Job details

User Journey Specialist

Position Summary:
We are seeking a highly skilled and detail-oriented Digital Analytics Implementation Specialist to join our team. This role focuses on the technical implementation, maintenance, and debugging of tracking and analytics tools to ensure seamless data collection, integration, and analysis across web and mobile platforms. You will collaborate with cross-functional teams to enable efficient tracking, accurate reporting, and actionable insights, leveraging tools like Clevertap, Appsflyer, Adjust, Mixpanel, and GA4, along with Amazon Redshift and QuickSight for advanced analytics.

Key Responsibilities:

Data Layer Implementation:

Design, implement, and maintain data layers across websites and mobile applications in compliance with business and technical requirements.
Enable seamless integration with analytics and marketing tools, such as Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4).
Work closely with developers to integrate custom events, user properties, and other tracking mechanisms.

Technical Implementation:

Support tech team with configuration and deployment for tools like Appsflyer, Adjust, and Clevertap data layer implementations within mobile applications.
Manage analytics tools such as Mixpanel and GA4 to track and analyze user behaviors and performance metrics and integration of tools like Google Ads or Google search console.
Support tech team to integrate data from various data sources to Amazon Redshift for centralized data storage and perform data extraction for reporting.
Build and optimize dashboards in Amazon QuickSight to deliver actionable business insights.

Debugging and Troubleshooting:

Utilize debugging tools like Chrome Developer Tools, Charles Proxy, Android studio or Fiddler to troubleshoot data inconsistencies and ensure tags fire correctly.
Audit and resolve issues related to SDK implementations, data layer structure, and third-party tracking integrations.
Ensure cross-platform data integrity and troubleshoot discrepancies in real-time and historical analytics.

Testing and Validation:

Conduct end-to-end testing of implementations to ensure data accuracy across multiple devices, browsers, and environments.
Validate the integration of tracking tools and ensure compliance with data privacy regulations such as GDPR and CCPA.

Documentation and Reporting:

Maintain detailed documentation of data layer specifications, SDK implementations, and debugging processes.
Create technical reports and dashboards to monitor tracking performance and data quality.
Collaborate with analytics and BI teams to design scalable reporting solutions.

Preferred Qualifications:

Experience with server-side tagging and cloud-based data collection methods.
Knowledge of API integrations and data pipeline management.
Familiarity with ETL processes and data transformation techniques.

Bachelor’s degree in computer science, Information Systems, or a related field.
Proven experience in implementing and debugging data layers and analytics tools.
Proficiency in tools like Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4).
Strong knowledge of tag management systems (e.g., GTM, Tealium, Adobe Launch).
Proficiency in JavaScript, HTML, and CSS for tracking code customization is must.
Familiarity with debugging tools such as Charles Proxy, Android studio, Browser DevTools, or Fiddler.
Hands-on experience with Amazon Redshift for data management and QuickSight for reporting.
Strong problem-solving skills and attention to detail.
Understanding of data security and compliance frameworks (e.g., GDPR, CCPA).

What You Should Know About User Journey Specialist, Mondia Group

Join our dynamic team as a User Journey Specialist and play a vital role in shaping the digital landscape at our company! In this exciting opportunity, you will focus on implementing, maintaining, and debugging cutting-edge tracking and analytics tools, ensuring that we gather, integrate, and analyze data seamlessly across both web and mobile platforms. As a User Journey Specialist, you'll collaborate with cross-functional teams, utilizing tools like Clevertap, Appsflyer, Adjust, Mixpanel, and GA4, while leveraging advanced analytics through Amazon Redshift and QuickSight. Your key responsibilities will involve designing and implementing data layers that align with our technical and business needs, configuring analytics tools to effectively monitor user behaviors, and optimizing dashboards to deliver actionable insights. Troubleshooting will be an integral part of your role as you ensure that tags fire correctly and data remains accurate and reliable. With your strong problem-solving skills and meticulous attention to detail, you'll be pivotal in providing cross-platform data integrity and upholding compliance with privacy regulations. If you have a solid background in digital analytics and the technical know-how to drive data-driven decisions, this is the role for you. Join us and make an impact on our analytics journey today!

Frequently Asked Questions (FAQs) for User Journey Specialist Role at Mondia Group

What are the main responsibilities of a User Journey Specialist at our company?

As a User Journey Specialist, your main responsibilities will include implementing and maintaining data layers across our digital platforms, integrating analytics tools like Clevertap and GA4, and collaborating with developers for optimal tracking setup. Additionally, you will be tasked with debugging tracking implementations, ensuring data integrity, and creating actionable reports using Amazon Redshift and QuickSight.