Acquisition Strategy and Operations Manager
We're MYOB
We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.
We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.
The Acquisition Strategy and Operations Manager is a critical role in setting the strategy and managing operational performance of the Customer Acquisition team. They will lead the monthly, weekly and daily performance rhythms to achieve subscription growth objectives across all major channels. This role is also directly accountable for the digital marketing channel, managing a team of digital marketing professionals.
About The Role
- Collaborate with GM Acquisition Strategy and Marketing to develop a cross-channel acquisition strategy.
- Understand cost and growth drivers across channels to optimise volume and Customer Acquisition Cost (CAC).
- Develop and maintain short, mid, and long-term forecasts with Channel Owners, Finance, and Data teams.
- Evaluate the commercial viability of tactical initiatives and distill insights into impactful presentations for senior stakeholders.
- Facilitate cross-functional planning to address gaps in business targets.
- Lead weekly acquisition performance reporting, synthesising key trends and insights.
- Lead the Digital Marketing team including commercial oversight of digital media strategy and supporting team members in managing strategic vendor relationships.
- Ensure MYOB has exceptional digital marketing capability through continuous optimisation and successful implementation of our ongoing Digital maturity program
- Champion team engagement through personal development, coaching, and goal enablement.
About You
- Natural ability to problem solve, enjoys understanding complex problems and hypothesising potential solutions
- Curious and insights-led towards driving commercial outcomes. Follow the thread of what the data is telling us, interpret the insight and drive action to improve results
- Confident working with data, running ad-hoc analysis, building and maintaining commercial models and using tools like GA and Power BI
- Clear communicator and story teller, able to explain complex concepts in a clear and easy to digest way
- Adaptable, quick learner who proactively initiates action in a dynamic environment.
- Values teamwork and builds strong relationships with team members and stakeholders
- High work-ownership and drive to deliver great results
- Understanding of digital marketing strategies, channels, and tools desired but not a must
Our Culture & Benefits
Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.
🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team!
🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers
🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment
🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!
🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more.
We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add’ means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB. So, if you’re excited about this role, or about MYOB, we’d still love to hear from you!
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At MYOB, we're all about unleashing the potential of businesses across Australia and New Zealand, and that's where the Acquisition Strategy and Operations Manager comes into play! In this pivotal role, you'll be at the forefront of shaping strategies and managing operational performance for our Customer Acquisition team. This means you'll lead monthly, weekly, and daily performance evaluations to reach our subscription growth objectives across all major channels. Your expertise will shine as you manage our talented digital marketing team, optimizing our channels while keeping a close eye on Customer Acquisition Cost (CAC). Collaboration is key, and you'll work alongside the GM of Acquisition Strategy and Marketing to develop and execute a robust cross-channel strategy, ensuring our initiatives are financially viable and impactful. You’ll also synthesize key trends in weekly reports to drive our business forward. If you’re a great communicator, love diving into data, and enjoy bringing creativity and insights to the table, then this role is your opportunity to shine. Join us at MYOB, where your unique perspective and ideas are valued, and let's drive success together in a flexible and collaborative environment in beautiful Melbourne!
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What do we do? We offer business management solutions. More than 50 of them, to be exact. Everything to help you with accounting, payroll, payments, retail point of sale, CRM and professional tax solutions - and more. We grow with you Once you st...
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