Consumer Insights Analyst

About the role:Sitting within our Customer and Cultural Insights team this role will involve conducting research and analysis to understand consumer behaviour, attitudes, and motivations, within the education sector and regarding Pearson's products and services, and will focus on generating actionable insights to guide business decisions across Pearson's operations. As an individual contributor, this role does not involve managing direct reports however you will collaborate with cross-functional teams to integrate consumer insights into strategic initiatives.Responsibilities:Research Design & Execution:• Design and execute primary research studies (e.g., surveys, interviews, diary studies/ethnographies, focus groups) using appropriate methodologies.• Manage and conduct online and in-person qualitative research, including recruitment, discussion guide development, programming, scheduling, moderating, and platform management.• Plan, write, and program survey instruments; field and manage quantitative studies.• Manage and analyze secondary data sources (e.g., market research reports, syndicated data) relevant to the education industry.Insight Generation & Communication:• Analyze qualitative data, including transcripts, recordings, and notes, to identify key themes and insights.• Apply statistical analysis techniques to interpret quantitative data and draw meaningful conclusions.• Synthesize research findings into clear, concise, and actionable insights that address Pearson's business challenges.• Develop compelling presentations, reports, and workshops to communicate insights to stakeholders across different lines of business within Pearson.• Effectively visualize data (qual and quant) to tell a story and drive understanding of Pearson's customers & consumers.Project Management:• Manage multiple research projects simultaneously, ensuring timely completion and adherence to budget.• Collaborate with internal and external partners (e.g., research agencies, vendors) to execute research initiatives.What we are looking for:• 3+ years of experience in consumer insights, market research, or a related field, ideally with some exposure to the education sector.• Bachelor’s degree in Marketing, Market Research, Psychology, Sociology, or a related field.• Strong analytical and problem-solving skills.• Proficiency in qualitative and quantitative research methodologies and tools.• Proficiency in Qualtrics or other survey platforms/software, Dscout or other qualitative research platforms, and Microsoft Office Suite.• Quantitative analysis of survey results and interpreting statistical results.• Demonstrated experience with qualitative research methods, including conducting interviews, analyzing transcripts, and facilitating group discussions.• Excellent communication, presentation, and interpersonal skills.• Detail oriented: high standard of data quality and accuracy.• Knowledge of consumer behaviour principles and market research trends.Highly desirable:• Experience with B2B research methods• Research agency experience• Experience working with diverse populations and understanding cultural nuances in learning.• Experience with statistical software (e.g., SPSS, R) and data visualization tools (e.g., Tableau).• Familiarity with Pearson's products and services.Location: This vacancy is remote.Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:The minimum full-time salary range is between $75,000 - $90,000 per annum.This position is eligible to participate in an annual incentive program, and information on benefits offered is here.What to expect from PearsonDid you know Pearson is one of the 10 most innovative education companies of 2022?At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.Job: MARKETINGOrganization: Corporate Strategy & TechnologySchedule: FULL_TIMEWorkplace Type: RemoteReq ID: 17196