Associate Director, Key Account Marketing-Consumer and Retail

Requisition Number: 119527 - 47Description:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Associate Director, Key Account Marketing to join our Marketing organization.Responsibilities:• Develop personalized multi-channel integrated marketing plans to drive growth for a key account working in lock step with industry, hub, and functional marketing teams; create buyer journeys that will nurture and deepen relationships with key executives• Design and execute demand generation programs focused on buyer groups at a key account to drive a lift in account engagement, marketing qualified leads, pipeline, and deal acceleration• Forecast, measure, analyze and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity, and ABM account engagement activity• Support sales and the account lead partner to foster and grow strategic client relationships; identify external client relationships mapped to buyer groups that feed account growth and strategic marketing plan• Create Client Value Program execution approach and resulting action plans to address service needs and opportunities across the cross-functional portfolioQualifications:• Minimum eight years of recent experience of demand generation and marketing, Consumer and Retail experience preferred• Bachelor's degree from an accredited college or university in a related field• Extensive background generating successful ABM programs to drive account engagement and marketing influenced growth for the business; experience developing multi-channel highly targeted and personalized marketing plans to generate pipeline• Experience across multiple paid, owned, and earned marketing channels including events, social, search, display, direct mail, and others• Must have extensive experience with sales and marketing technology such as Salesforce, Introhive, Aprimo, and Demandbase• Exceptional written and oral communications skills; able to operate effectively and make decisions based on detailed information; ability to manage risk, adapt to changes and be flexibleKPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at ' Benefits & How We Work '.Follow this link to obtain salary ranges by city outside of CA:https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5630_9_24KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.