Senior Campaign Manager, Enterprise

As a Senior Campaign Manager at Motive, your core responsibilities include developing and executing integrated marketing campaigns targeting Enterprise accounts. You'll utilize account-based thinking, ensuring that messaging aligns with sales efforts. You'll also monitor campaign performance and suggest optimizations based on key metrics to enhance revenue growth and customer engagement.

To be considered for the Senior Campaign Manager position at Motive, candidates should have at least 4 years of B2B marketing experience, with a minimum of 2 years in enterprise campaign management or Account-Based Marketing. A bachelor's degree in marketing, business, or a related field is also required, alongside strong analytical and communication skills.

Motive supports its Senior Campaign Managers through cross-functional collaboration, providing access to resources and data necessary for effective campaign development. Regular sales updates, training materials, and tools to analyze performance metrics empower managers to refine strategies and drive pipeline growth.

The Senior Campaign Manager at Motive will create a variety of campaigns across multiple channels, such as email, digital ads, webinars, and direct mail. Each campaign is designed to engage potential customers, supporting outbound sales efforts and focusing on the unique needs of Enterprise accounts.

The compensation range for the Senior Campaign Manager role at Motive is between $98,000 and $151,000 USD, influenced by various factors including education, experience, and certifications. Benefits will also be included, such as health care, 401k contributions, and more.

In developing an integrated campaign for Enterprise accounts, I start by understanding the specific needs of the target audience through research. I collaborate closely with sales and product marketing to ensure alignment and craft messaging that addresses pain points. My focus remains on multi-channel strategies that engage potential customers in meaningful ways.

Certainly! One successful campaign I managed involved a targeted ABM strategy that drove awareness of a new product launch. I collaborated with the sales team to identify key accounts, tailored marketing messages, and executed a multi-channel campaign that resulted in a significant increase in leads and conversions.

I measure campaign success using various KPIs such as lead generation, conversion rates, ROI, and engagement metrics. Regularly analyzing these metrics helps me determine what works, allowing for adjustments in real-time to enhance campaign effectiveness.

I utilize a combination of CRM systems, marketing automation tools, and analytics platforms. Tools like HubSpot for automation, Google Analytics for website performance, and Salesforce for tracking sales conversion, help streamline campaign management and analysis effectively.

In high-pressure situations, I prioritize tasks based on impact and urgency. I believe in clear communication with stakeholders and team members to delegate tasks effectively. Organization and a proactive approach allow me to meet deadlines while ensuring campaign quality remains high.

To ensure messaging resonates with diverse buyer personas, I create detailed buyer personas by analyzing data and interviewing customers. This research helps tailor messaging that speaks directly to their needs, challenges, and motivations, enhancing engagement.

I once led a campaign that required close collaboration with the sales team, product marketing, and design. By setting up regular check-ins, we ensured everyone was aligned with the campaign's goals, resulting in a successful launch that exceeded our initial expectations.

Data analytics plays a crucial role in my campaign strategy, providing insights into customer behavior, campaign performance, and market trends. Analyzing this data allows for informed decisions, ultimately optimizing campaigns for better results.

I stay updated with the latest marketing trends and strategies by regularly attending industry webinars, participating in professional groups, and reading reputable marketing publications. This continuous learning helps me bring fresh ideas to my campaigns.

I am particularly excited about the opportunity to work with diverse industries and create impactful campaigns that drive real change in physical operations. Motive’s commitment to innovation and collaboration aligns perfectly with my passion for marketing.