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Product Marketer (Remote)

The world doesn’t need giant media organizations to tell every story. The world needs millions of creators. People who are brave enough to share their own stories, create their own art. To educate and inspire the world. 

We’re working to help every creator earn a living and help companies find the right content creators to work with. 

Modash is the starting place to create sponsorships for thousands of creators every month. We help creators find their voice and be visible for brands to find them. Modash platform helps iconic consumer brands scale their partnerships with online creators. We’re looking for a full-time in-house Product Marketer to help us grow faster. 

You’ll be the first (and only) Product Marketer at Modash. That means we’re looking for someone who’s done this before (more than once), and knows what they’re doing.

It’ll be your job to know the customer, the problem, and the products better than anyone else on the planet. 

Like your past roles, you’ll be the bridge between Marketing, Product, and other functions. Helping to drive GTM, and helping customer-facing teams deeply understand new features & how they bring value to customers.

Ideally you’ll have experience in early stage B2B SaaS ($1M-$10M ARR).

Here’s some (non-exhaustive) examples of what you might do:

  • Plan, coordinate & execute new product launches via landing pages, ads, creators, emails, in-app messaging & more.
  • Find ways to support internal teams (sales, customer success, support) in deeply understanding the product, and how various features add value to our ICP.
  • Iterate on how we position Modash publicly, on our website & adjacent profiles (G2, Capterra, LinkedIn company page, etc.).
  • Find ways to promote adoption of our stickiest features via onboarding messages & other initiatives.

More on who we’re looking for

Modash is an ambitious company. We’re well-funded, revenue growth is accelerating, and we intend to grow to (and beyond) $1B valuation in the coming years.

We want to find someone who is driven, who matches that ambition. Someone who wants to do great work, alongside a smart team that pushes them to be better.

Influencer marketing is a rapidly growing category, and our team/founders are committed. For the right person, this will be a career-defining role.

Notes:

1) The role is fully remote within Europe.

2) You should have excellent English, both written and verbal. Our team is distributed across many countries, but we work & collaborate day-to-day in English.

Your future team

You’ll be working remotely in a distributed team. Your future marketing teammates include Ryan (UK), Eleni (Greece), and Whitney (France). It’s important that we can collaborate asynchronously. We heavily prioritize candidates with strong writing skills.

What we’re offering:

  • Flexible working hours ⏱. We trust you to do your job, without anyone looking over your shoulder. Do your best work whenever it suits you.‍
  • Unlimited paid vacation time 🌴. If you’re happy & well-rested, you’ll do better work. Take the time you need to enjoy a balanced life.‍
  • Fully remote working 🏠. As long as you have a reliable internet connection, we want you to work wherever is best for you. At home, in a café, on a beach. Whatever works.‍
  • Personal development 🧠. When you grow, we benefit. If there’s a course, book, or conference that will help you upskill – we’ll cover it.‍
  • Real ownership 💡. You’ll have the autonomy & flexibility to make decisions and take action quickly. No unnecessary red tape.

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketer (Remote), Modash

Are you ready to make a real impact in the world of influencer marketing? At Modash, we're dedicated to creating an environment where every creator can share their stories and collaborate with innovative brands. As a remote Product Marketer at Modash, you'll step into a pivotal role that's critical for our growth journey. You'll be the first of your kind in our team, meaning your expertise and insights will shape how we connect creators with brands looking to amplify their message. Your days will be bustling with excitement as you plan and execute product launches across multiple channels, ensuring our customer-facing teams understand the value of every new feature we roll out. In this role, you'll engage deeply with customers, understand their unique challenges, and help craft messaging that resonates with them. By improving our public positioning and enhancing user adoption of our key features, you'll have a chance to directly influence how creators find their voice through our platform. With the support of a talented and diverse international team, you’ll enjoy the freedom to work flexibly and contribute to a mission that truly matters. We’re looking for someone who has a proven track record in B2B SaaS and possesses a deep passion for creativity and innovation. Join us, and let’s revolutionize the access creators have to brand partnerships, all while having the flexibility to work from anywhere in Europe.

Frequently Asked Questions (FAQs) for Product Marketer (Remote) Role at Modash
What will be the responsibilities of the Product Marketer at Modash?

The Product Marketer at Modash will be responsible for coordinating and executing product launches, developing effective marketing strategies, and enhancing the understanding of new features among our customer-facing teams. This role will involve collaborating with sales, support, and other teams to ensure that our product positioning resonates with our ideal customer profile.

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What qualifications do I need to be a Product Marketer at Modash?

To succeed as a Product Marketer at Modash, you should have previous experience in B2B SaaS marketing, ideally with a focus on early-stage businesses. Strong writing and communication skills in English are also essential, as you'll collaborate with a distributed international team and convey product value to various audiences.

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What type of company culture can I expect as a Product Marketer at Modash?

At Modash, you can expect a highly supportive and ambitious company culture focused on personal growth and flexibility. With fully remote working arrangements, unlimited vacation time, and an emphasis on professional development, you'll find that our environment encourages creativity and autonomy.

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What strategies will the Product Marketer use to promote new features at Modash?

The Product Marketer will implement various strategies, such as utilizing targeted landing pages, email campaigns, and in-app messaging to promote new features. Additionally, they'll explore innovative ways to engage with users and drive adoption through onboarding processes.

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How does Modash empower creators and brands?

Modash provides a platform that connects creators with brands, allowing for authentic collaborations that tell stories and promote products effectively. The Product Marketer will play a critical role in enhancing this connection and ensuring both parties benefit from partnership opportunities.

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Common Interview Questions for Product Marketer (Remote)
Can you describe your experience with product marketing for B2B SaaS products?

When answering this question, highlight relevant positions where you successfully launched products and implemented marketing strategies. Include specific metrics or outcomes that demonstrate your impact on revenue or user engagement.

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How do you approach understanding customer needs and incorporating that into marketing strategies?

Discuss your methods for gathering customer insights, such as surveys, interviews, or data analytics. Provide examples of how you've used this information to shape marketing messages that align with the customer's pain points and priorities.

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What is your experience with creating cross-functional collaboration among teams?

Share examples of how you've worked successfully across different departments, such as product, sales, and customer success, to drive product understanding and alignment. Emphasize the importance of clear communication in fostering collaboration.

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Can you walk us through a successful product launch you managed?

Use the STAR method (Situation, Task, Action, Result) to explain your approach to launching a product. Highlight the strategies you used, the challenges faced, and the positive results achieved, which could include increased sales or heightened user engagement.

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What tools and platforms do you use for product marketing?

Mention specific tools you've used for tracking analytics, managing campaigns, or facilitating communication. Highlighting your familiarity with customer relationship management (CRM) systems, email marketing platforms, or analytics software can be beneficial.

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How would you promote a new feature to ensure customer adoption?

Describe your strategy for promoting new features, potentially including educational materials, webinars, and targeted messaging through onboarding processes. The goal is to demonstrate how the feature addresses user needs effectively.

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What challenges do you anticipate in this role at Modash?

Share your thoughts on potential challenges, such as understanding diverse customer segments or effectively communicating product changes. Discuss how you would proactively address these challenges with research and collaboration.

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How do you measure the success of your marketing initiatives?

Discuss the key performance indicators (KPIs) you focus on, such as conversion rates, user engagement, or feature adoption metrics. Share how you analyze data to inform future marketing strategies.

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What role do storytelling and content play in your marketing approach?

Highlight your belief in the power of storytelling to connect with audiences emotionally. Share examples of how you have incorporated compelling content into your marketing strategies to enhance product visibility.

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Why do you want to work as a Product Marketer at Modash?

Take this opportunity to express your passion for influencer marketing and excitement for Modash’s mission. Discuss how your skills align with their goals and how you can contribute to their growth and vision.

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High performing marketing teams use Modash to find, analyze and monitor influencers at scale all over the world. Join them today.

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Full-time, remote
DATE POSTED
December 18, 2024

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