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Sales Development Representative

About Narmi:

Narmi is how community financial institutions unlock the very latest capabilities in digital banking and account opening – so they can move faster, tap new growth opportunities, and be where banking is going. Since our founding, Narmi has enabled the movement of billions of dollars and the opening of hundreds of thousands of accounts for banks and credit unions across the US. As a result, our customers have seen meaningful increases in deposits, revenues, and happy customers. In fact, one of the first financial institutions to leverage Narmi was recognized by Bankrate and NerdWallet for providing the #1 digital experience for a bank or credit union in the US.


About the Growth team:

The Growth Team is Narmi’s sales department and leads the charge in growing the size and value of Narmi’s customer base. When banks and credit unions want to learn about Narmi and how we can transform their digital experiences, they come to us. Narmi Sales Development Representatives are responsible for having a deep understanding of Narmi products, and demonstrating, evangelizing, and explaining all of the capabilities that Narmi can offer to our prospective customers.


As we continue to scale, we’re looking for a high-energy, results-driven SDR to join our team and play a key role in generating pipeline for our sales organization. If you’re passionate about fintech, technology, and making an impact, we want to hear from you!


What You'll Do:
  • Prospect & Generate Leads – Identify and engage potential customers (banks, credit unions) through cold calling, email outreach, LinkedIn networking, and other channels
  • Hunter Role - Effort and outreach to targeted accounts to identify key players and timing for product evaluations
  • Qualify Opportunities – Conduct discovery calls to understand prospects' challenges, pain points, and needs, ensuring alignment with our solutions
  • Set Up Meetings & Demos – Book qualified meetings for Growth Executives (GEs) by creating interest and positioning our value proposition effectively
  • Collaborate with Marketing & Sales – Work closely with marketing to optimize lead-generation campaigns and sales teams to refine outreach strategies
  • Use Sales Tech Stack – Leverage CRM (Salesforce, HubSpot, etc.), sales engagement platforms, and automation tools to track activities, follow-ups, and performance
  • Stay Updated on Industry Trends – Keep up with digital banking, fintech, and SaaS trends to engage prospects with relevant insights
  • Update and leverage Narmi's CRM to effectively track and manage potential customers
  • Demonstrate a strong understanding of the Narmi Platform and its key differentiators
  • Report on Narmi's prospecting performance and identifying potential optimizations
  • Achieve monthly quotas of qualified opportunities
  • Attend and represent Narmi at bank and credit union conferences, as needed, and scheduling meetings with decision makers


What You'll Bring:
  • 1-3+ years of sales or business development experience
  • A track record of building a sales pipeline and strong prospecting skills
  • Excellent written and verbal communication skills and strong problem solving skills
  • Motivation, eagerness to learn, and a self-starting attitude
  • Good time management, and strong organizational and problem solving skills
  • The ability to travel for conferences and trade shows


The expected annual base salary for this role is $55,000 - $70,000, in addition to base this position will be eligible for an annual variable compensation plan. This role offers an equity option grant and eligibility for performance-based cash and equity bonuses. Compensation included in an offer will be commensurate with the candidate’s skills, experience and geographic location. Compensation ranges for candidates located outside of New York City may differ. You will also receive a full benefits package.


We believe that high-performing teams include people from different backgrounds and experiences who can challenge each other's assumptions with fresh perspectives. To that end, we actively seek a diverse pool of applicants, including those from historically marginalized groups.


Please note that all correspondence related to this role will come directly from Narmi (email addresses ending in @narmi.com or @narmitech.com), and not a third party. If you receive correspondence from an individual claiming to represent Narmi please let us know immediately at security@narmi.com.

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CEO of Narmi
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Nikhil Lakhanpal and Chris Griffin
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$55000K
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What You Should Know About Sales Development Representative, Narmi

Join Narmi as a Sales Development Representative in New York, NY, and be a part of a dynamic team revolutionizing the way community financial institutions engage with digital banking. At Narmi, we pride ourselves on helping banks and credit unions leverage the latest technology to enhance their customer experience and drive significant growth. As a Sales Development Representative, you’ll dive deep into our innovative products and play a vital role in our sales journey by identifying potential clients through various outreach methods like cold calling and LinkedIn networking. Your primary responsibilities will include generating leads, conducting discovery calls to qualify opportunities, and setting up engaging meetings and demos for our Growth Executives. Collaboration is key, so you will work closely with our marketing team to refine outreach strategies and optimize lead generation campaigns. Staying updated on industry trends will empower you to engage prospects with valuable insights that connect them to the capabilities Narmi offers. This is an exciting opportunity for someone passionate about fintech with a desire to make an impact while achieving monthly quotas and exploring conferences. If you're a motivated self-starter with strong communication and problem-solving skills, we at Narmi can't wait to hear from you and welcome you to our diverse team of talented individuals dedicated to making digital banking better.

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Narmi
What are the responsibilities of a Sales Development Representative at Narmi?

As a Sales Development Representative at Narmi, your responsibilities include prospecting and generating leads, qualifying opportunities through discovery calls, and booking meetings for Growth Executives. You'll collaborate closely with our marketing and sales teams, use tools like CRM systems for tracking, and stay updated on digital banking trends to better engage prospects.

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What qualifications are needed for the Sales Development Representative position at Narmi?

Narmi seeks candidates with 1-3+ years of sales or business development experience, a proven track record in building a sales pipeline, and strong prospecting skills. Excellent written and verbal communication skills, time management, and a self-starting attitude are also crucial for success in this Sales Development Representative role.

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How does Narmi support its Sales Development Representatives in their role?

At Narmi, Sales Development Representatives receive support through collaboration with marketing to optimize lead-generation campaigns, access to sales technology, and ongoing training on our products. This enhances their ability to engage effectively with prospective customers and meet monthly quotas.

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What does a typical workday look like for a Sales Development Representative at Narmi?

A typical workday for a Sales Development Representative at Narmi involves prospecting potential customers through various channels, qualifying leads via discovery calls, scheduling meetings, and collaborating with marketing on outreach strategies. The role requires a proactive approach and staying engaged with industry trends.

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Why is it important for a Sales Development Representative to stay updated on industry trends?

Staying updated on industry trends is essential for a Sales Development Representative at Narmi because it enables them to engage prospects with relevant insights, tailor their pitches, and position Narmi's solutions effectively. Understanding trends in fintech and digital banking helps build credibility and connection with potential clients.

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Common Interview Questions for Sales Development Representative
What strategies would you use to generate leads as a Sales Development Representative at Narmi?

To generate leads at Narmi, I would leverage cold calling, email outreach, and social media networking, particularly on LinkedIn, to identify and engage potential clients. I would also focus on researching target accounts and understanding their challenges to tailor my outreach strategy effectively.

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How do you handle rejection in sales as a Sales Development Representative?

Handling rejection in sales involves maintaining a positive outlook. I view each 'no' as a learning opportunity, allowing me to refine my approach. It's essential to stay resilient, analyze what went wrong, and adjust my strategies in future outreach efforts.

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Can you describe a time when you successfully turned a cold lead into a client?

I once reached out to a cold lead in the fintech sector, where I took the time to research their business challenges. By personalizing my message and demonstrating how our solution could meet their specific needs, I was able to secure a demo, leading to a successful onboarding and a long-term partnership.

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What tools and technologies do you think are essential for a Sales Development Representative?

Essential tools for a Sales Development Representative include CRM systems like Salesforce or HubSpot to manage leads and track interactions. I also find sales engagement platforms vital for automating outreach and follow-ups, which can significantly enhance productivity and streamline processes.

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How do you qualify prospects during your initial conversation?

Qualifying prospects involves asking open-ended questions to understand their pain points, challenges, and needs. I focus on assessing their interest level and alignment with Narmi's solutions, which helps determine if they are a good fit for our offerings.

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What do you know about Narmi's products and their advantages?

Narmi's products are designed to enhance digital banking experiences for community financial institutions. They provide advanced features like seamless account opening and banking solutions, which allow banks and credit unions to improve customer satisfaction and drive revenue growth, making them stand out in the market.

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How important is collaboration with marketing in your role as a Sales Development Representative?

Collaboration with marketing is crucial for a Sales Development Representative, as it ensures alignment on messaging and strategies. Working together allows us to enhance lead generation campaigns, leverage targeted content, and ultimately increase conversions by engaging the right prospects effectively.

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How do you stay motivated while achieving monthly quotas?

I stay motivated by setting individual targets that contribute to the monthly quotas. Celebrating small wins keeps me engaged, and regular reviews of my progress help me stay focused. I also find inspiration in the success stories of others within the team.

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What role does networking play in your success as a Sales Development Representative?

Networking plays a vital role in success as a Sales Development Representative, as it opens doors to potential leads and establishes relationships. Building connections at industry events or through professional platforms can provide valuable referrals and insights into prospect needs.

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What do you believe sets Narmi apart from other fintech companies?

Narmi stands out in the fintech space due to its commitment to enhancing community financial institutions' digital capabilities, which are crucial for their growth. The company's focus on collaboration, innovation, and delivering exceptional customer experiences directly contributes to the success of its partners.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 5, 2025

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