Senior Marketing Coordinator

The Senior Marketing Coordinator at NAC in Seattle is essential in developing and managing marketing materials that support business development strategies. Key responsibilities include coordinating RFQ/RFP responses, crafting presentations, and managing the preparation of all marketing collateral. You’ll ensure our messaging is consistent and aligns with our graphic standards, while also supporting various marketing initiatives such as events, public relations, and social media campaigns.

To be considered for the Senior Marketing Coordinator role at NAC, candidates should have a Bachelor’s degree in Marketing or a related field along with a minimum of 7 years of experience in the A/E/C industry. Preferred qualifications include prior experience managing marketing proposal systems and proficiency in Adobe Creative Suite as well as excellent written and verbal communication skills.

Success in the Senior Marketing Coordinator position at NAC requires a blend of creativity, communication, and organizational skills. Key competencies include the ability to create compelling proposals, manage timelines efficiently, and collaborate effectively with various teams. A strong eye for detail and experience in storytelling through graphic design are also vital in delivering high-quality marketing materials.

The work environment for a Senior Marketing Coordinator at NAC is a professional open office setup that encourages collaboration. While the office is conducive to teamwork, there may be exposure to construction sites, which can present varying conditions. The office promotes a culture of innovation and respect, featuring shared resources for enhanced productivity.

As a Senior Marketing Coordinator at NAC, you can expect minimal travel, with less than 10% of work hours dedicated to local trips. This role primarily focuses on internal collaboration and marketing initiatives, ensuring you can maintain a strong presence in the office.

Prioritizing marketing projects requires effective time management skills. I typically evaluate deadlines, project importance, and resources available. I also collaborate with team members to allocate tasks based on strengths and keep open lines of communication to adjust priorities as necessary.

I once led a multi-channel marketing campaign that focused on promoting our brand’s participation in a key conference. By utilizing email marketing, social media posts, and targeted ads, we increased our visibility and garnered a significant uptick in engagement metrics, ultimately resulting in new client inquiries.

I ensure consistency in marketing materials through developing and adhering to style guides and templates that reflect our brand identity. I also regularly review and refine materials for accuracy and compliance with our graphic standards before distribution.

I find project management tools such as Asana or Trello effective for tracking deadlines and timelines. These tools allow me to assign tasks, set due dates, and monitor progress, ensuring that all team members remain on the same page.

My process for gathering content starts with a comprehensive understanding of the proposal requirements. I collaborate with various teams to collect necessary data, craft compelling narratives, and include visuals that enhance our story. Regular brainstorming sessions also help generate innovative ideas.

Receiving constructive feedback is invaluable. I take time to reflect on the insights shared, engage in dialogue to clarify points, and consider any suggestions seriously. This iterative process helps me improve future materials and strengthens our marketing strategy overall.

Social media is a critical component of my marketing strategy. It helps to reach a wider audience, engage with stakeholders, and create a community around the brand. I strategize content that not only promotes our services but also educates and adds value to our followers.

I have extensive experience using Adobe Creative Suite for various marketing projects. From designing compelling graphics with Illustrator to crafting layouts in InDesign, these tools have been instrumental in creating visually appealing materials that effectively communicate our messaging.

When developing content for diverse audiences, I start by segmenting the audience based on demographics, interests, and needs. Tailoring the messaging and selecting appropriate channels ensures that our content resonates effectively, building stronger connections with each group.

Effective collaboration within the team starts with establishing clear goals and open communication. Regular check-ins, sharing resources, and fostering a team-oriented mindset help maintain alignment and promote creativity within the group.