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Head of Influencer & Affiliate Partnership Marketing Job at Doola in New Yor

What we're looking forOver the past year, doola has gone global. We have customers on every continent, over 130 countries, and our founders have gone on to start incredibly businesses from every corner of the globe, turning their dream idea into their dream US business.Founders love doola and have shown their love for doola through hundreds of five-star reviews on Trustpilot.In this role, as the head of influencer and affiliate partnership marketing, you will be the person to jumpstart and own all influencer and creator partnerships across all platforms. In this role, you'll partner with our CEO and marketing team to bring entrepreneurs from all over the world right to our doorstep. You'll be key to driving sales and helping founders worldwide launch their dream businesses. This is an incredible opportunity to make a meaningful impact and help us find our true product-market fit. For the right candidate, the sky's the limit.What you will doManage doolas affiliate program and influencer program : You'll optimize for ROI and, along the way, optimize for scaling spend across existing channels and new channels you find.Own measurement across the stack: You manage what you measure. You'll set the tone when it comes to setting measurable goals, creating strategies, guiding tactical execution, and measuring the ROI of our overall program. You'll track the performance of the program in the aggregate and the performance of individual partners and influencers, and you'll directly own reporting for the channel, ensuring high-quality analysis and effective communication of results.Communicate clearly: Communicate relevant product information efficiently and effectively to maximize partner engagement. This means internally, you are the spokesperson at the company, and you can represent doola globally as the face of the company when driving new relationships.Manage external partners: As we scale, we'll often work with external agencies and partners. You take this challenge with open arms and will manage our affiliate and influencer agencies, including leading internal and external comms, developing a strategic roadmap, and ensuring quality execution across the board.Research and identify strategic opportunities: You'll research and analyze new doola influencer needs, trends, content, and opportunities in the competitive contexts of social media and marketing. You are aware of the latest trends and aren't afraid to immerse yourself in certain platforms to get up to speed fast.Drive growth: The right person in this role can single-handedly 10s our growth. How? By driving new affiliate and influencer recruitment for doola both by identifying and on-boarding new partners and by supporting content improvement and expansion from existing ones.Who you are3+ years of influencer and affiliate marketing.You drive results. You don't get lost in strategy, you can take high-level strategy and execute it to directly impact the business, move metrics, and fuel growth.Excellent critical thinking and quantitative skills to track metrics and make actionable recommendationsProven track record of successful cross-functional work experienceStrong project management skills and attention to detailAttitude, hunger, and skills: you have a solid understanding of marketing and growth in the context of a startup and can move fast. You don't just identify problems; you propose solutions and implement them quickly.For you, problem-solving starts with a clear and accurate understanding of the context. You can decompose tricky problems and work towards a clean solution yourself or with teammates. You're comfortable asking for help when you get stuck.You communicate nuanced ideas clearly, whether you're explaining technical decisions in writing or brainstorming in real-time. In disagreements, you engage thoughtfully with other perspectives and compromise when needed.You understand work is better together. You enjoy collaborating cross-functionally to accomplish shared goals, and you care about learning, growing, and helping others to do the same.You have a consumer mindset and have a proven body of work across YouTube, TikTok, and Instagram. DTC brand experience is highly preferred here.Compensation And BenefitsThis is a full-time role with equity in the company and a competitive salaryHealth insuranceGenerous PTO / sick leave401(k) planCommuter benefitFree food and snacksAnnual company retreatBring your dog to workAbout Dooladoola is building the OS for the next generation of online businesses. Formation. Legal Docs. EIN. US Address. Bank Account. Payments. Taxes. Website. US Phone Number. $1000s in Software Perks. And More. We handle the operational details. You grow your business. From start to six figures+ in revenue, we're with our companies for the long term.Our mission is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.We're seeing some exciting growth right now. Our product resonates strongly with customers worldwide, and we have worked with entrepreneurs on every continent (except Antarctica, yet!). We're backed by some of the top investors in the world, including Nexus Venture Partners, Harvard Management Company, Y Combinator, and HustleFund, and you'll be an early member of our rapidly growing company. We know we're only scratching the surface of what's possible in terms of the value we know we can provide.Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for small businesses, you will find a home at doola.doola is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. doola considers qualified applicants with criminal histories consistent with applicable federal, state, and local law. doola is also committed to providing reasonable accommodations for talented individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation made due to a disability, please let your recruiter know.
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What You Should Know About Head of Influencer & Affiliate Partnership Marketing Job at Doola in New Yor, doola

At Doola in New York, we're on the hunt for a dynamic Head of Influencer & Affiliate Partnership Marketing! Over the past year, Doola has transformed into a global player, helping entrepreneurs from more than 130 countries turn their dream ideas into successful US businesses. In this pivotal role, you'll collaborate with our CEO and marketing team to build and enhance influencer and creator partnerships that drive sales and engagement. You'll take the reins on managing our affiliate program, making strategic decisions that optimize ROI, and scaling our spend across various channels. Your analytical skills will come into play as you set measurable goals, report on performance, and develop solid strategies to connect with partners. To be successful, you'll need excellent communication skills, as you'll represent Doola both internally and externally, ensuring all partner information is articulated clearly and effectively. We're excited to have someone who will research and identify emerging trends in influencer marketing, potentially allowing us to grow exponentially. If you have a knack for project management and a consumer mindset with a proven track record across platforms like YouTube, TikTok, and Instagram, we’d love to see you thrive at Doola. We're committed to supporting your professional journey with equity, competitive salary, generous PTO, and more. Come be a part of our mission to democratize access to entrepreneurship and build the future with us!

Frequently Asked Questions (FAQs) for Head of Influencer & Affiliate Partnership Marketing Job at Doola in New Yor Role at doola
What responsibilities does the Head of Influencer & Affiliate Partnership Marketing at Doola have?

As the Head of Influencer & Affiliate Partnership Marketing at Doola, you will oversee the management of our affiliate and influencer programs, optimizing for ROI and growth. You'll set measurable goals, track performance, and guide tactical execution while effectively communicating product information to partners. Additionally, you'll lead external agencies and develop strategic roadmaps to foster quality execution.

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What qualifications are required for the Head of Influencer & Affiliate Partnership Marketing role at Doola?

To qualify for the Head of Influencer & Affiliate Partnership Marketing position at Doola, candidates should possess at least 3 years of experience in influencer and affiliate marketing. Strong project management, critical thinking, and quantitative skills are essential, along with a proven ability to drive results and engage in cross-functional collaboration. Experience in DTC brands and specific platform expertise is highly preferred.

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How does Doola measure success for the Head of Influencer & Affiliate Partnership Marketing?

Success for the Head of Influencer & Affiliate Partnership Marketing at Doola is measured by the effectiveness of influencer and affiliate partnerships. This includes tracking ROI, partner recruitment success, and the overall growth impact of your strategies on the business. The role emphasizes clear communication of results and continuous optimization of marketing efforts.

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What are the growth opportunities for the Head of Influencer & Affiliate Partnership Marketing position at Doola?

The Head of Influencer & Affiliate Partnership Marketing role at Doola offers significant growth opportunities. As you successfully drive new partnerships and enhance the influencer program's effectiveness, there is potential for increased responsibilities and impact on strategic decision-making within the company. Doola's expanding global footprint provides a unique platform for career advancement.

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What kind of company culture can the Head of Influencer & Affiliate Partnership Marketing expect at Doola?

Doola fosters an inclusive and collaborative culture, where diverse backgrounds and diverse thinking are celebrated. As the Head of Influencer & Affiliate Partnership Marketing, you'll be part of a team that values entrepreneurial spirit and innovation. The company is committed to supporting your growth in a fast-paced startup environment.

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Common Interview Questions for Head of Influencer & Affiliate Partnership Marketing Job at Doola in New Yor
Can you describe your experience with influencer and affiliate marketing?

When answering this question, highlight specific campaigns you’ve managed, discussing the strategies you employed for influencer selection and affiliate recruitment. Showcase measurable outcomes such as increased engagement or revenue as a result of your efforts to illustrate your capabilities.

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How do you measure the success of an influencer or affiliate marketing program?

Detail the key performance indicators (KPIs) you track, including ROI, engagement rates, and conversions. Discuss how you use data analytics to adjust campaigns in real-time to maximize effectiveness, and give examples from past experiences where you've improved program performance based on data.

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What strategies would you implement to onboard new influencers at Doola?

Discuss the importance of establishing clear expectations and productive communication channels with new influencers. Mention strategies like personalized outreach, providing influencers with a comprehensive understanding of Doola’s offerings, and collaborating on tailored campaigns that align with their audience.

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How do you stay updated with influencer marketing trends?

Explain your methods for staying current, such as following industry blogs, attending webinars, participating in professional groups, and analyzing competitors. Provide examples of how you've leveraged emerging trends to inform your marketing strategies successfully.

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Describe a challenging situation you've faced in affiliate marketing and how you handled it.

Narrate a specific example that highlights your problem-solving skills. Focus on the steps you took to address the issue, whether it involved conflict resolution, re-evaluating partnerships, or improving operational processes, and explain the positive outcome of your actions.

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How would you approach setting goals for our affiliate program at Doola?

Outline your method for establishing SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals. Discuss the importance of aligning program objectives with overall business goals and how you plan to track and adjust these goals based on performance data.

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What tools and platforms do you prefer for managing influencer partnerships?

Mention specific management tools and software you have experience with that can help streamline the affiliate and influencer marketing processes. Discuss how you use analytics tools to track performance and improve relationships and strategy.

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How do you balance collaboration and independence while working in a cross-functional team?

Discuss your experience working with different teams and how you ensure effective communication and collaboration. Provide examples of how you strive to foster teamwork while maintaining the ability to independently manage your project responsibilities.

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Can you give an example of how you've successfully driven growth through influencer marketing?

Share a specific case study or example that emphasizes how your marketing strategy led to significant growth. Include data to demonstrate the impact of your actions, such as increased traffic or conversions, and explain how you would apply those lessons at Doola.

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What makes you a good fit for the Head of Influencer & Affiliate Partnership Marketing role at Doola?

Highlight your unique skills, experience, and passion for entrepreneurial success. Discuss how your expertise in influencer marketing aligns with Doola's mission and how your results-driven mindset makes you an excellent candidate for the role.

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Doola offers a "Business-in-a-Box" solution for online small and medium-sized businesses (SMBs). The service handles all the essentials required to establish an LLC, including setting up bank accounts.

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DATE POSTED
December 6, 2024

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