B2C Marketing Specialist - job 1 of 2

As a B2C Marketing Specialist at Too Good To Go, you will be responsible for executing consumer demand initiatives, managing social media channels, and creating engaging visual and written content for marketing campaigns. You will also oversee CRM and website content that resonates with users in Belgium and the Netherlands, ensuring alignment with cross-functional teams to amplify our brand message. This role is pivotal in reinforcing our mission to reduce food waste.

To qualify for the B2C Marketing Specialist role at Too Good To Go, candidates should have initial experience in marketing or communications, as well as strong writing and storytelling skills in both Dutch and English. A background in social media and digital marketing is essential, along with the ability to work independently and exhibit attention to detail in creative content. A passion for sustainability and the desire to make a positive social impact are highly valued.

Too Good To Go is looking for a B2C Marketing Specialist who is a natural communicator with a friendly and empathetic approach. Key qualities include independence, structure in work processes, attention to detail, and a readiness to jump in where needed. A keen interest in environmental issues and the ability to adapt to a fast-paced, changing environment will make you an ideal fit for the team.

The B2C Marketing Specialist plays a crucial role at Too Good To Go by engaging consumers, building brand loyalty, and creating effective marketing campaigns to drive action against food waste. Through managing communications and content, the Specialist directly supports our goal of inspiring users across Belgium and the Netherlands to join the movement in reducing food waste and making a positive environmental impact.

Working as a B2C Marketing Specialist at Too Good To Go comes with numerous benefits, such as flexible working arrangements, health insurance and pension plans, and extra leave for significant life events. Additionally, you will be part of a culturally rich work environment that appreciates diversity, offers opportunities for personal and professional development, and encourages team celebrations and social events.

To effectively manage social media channels for Too Good To Go, I would start by understanding the brand's voice and audience preferences. I would create a content calendar that aligns with campaigns and strategic goals, ensuring a mix of educational and promotional posts. Engaging with users through responses and interactive content would further enhance community involvement.

In my previous role, I worked on a campaign to raise awareness of a limited-time offer. The strategy involved targeted social media advertisements and collaboration with local influencers. By monitoring engagement metrics, we adjusted the campaign in real time, resulting in a 30% increase in sales during the promotion period.

To ensure cultural relevance, I would conduct thorough research on local preferences and trends for both the Belgian and Dutch markets. I would also collaborate with native speakers and local team members to gauge the effectiveness of messaging and language use, adapting campaigns to resonate with audiences in each region.

To boost user engagement on social media, I would employ strategies such as interactive polls, contests, and user-generated content initiatives. Consistently responding to comments and messages would foster community interaction, while collaborating with brands and influencers could amplify our reach and impact.

I prioritize tasks by assessing deadlines, project scope, and impact on overall objectives. Using project management tools, I would track progress and set reminders to remain on schedule, while regularly communicating with team members to ensure alignment and support when needed.

In my previous roles, I've utilized CRM systems to manage customer interactions and track user engagement data. I regularly updated records, analyzed user behavior, and used insights to shape targeted marketing strategies, while also ensuring compliance with data protection regulations.

When addressing negative comments or reviews, I would remain calm and professional. I would acknowledge the user's concern, provide a prompt response, and take conversations offline if necessary to resolve any issues. This approach fosters trust and demonstrates our commitment to customer satisfaction.

To create compelling marketing copy, I focus on understanding the target audience and the key messages that resonate with them. I use storytelling techniques, emotional appeals, and clear calls-to-action, all while keeping the brand's tone of voice consistent to create engaging content.

I stay updated on marketing trends by regularly reading industry publications, following thought leaders on social media, and attending webinars or conferences. This commitment to continuous learning helps me implement innovative strategies and keep our brand relevant in the fast-changing digital landscape.

My motivation stems from a strong personal commitment to sustainability and social impact. Working at a company like Too Good To Go aligns with my values and provides an opportunity to make a tangible difference. I am inspired by the chance to be part of a movement that educates and empowers others to fight food waste.