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Creative Producer - Digital Innovation

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Universal Pictures Film Technology Innovation Partnerships Department seeks a Creative Producer – Digital Innovation, to join our team as we envision the future of entertainment media.  Our group is focused on three technology pillars: Immersive Media, Web3 and Artificial Intelligence.  In this role, you will be ideating and managing the creation of both internally and publicly facing innovative content created with emerging technologies and Universal’s breadth of film IP.   You will work in close collaboration with various departments across Universal including Brand Franchise, Theatrical Marketing, Home Entertainment Marketing, Universal Creative ATI - Advanced Technologies & Interactive, Universal Parks and Experiences, Games, Consumer Products, C suite executives and more.  You will also be responsible for managing production teams comprised of producers, technologists, developers, artists and product managers to deliver end-to-end new media experiences aimed to excite and entertain the evolving consumer desires.

The Creative Producer – Digital Innovation, will play a crucial role in the development and execution of groundbreaking projects that blend film and technology.  This role requires a deep understanding of creative production, project management and the ability to harness emerging technologies to drive innovation.  You will be responsible for managing the creative execution of immersive media, AI, and Web3 content, ensuring alignment with Universal’s brand and vision.

Essential Responsibilities:

  • Lead Creative Production: Oversee the creative execution of immersive media projects, including AI and Web3 content, leveraging Universal film IP.  Collaborate with leading tech partners to ensure high-quality, on-brand productions
  • Visual Concept Development: Create compelling visual concept art and presentations to effectively communicate ideas to studio executives and partners for approval and greenlighting
  • Vision Communication: Articulate creative visions to engineers, developers, artists, filmmakers and executives, ensuring a cohesive understanding across all stakeholders
  • Relationship Management: Foster and maintain strong relationships across multiple internal departments and with external creative technology vendors
  • Asset Creation and Direction: Guide the development of creative assets and support the production team in executing innovative ideas for various projects
  • Production Management: Oversee the production and project management of immersive media, metaverse, Web3, AI, and other technology-driven projects within the Universal Pictures Film Technology group
  • Resource Acquisition: Secure necessary assets and approvals from Comcast NBCUniversal and other resources to ensure the success of tech-driven creative productions
  • Schedule and Budget Management: Create and manage detailed production schedules and budgets for new tech productions, ensuring projects are delivered on time and within budget
  • Tech Demonstration: Coordinate and present technology demos to both internal and external audiences, showcasing the potential of new innovations
  • Industry Trend Analysis: Stay informed on the latest technological trends and industry developments.  Network and attend events to pitch cutting-edge, innovative ideas to the studio

Qualifications

  • Minimum of 3 years of experience in technology or other relevant industry
  • Professional Experience: Minimum of 3 years of experience in the emerging media technology field
  • Technical Expertise: Extensive experience with the full Mixed Reality (MR)/Augmented Reality (AR) development pipeline, including Unity, Unreal, AR Kit, AR Core, WebGL, 8th Wall, Lens Studio, and/or Spark AR
  • Creative Tool Proficiency: Skilled in creating visual, audio and text-based content using AI tools
  • Passion for Emerging Technologies: Deep interest and passion for content creation utilizing emerging technologies and tools, such as AI, Web3, and Extended Reality (XR)
  • Storytelling Mastery: Exceptional storytelling abilities with a knack for crafting emotionally engaging five-act structured narratives and interactive experiences
  • Diverse Media Experience: Proven experience with a variety of interactive games, films and new media content
  • Project Management Skills: Strong expertise in project and production management, including collaboration and presentation skills
  • Executive and Schedule Management: Manage multiple executives and project schedules concurrently

Eligibility Requirements

  • Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must be willing to work in Universal City, CA
  • Must have unrestricted work authorization to work in the United States

Desired Characteristics:

  • Hands-On Technology Exploration: Demonstrated ability to experiment with and analyze new technologies through a hands-on approach
  • Adaptability: Proven capability to thrive in a fast-paced environment with constantly evolving priorities
  • Flexibility and Dedication: Willingness to travel, work overtime and be available on weekends with short notice
  • Organizational Excellence: Highly organized with exceptional communication and presentation skills
  • Positive Team Leadership: Positive, can-do attitude to keep the team motivated and productive under pressure
  • Software Proficiency: Experience with Adobe Creative Suite, Jira, Smart Sheets, and Microsoft Office Suite
  • Industry Connections: Extensive network of production artists, filmmakers, vendors and tech partners

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website

Salary range: $110,000.00 - $140,000.00 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Creative Producer - Digital Innovation, NBCUniversal

Join NBCUniversal as a Creative Producer - Digital Innovation in Universal City, Texas, and become a key player in shaping the future of entertainment media! In this exciting role, you’ll be at the forefront of innovation, working closely with various departments to create captivating projects that leverage Universal’s extensive film IP. Your responsibilities will include overseeing the production of immersive media, Web3 content, and AI-driven experiences that wow and engage audiences. Picture yourself collaborating with talented producers, artists, and tech experts, all while managing the creative execution of cutting-edge projects. Not only will you bring your storytelling expertise to life, but you’ll also ensure that every project aligns perfectly with Universal’s brand vision. You will be responsible for everything from visual concept development to production management and budget oversight. This role isn’t just about managing tasks; it’s about inspiring creativity and innovation, and nurturing relationships across multiple teams. If you’re passionate about emerging technologies and thrive in dynamic environments, we can’t wait to see what you’ll create as part of our team at NBCUniversal!

Frequently Asked Questions (FAQs) for Creative Producer - Digital Innovation Role at NBCUniversal
What are the primary responsibilities of the Creative Producer - Digital Innovation at NBCUniversal?

The Creative Producer - Digital Innovation at NBCUniversal is responsible for overseeing the creative execution of projects involving immersive media, AI, and Web3 content. This includes managing production teams, developing compelling visual concepts, and ensuring alignment with Universal's brand vision. You’ll collaborate closely with multiple departments and external technology partners to deliver innovative and engaging media experiences.

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What qualifications are required for the Creative Producer - Digital Innovation position at NBCUniversal?

Candidates for the Creative Producer - Digital Innovation role at NBCUniversal should have a minimum of 3 years of experience in technology or emerging media. A strong understanding of the full Mixed Reality (MR) or Augmented Reality (AR) pipeline is crucial, along with creative tool proficiency and exceptional storytelling abilities. The ability to manage projects and maintain relationships with various teams is also essential.

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What skills are emphasized for the Creative Producer - Digital Innovation role at NBCUniversal?

Key skills for the Creative Producer - Digital Innovation at NBCUniversal include project management expertise, proficiency in creative tools and platforms like Unity and Unreal, and strong storytelling capabilities. Additionally, a passion for emerging technologies, effective communication skills, and the ability to lead teams in fast-paced environments are essential for success in this role.

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How does the Creative Producer - Digital Innovation at NBCUniversal collaborate with other departments?

As a Creative Producer - Digital Innovation at NBCUniversal, you will work closely with various internal departments, including Brand Franchise, Theatrical Marketing, and Universal Parks and Experiences. This collaboration ensures cohesive project management and creative execution, allowing different teams to contribute their expertise and resources toward groundbreaking projects.

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What types of projects will the Creative Producer - Digital Innovation work on at NBCUniversal?

The Creative Producer - Digital Innovation at NBCUniversal will engage in projects focusing on immersive media, AI, and Web3 content. This includes innovative experiences integrating Universal's film IP, alongside technologies that captivate and entertain modern audiences, enabling you to push creative boundaries in the media landscape.

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Common Interview Questions for Creative Producer - Digital Innovation
Can you describe your experience with emerging technologies in your projects?

When answering this question, highlight specific technologies you've worked with related to AI, Web3, or immersive media. Discuss how you used these tools to enhance storytelling or develop innovative content, aligning with the goals of the Creative Producer - Digital Innovation position.

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How do you prioritize and manage multiple projects simultaneously?

Explain your project management techniques, such as using organizational tools like Jira or Smart Sheets, and emphasize your ability to adapt to evolving priorities while ensuring timely delivery and alignment with team goals.

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Give an example of a successful collaborative project you led.

Share a specific example that demonstrates your leadership in facilitating collaboration among diverse teams. Talk about the project's objectives, your role in driving creativity, and the innovative outcomes achieved through teamwork.

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What is your approach to developing compelling visual concepts?

Discuss your creative process for concept development, including research, brainstorming sessions, and feedback loops with stakeholders. Mention any tools you use for designing visual elements and how you ensure they align with the project’s vision.

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How do you handle challenges during the creative production process?

Focus on instancing a challenge you faced in a previous project. Explain the steps you took to navigate the issue while maintaining team morale and deadlines, showcasing your problem-solving skills and resilience.

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What trends in technology do you believe will shape the future of entertainment?

Share your insights on emerging technologies, such as AI and XR, and how they can transform audience experiences in entertainment. Provide examples of how you've incorporated these trends into your work, emphasizing your forward-thinking approach.

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How do you ensure your projects align with brand vision and values?

Discuss your methods for understanding brand guidelines and working closely with stakeholders throughout the project lifecycle to ensure alignment. Highlight your communication strategy and how it fosters collaboration.

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What storytelling techniques do you find most effective in interactive media?

Explain your favorite storytelling methods, like the five-act structure or interactive narratives, and provide examples of how you’ve implemented these in past projects, engaging your audience effectively.

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How do you keep your knowledge of industry trends and technologies current?

Share your strategies for staying informed, such as attending conferences, participating in relevant online communities, and continuous learning through courses. Highlight how this knowledge informs your creative work as a producer.

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What motivates you to work with emerging media and technology?

Discuss your personal passion for innovation and creativity in technology, explaining how that drives you to explore new methods of storytelling and shaping engaging experiences for audiences in the ever-evolving entertainment landscape.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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April 9, 2025

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