Integrated Campaign Manager

The Integrated Campaign Manager at OpenSesame is responsible for the strategy and execution of multi-channel marketing campaigns. This includes overseeing the development of email nurtures, webinars, and digital programs that generate pipeline and enhance customer engagement. They will work cross-functionally with various teams to deliver impactful seasonal campaigns that align with brand goals.

To excel in the Integrated Campaign Manager role at OpenSesame, candidates should have a track record of managing integrated marketing campaigns and experience with tools like HubSpot and Salesforce. Strong analytical skills to measure performance outcomes, along with the ability to collaborate effectively across departments, are essential qualifications.

The onboarding process for the Integrated Campaign Manager at OpenSesame involves building foundational knowledge about the company and its campaigns during the first 30 days. This includes accessing campaign tools, engaging with key stakeholders, and observing current campaign executions to thoroughly understand ongoing strategies.

The Integrated Campaign Manager will utilize various marketing technologies such as HubSpot for email marketing, Salesforce for CRM management, and Asana for project management. These tools will assist in executing and tracking the success of campaigns effectively.

After 90 days, the Integrated Campaign Manager is expected to demonstrate strategic leadership by aligning on marketing campaign plans and driving measurable outcomes. This includes proposing a roadmap for future webinars, launching optimized nurture streams, and sharing campaign performance insights with teams.

When managing an integrated marketing campaign, I first define clear objectives aligned with overall business goals. I ensure cross-functional collaboration by engaging stakeholders early in the process and utilize analytical tools to track performance and make data-driven adjustments. Finally, effective communication of campaign progress is crucial to keep everyone aligned.

I typically track engagement metrics like open rates and click-through rates for email campaigns, conversion rates for webinars, and overall ROI. Analyzing customer feedback and utilizing A/B testing data also inform which elements can be optimized in future campaigns.

Prioritization is key in managing multiple campaigns. I use project management tools like Asana to list tasks based on deadlines and their impact on business objectives. Regular check-ins with the team help address any roadblocks swiftly, allowing for a flexible yet structured approach.

In a previous role, I optimized an email nurture campaign by implementing A/B testing on subject lines and CTAs, which ultimately improved our open rates by 25%. I also analyzed user engagement and adjusted segment targeting based on user behavior, which further contributed to a higher conversion rate.

I promote regular communication and collaboration between marketing and sales by organizing joint meetings, sharing campaign insights, and soliciting feedback. Using shared tools to track leads helps ensure both teams stay aligned on customer engagement and follow-up strategies.

I have extensive experience using marketing platforms like HubSpot for email automation, Salesforce for customer relationship management, and Google Analytics to monitor web traffic and user behavior. This toolkit has allowed me to execute successful campaigns and analyze their effectiveness.

I start by conducting a thorough analysis of the campaign metrics to identify areas of underperformance. Then, I gather feedback from both the team and target audience, experimenting with adjustments such as modifying the messaging, targeting, or channels used. A/B testing variations can pinpoint effective changes.

Receiving and incorporating feedback is crucial for continuous improvement. I actively solicit feedback post-campaign from both customers and internal stakeholders and analyze it to identify trends. I then prioritize actionable insights and integrate them into planning for future campaigns.

To stay current on industry trends, I regularly read marketing blogs, attend webinars, and participate in relevant workshops. Networking with other marketing professionals and joining industry groups also provide insights into emerging tools and best practices that can be leveraged in my campaigns.

Data plays a critical role in my decision-making process. I use data analytics to track performance, inform strategy adjustments, and validate campaign effectiveness. Making data-driven decisions allows me to optimize resource allocation and maximize our marketing efforts.