Salesforce Marketing Cloud Architect

As a Salesforce Marketing Cloud Architect at Mobiik, you'll be tasked with designing scalable technical architectures, implementing omnichannel marketing data strategies, coordinating cross-functional teams and external vendors, and managing detailed documentation of key processes. This role is critical in ensuring our marketing efforts run smoothly and effectively, maximizing the capabilities of Salesforce Marketing Cloud to drive results.

To qualify for the Salesforce Marketing Cloud Architect position at Mobiik, candidates must possess essential certifications such as the Marketing Cloud Email Specialist and Marketing Cloud Administrator. Additionally, it is important to have over three years of experience in data architecture, complex project integrations, and project leadership to meet our clients’ needs effectively.

Mobiik offers a host of competitive benefits for Salesforce Marketing Cloud Architect employees, including a strong salary, mandatory superior benefits, health insurance (SGMM), grocery vouchers, a bonus for working from home, five extra vacation days, a 'birthday off' policy, and an outlined career growth plan to support professional development. We value our team’s well-being and work-life balance.

In your role as a Salesforce Marketing Cloud Architect at Mobiik, you will manage technical projects that involve designing, implementing, and optimizing marketing data strategies across various channels. You’ll lead teams through the execution of complex integrations, making a significant impact on our clients' marketing efforts.

Yes, the Salesforce Marketing Cloud Architect position at Mobiik is fully remote, allowing for flexibility in work schedules and locations, especially for candidates based in CDMX. This positions our team to collaborate effectively while promoting a healthy work-life balance.

For the Salesforce Marketing Cloud Architect role at Mobiik, familiarity with tools like Jira for project management and collaboration is essential. You should also have experience with Salesforce Marketing Cloud functionalities and data architecture technologies.

At Mobiik, the company culture is collaborative and innovative, embodying our values of diversity and inclusion. As a Salesforce Marketing Cloud Architect, you will experience a positive work environment that encourages learning, personal growth, and team-driven success.

When answering this, discuss specific projects you have worked on using Salesforce Marketing Cloud. Highlight the features you used, such as Journey Builder or Audience Builder, and explain how you tailored the platform to achieve marketing goals.

Explain your process step-by-step, starting with understanding client goals and requirements, mapping out user journeys, and making architectural decisions on data integration and campaign strategies. Use examples where possible to illustrate your points.

Discuss the tools and methodologies you utilize for data management, like ETL processes and database management. Provide specific examples of how you've integrated data from different sources to drive marketing decisions and campaign effectiveness.

Mention your methods for staying informed, such as attending industry conferences, following relevant blogs, participating in webinars, and engaging with the Salesforce community. It reflects your commitment to continuous learning.

Share a detailed narrative of a campaign, outlining your role, the challenges faced, and the strategies implemented that led to success. Highlight metrics and improvements that demonstrate your impact.

Talk about how you utilize tools like Jira for task tracking and communication tools for team collaboration. Share strategies for keeping team members motivated and aligned on project goals, which are essential in a remote work environment.

Discuss key performance indicators like conversion rates, engagement rates, return on investment, and customer lifetime value. Explain why these metrics are crucial for evaluating campaign success and making data-driven decisions.

Emphasize your collaboration skills by discussing how you facilitate communication between marketing, sales, and IT teams. Use examples of how you’ve successfully bridged departments to achieve common goals.

Be honest about potential challenges like managing expectations, dealing with rapid technological changes, or working with multiple stakeholders. Highlight your problem-solving skills and proactive approach to navigating these challenges.

Focus on the unique aspects of Mobiik that excite you, such as their commitment to innovation, their positive company culture, and the opportunity to work with a diverse team. Express your eagerness to contribute to Mobiik's mission.