ABM Marketing Manager for devtool (Remote)

As the ABM Marketing Manager at Nango, your primary responsibilities include owning the top of the funnel metrics, designing and executing multi-channel marketing campaigns, and crafting compelling messaging and copy. You will work collaboratively with the founders and engineering teams to develop strategies that drive growth and engagement across various channels.

Nango requires candidates for the ABM Marketing Manager role to have experience in demand generation for B2B SaaS environments, along with strong skills in crafting messaging and campaign copy. A data-driven mindset, excellent organizational skills, and deep empathy for developers are essential. Additionally, candidates should have prior experience in a startup setting, especially within developer-tools.

Candidates for the ABM Marketing Manager position at Nango should possess significant experience driving demand generation initiatives from the ground up in a B2B SaaS context. Preferred backgrounds include previous roles as a founder, founding marketer, or any position that has allowed the candidate to work closely with developers and technical teams.

At Nango, the company culture emphasizes humility, transparency, and a results-oriented mindset. As a fully-remote organization, we prioritize collaboration and impact, valuing outcomes over hours worked. The team is passionate about serving developers and is dedicated to fostering a supportive environment that encourages innovation and creativity.

Essential skills for the ABM Marketing Manager at Nango include strong communication and organizational skills, a strategic mindset for crafting marketing campaigns, and a deep understanding of developer needs. Candidates should also be proficient in data analysis and have experience working in fast-paced startup environments to excel in this role.

When creating a marketing campaign from scratch, I start by defining clear objectives aligned with the company's goals. I conduct thorough research on the target audience to understand their needs and preferences. Then, I develop a creative brief and outline messaging strategies tailored to resonate with them, ensuring the campaign incorporates various channels for maximum reach.

Absolutely! I believe data is crucial for effective marketing. In previous roles, I've analyzed campaign metrics to identify what's working and what's not. This informed my decisions on where to allocate resources and how to adapt messaging. Leveraging tools like SQL for deeper insights allowed me to optimize campaigns in real-time.

My experience working with engineering teams has been very collaborative. I believe in building strong relationships with developers to understand the product deeply. This helps in creating accurate and impactful marketing messages that resonate with our audience and highlight the value of the products effectively.

In a previous role, we initially launched a campaign that didn't resonate well with our target audience. After analyzing performance data, I recommended a pivot toward a more educational approach, offering free resources and webinars. This change increased engagement significantly, leading to a higher conversion rate and ultimately driving more leads.

I remain current by actively following industry publications, attending webinars, and participating in relevant online communities. Additionally, I network with other marketing professionals to share insights and best practices. Staying engaged with trends ensures my strategies are innovative and aligned with market demands.

I have extensive experience with various marketing automation tools like HubSpot and Marketo. I’ve utilized these platforms to streamline campaign executions, manage customer relationships, and analyze engagement metrics. Using automation tools has significantly improved the efficiency of my marketing efforts.

To measure the success of a marketing campaign, I set clear KPIs and metrics at the outset, such as conversion rates, engagement levels, and ROI. Post-campaign analysis allows me to assess these metrics and understand what worked well and what didn’t, facilitating continuous improvement in future campaigns.

For ABM at Nango, I would implement targeted campaigns designed to engage high-value accounts through personalized messaging and content. This would involve leveraging insights into each account’s specific needs and pain points, utilizing data to inform tailored outreach strategies that foster stronger relationships and drive conversion.

If a campaign is underperforming, my first step is to analyze relevant data to identify the issues. I would pivot strategies as needed, adjusting messaging or targeting based on insights. Continually testing and iterating ensures we find the right approach, and I always remain open to feedback and new ideas for improvement.

Content and storytelling are vital for creating connections with our audience. I believe effective marketing blends information with narrative to engage and inform consumers. Developing relatable case studies, whitepapers, and thought leadership pieces not only showcases our expertise but also demonstrates the value of our product.