead generation, and conversion rates. Emphasize the importance of data analysis in refining marketing strategies and making informed decisions to enhance overall performance.

Join Rise to see the full answer
Tell me about a time when you had to manage a project under a tight deadline.

Share a specific situation where you successfully managed a marketing project with a strict timeline. Outline your project management methods, how you prioritized tasks, and any tools you used to ensure timely completion without compromising quality.

Join Rise to see the full answer
What are your favorite marketing tools or technologies, and how do you use them?

Discuss specific marketing tools you are proficient in, such as CRM systems, email marketing software, or social media scheduling platforms. Emphasize your experience in using these tools to enhance marketing efficiency and track campaign performance.

Join Rise to see the full answer
How do you stay updated on marketing trends and property management industry changes?

Highlight your commitment to continuous learning by mentioning resources you utilize, such as industry publications, webinars, or networking events. Explain how staying informed allows you to implement innovative strategies that keep properties competitive.

Join Rise to see the full answer
Can you provide an example of a successful collaboration with a team?

Share a story about a successful project where you collaborated with cross-functional teams, such as sales or property management. Detail your role, the goals of the collaboration, and the positive outcomes achieved as a result.

Join Rise to see the full answer
How do you prioritize your workload in a fast-paced environment?

Discuss specific techniques you use for prioritization, such as creating task lists, using project management software, or assessing urgency versus importance. Provide examples of how these strategies have helped you manage multiple projects efficiently.

Join Rise to see the full answer
What strategies would you implement to improve lead generation for our properties?

Share specific marketing tactics you would suggest based on your analysis of current performance. Mention both traditional methods such as open houses or community events and digital strategies like targeted social media advertising or SEO enhancements.

Join Rise to see the full answer
Describe a situation where you had to provide constructive feedback to a team member.

Explain how you approach delivering constructive feedback by focusing on positivity and improvement opportunities. Share an example of a past experience, the outcome, and how it ultimately helped the team achieve better results.

Join Rise to see the full answer
How do you ensure your marketing materials are aligned with the brand's voice and values?

Discuss your process for ensuring consistency in marketing materials, such as reviewing brand guidelines, conducting stakeholder consultations, and ensuring clarity in messaging. Provide examples of how alignment has positively influenced marketing effectiveness.

Join Rise to see the full answer

At Avenue5, we are committed to building brighter futures for all those that we serve.

9 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 4, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!