Demand Generation Manager

As a Demand Generation Manager at mySidewalk, your key responsibilities will include developing multi-channel campaigns, collaborating with sales teams to optimize leads, analyzing campaign performance, and nurturing high-quality leads. You’ll work closely with marketing and sales teams to ensure alignment on objectives, ultimately driving lead acquisition and revenue growth.

To qualify for the Demand Generation Manager position at mySidewalk, candidates should have 5-8 years of experience in demand generation roles, strong analytical skills, and experience supporting sales teams with annual contract values of $20k-$100k. Familiarity with marketing tools like HubSpot and a continuous improvement mindset are also essential.

Success for the Demand Generation Manager at mySidewalk is measured through various metrics, including lead acquisition rates, conversion rates, and the effectiveness of multi-channel marketing campaigns. Analyzing data-driven insights to iterate and improve on strategies will also be pivotal in determining success.

A typical day for the Demand Generation Manager at mySidewalk may involve analyzing campaign data, collaborating with sales and marketing teams, strategizing new initiatives, and developing creative customer engagement methods. You'll also be focused on nurturing leads and optimizing the follow-up processes with the sales team.

As a Demand Generation Manager at mySidewalk, you will have opportunities for growth through professional development, mentorship from experienced leaders, and the potential to lead larger teams or more complex projects within the organization as you achieve department goals.

In answering this question, focus on specific examples of past demand generation campaigns you have led. Discuss the channels you used, the strategies you implemented, and the results achieved. Highlight how your analytical skills guided your decision-making.

Talk about your experience in segmenting leads based on criteria like past engagement, demographics, and behavior. You could mention tools or methodologies you've used to prioritize leads effectively, and the impact it had on the sales process.

Discuss specific metrics like lead acquisition rates, conversion rates, and sales qualified leads. Explain how these metrics help you optimize future campaigns and ensure alignment with overall business goals.

Share how you've previously worked with sales teams by aligning on objectives, sharing insights from data, and ensuring smooth lead handoffs. Highlight the importance of communication and mutual understanding in this collaboration.

Here, focus on your familiarity with HubSpot or similar CRM tools. Explain the features you utilize the most, such as lead scoring, email campaign management, or reporting, and how these tools help you achieve your demand generation goals.

Provide a detailed account of a multi-channel campaign you've executed, covering the strategies employed, the channels used, and specific outcomes. Emphasize what made it successful and any lessons learned.

Explain your approach to leveraging customer success stories, such as creating case studies or testimonials, and how you integrate these stories across various marketing channels to enhance credibility and drive engagement.

Discuss the methods you use to gather and analyze data from campaign performance. Mention specific tools or metrics you focus on and how the insights gained inform your strategies for future campaigns.

Share the importance of customer feedback as a tool for improvement. Discuss how you gather feedback and how it influences your demand generation strategies and campaigns.

Mention the resources you use to stay informed, such as industry publications, webinars, and online communities. Share how staying updated allows you to apply new strategies and innovations in your demand generation work.