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Campaign Manager, Digital Sales Ops

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Campaign Manager is the lead for managing digital assets and campaign execution for all One Digital Video campaigns throughout their entirety. You will be responsible for acquiring digital assets, analyzing campaign placements, ensuring that campaigns are accurately executed, including that every aspect of the campaign is being delivered as expected. The Peacock Campaign Manager is also responsible for any troubleshooting and additional ad-hoc reporting requests.

The Sales Operations team works side-by-side with the Peacock Sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team today.
 
Responsibilities:

  • Interface with internal teams and Ad Agencies to obtain and manage digital assets throughout the pre- and post-launch process
  • Advise on any adjustments needed to received assets to meet NBCU specifications
  • Lead weekly meetings with cross-functional teams (Sales, Planning, Inventory) to ensure alignment on plans and initiatives for Peacock
  • Troubleshoot campaign advertisement issues
  • Review and analyze campaign health reports to provide feedback to Peacock sales partners and advise on any necessary adjustments
  • Analyze placements in the ad server and determine endpoint targeting and priority levels to meet the execution requirements

Qualifications

  • Bachelor’s degree or equivalent experience required
  • 2+ years of experience in Sales Operations
  • Understanding of marketing KPI’s preferred

Eligibility Requirements

  • Must have unrestricted work authorization to work in the United States.
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event.
  • Must be 18 years or older.

Desired Characteristics

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in an ad server (Google Ad Manager (aka DFP), Freewheel)
  • Familiarity with a front-end order management system preferred (Operative.One)
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Fluency in the language of online measurement: uniques, pageviews, visits, referrers, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel (including formulas)Basic knowledge of HTML and ActionScript
  • Experience taking screenshots, cropping, and basic image editing
  • Previous campaign management a plus
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Must be detail-oriented and have the ability to thrive in a fast-paced environment
  • Self-motivated and able to work independently as well as part of Ad Operations team
  • Must be able to pull third- and first-party reporting
  • Experience handling large volume of emails and multiple ongoing campaigns
  • Must be able to process first party hosted assets in our various internal systems

Additional Information:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$77500 / YEARLY (est.)
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$70000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Manager, Digital Sales Ops, NBCUniversal

As a Campaign Manager in Digital Sales Ops at NBCUniversal, you will play a pivotal role in managing digital assets and executing One Digital Video campaigns from start to finish. Your day-to-day operations will involve collaborating with internal teams and ad agencies to obtain and manage these assets, ensuring that campaigns are launched seamlessly and according to NBCU specifications. You will lead weekly alignment meetings with cross-functional teams to keep everyone on the same page, troubleshoot any issues that arise during campaigns, and analyze health reports to provide constructive feedback to our sales partners. If you're detail-oriented, technically savvy, and a natural problem solver with great customer service skills, this is the perfect opportunity to jump into the fast-paced world of digital media with a leading entertainment company. With over two years of experience in Sales Operations and familiarity with digital media metrics, you'll need to be comfortable in a dynamic environment. As a Campaign Manager at NBCUniversal, you'll ensure we exceed client expectations while also enjoying a hybrid work setup offering flexibility. We’re excited to find someone who is enthusiastic about the entertainment media industry and eager to make an impact on our campaigns!

Frequently Asked Questions (FAQs) for Campaign Manager, Digital Sales Ops Role at NBCUniversal
What are the main responsibilities of a Campaign Manager at NBCUniversal?

As a Campaign Manager at NBCUniversal, your main responsibilities will include managing digital assets for One Digital Video campaigns, analyzing campaign performance, ensuring accurate campaign execution, and troubleshooting any issues that arise. Additionally, you will lead weekly meetings with cross-functional teams to align goals and initiatives, making it essential to possess strong communication and organizational skills.

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What qualifications are needed to be a successful Campaign Manager in Digital Sales Ops at NBCUniversal?

To be a successful Campaign Manager at NBCUniversal, a Bachelor’s degree or equivalent experience is required, along with at least 2 years in Sales Operations. You should have a solid understanding of digital media metrics, familiarity with ad servers like Google Ad Manager, and proficiency in Microsoft Office Suite. Being detail-oriented and having problem-solving abilities will also greatly benefit your performance in this role.

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What skills are essential for the Campaign Manager role at NBCUniversal?

Essential skills for the Campaign Manager role at NBCUniversal include excellent communication skills, proficiency in digital media terminology, and strong knowledge of marketing KPIs. Additionally, technical skills in ad server traffic management, as well as experience with HTML and basic image editing, will help you in leading campaigns successfully and addressing any challenges effectively.

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How does NBCUniversal support its Campaign Managers in their professional growth?

NBCUniversal is committed to supporting the professional growth of its Campaign Managers by providing access to various company-sponsored benefits such as tuition reimbursement, medical, dental, and vision insurance. Additionally, the company fosters a diverse and inclusive workplace, allowing you to collaborate with different teams and gain invaluable experience in the entertainment media field.

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What is the work environment like for a Campaign Manager at NBCUniversal?

The work environment for a Campaign Manager at NBCUniversal is collaborative and dynamic. With a hybrid model, you'll contribute from the office at least three days a week, allowing you to engage directly with team members. The role entails a fast-paced and demanding atmosphere, which is exciting for those who thrive under pressure and enjoy problem-solving.

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Common Interview Questions for Campaign Manager, Digital Sales Ops
Can you describe your experience with digital marketing KPIs as a Campaign Manager?

In answering this question, focus on specific KPIs you have tracked, such as impressions and CTR. Provide examples from your previous roles where you analyzed these metrics to improve campaign performance and how you communicated that information to stakeholders.

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How do you handle troubleshooting during a live campaign?

When answering this question, share a specific instance where you faced an issue during a campaign. Explain the steps you took to identify the problem, the communication with involved parties, and how you effectively resolved the issue while minimizing impact on the campaign.

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What tools have you used for campaign management and analysis?

Mention specific tools you are familiar with, such as Google Ad Manager and Operative.One. Discuss how you've utilized these tools in your previous roles for trafficking, monitoring campaign performance, and generating reports.

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How do you prioritize tasks when managing multiple campaigns?

In your response, emphasize your strategies for prioritization, such as using project management tools or creating a timeline to keep track of deadlines. Highlight your ability to remain flexible and adapt to changing needs or last-minute requests.

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What steps do you take to align with cross-functional teams during a campaign?

Outline your approach to keeping lines of communication open and regular meetings. Discuss the importance of clear objectives and how you ensure that everyone involved is informed of the campaign's status and expectations.

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Can you give an example of a successful campaign you managed?

Share a detailed example of a campaign where you played a central role. Describe the objectives, strategies you implemented, and the outcomes. Be sure to mention any metrics that illustrate its success.

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How do you stay up-to-date with changes in digital marketing trends?

Talk about specific resources you rely on to stay informed, such as industry blogs, webinars, or conferences. Mention how you integrate this knowledge into your approach to campaign management.

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How do you ensure data accuracy in campaign reporting?

Explain your process for verifying data accuracy, including routine checks and cross-referencing metrics with different data sources. Illustrate your attention to detail and the importance of delivering reliable reports to stakeholders.

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How do you approach client relationships in the role of Campaign Manager?

Describe your philosophy on client relationships, emphasizing the importance of communication, understanding their needs, and setting clear expectations. Provide examples of how you've built and maintained strong client relationships in previous positions.

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What do you think are the biggest challenges facing a Campaign Manager today?

This is a good opportunity to discuss current challenges in the industry, such as changes in consumer behavior or technology. Explain how you would address these challenges by being agile, continually learning, and adapting strategies as needed.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
March 12, 2025

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