Job details

Global Demand Generation Manager

Job Summary

Natterbox is seeking a highly driven Global Demand Generation Manager to architect, execute, and optimize scalable demand generation campaigns. With a strategic focus on organic and perpetual digital programs, this role will build innovative, account-based strategies to increase deal sizes and enhance customer engagement. The ideal candidate will thrive in a dynamic environment, leveraging digital tools and growth led strategies to support Natterbox’s evolution.

Core Responsibilities

Develop and Execute Global Demand Generation Strategy: Build a comprehensive demand generation strategy that supports Natterbox’s global sales and marketing goals, balancing digital, ABM, and offline approaches for optimal engagement.
Digital Marketing: Lead digital marketing efforts across paid search, social, display, and content syndication, including hands-on campaign management and vendor oversight to maximize ROI.
Organic Growth Initiatives: Create and execute organic marketing strategies, including SEO, content marketing, and social media, to drive brand awareness and engage prospects through relevant, value-driven content.
Account-Based Marketing (ABM): Design and execute targeted ABM campaigns tailored to specific high-value accounts, leveraging insights to personalize outreach and build pipeline for key segments.
Campaign Management: Plan, launch, and optimize multi-channel campaigns that incorporate organic, paid media, digital outreach, content marketing, ABM, and offline events to generate high-quality leads and pipeline growth.
Event Marketing: Manage demand generation activities tied to global offline events, including conferences, webinars, and in-person experiences, ensuring alignment with broader demand generation and ABM goals.
Sales Alignment: Partner closely with sales teams to ensure alignment on lead quality, pipeline targets, and campaign follow-up processes. Maintain open communication to adjust strategies based on feedback and results, particularly for ABM initiatives.
Budget Management: Own and allocate the demand generation budget, ensuring maximum return on investment across campaigns, ABM initiatives, and events.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years in demand generation or growth marketing, preferably in SaaS or tech industries.
Proven expertise in building and scaling digital-first demand generation strategies.
Demonstrated experience with ABM, SEO, and digital media buying.
Strong ability to align campaigns with evolving sales models, such as PLG and indirect sales.
Proficiency in marketing technology, including Pardot, Salesforce, and ABM platforms.
Analytical mindset, with a strong capability to optimize performance metrics.

Personal Attributes

Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Strong analytical mindset with a strong desire to test and learn
Self-starter mentality and a team player who thrives working across global and cross-functional teams
Thrive working in a fast-paced environment, with a strong ability to manage multiple deadlines and multi-task across campaigns and complex projects
Big picture thinker who does not hesitate to dive into details with strong quantitative skills and ability to translate data into insights and measurable results
Flexible and adaptable to changing business needs
Demonstrable listening, information gathering, and empathy skills for uncovering and defining deliverables, needs and outcomes

What we offer you in return

Alongside a competitive salary, we offer a great range of benefits

25 days holiday to 30 days (excluding public holidays)
Private health insurance - after probation
PerkBox giving a range of personalised benefits
Enhanced parental pay
Pension
Cycle to work
EAP via Vivup

Should you require any additional support with your application or need us to make any adjustments for you, please contact our People team HR@natterbox.com

**** Due to the Christmas holidays there may be a slight delay in reviewing and processing your application***

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Global Demand Generation Manager, Natterbox Ltd

Natterbox is on the lookout for a passionate Global Demand Generation Manager to spearhead our mission of architecting, executing, and optimizing scalable demand generation campaigns. This role is perfect for someone who enjoys working in a fast-paced environment, as you'll get the opportunity to craft incredible account-based strategies aimed at boosting deal sizes and enhancing customer engagement. You'll be pivotal in developing a comprehensive demand generation strategy that aligns perfectly with our sales and marketing goals at Natterbox. With a focus on digital marketing, you'll lead various initiatives including paid search, social media, and content syndication to ensure we maximize our ROI. But that's not all—this role also allows you to unleash your creativity by designing targeted ABM campaigns tailored specifically for high-value accounts. You'll work closely with sales teams throughout the journey, ensuring a seamless flow of communication to achieve outstanding results. Managing our demand generation budget and demonstrating an analytical mindset to optimize performance metrics will be key parts of your daily rhythm. If you hold a Bachelor’s degree in Marketing, Business, or a related field and have over five years in demand generation or growth marketing, especially in the SaaS or tech industries, we'd love to hear from you! Add to this mix a self-starter attitude, excellent communication skills, and a collaborative mindset, and you have a recipe for success here at Natterbox. Join us as we continue to evolve and transform our digital landscape!

Frequently Asked Questions (FAQs) for Global Demand Generation Manager Role at Natterbox Ltd

What are the key responsibilities of a Global Demand Generation Manager at Natterbox?

As a Global Demand Generation Manager at Natterbox, you will be responsible for developing and executing comprehensive demand generation strategies that align with our sales and marketing goals. Your role will encompass leading digital marketing efforts, executing organic growth initiatives, managing account-based marketing campaigns, and coordinating event marketing activities. You will also ensure sales alignment for lead quality and pipeline targets while managing the demand generation budget for maximum ROI.