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Digital Sales Planner - job 1 of 4

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world

Job Description

As a Digital Sales Planner, you will be responsible for building digital media plans and supporting the sales team in managing the day-to-day agency/client relationships and sales processes in order to achieve company revenue goals. You will be a member of a highly motivated Digital Ad Sales team at NBCUniversal where account relationship building and customer satisfaction are keys to a successful candidate.

Duties and Responsibilities: 

  • Team up with Account Executive to understand agency/client goals and objectives and brainstorm solutions
  • Accountable for campaign results and providing clients with strategic and tactical guidance to achieve online marketing objectives
  • Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives
  • Work with all internal departments (Ad Ops, Marketing, Management, Site Team, Programmatic Team, etc.) on the development and implementation of client campaigns
  • Create media plans that meet customer needs and maximize revenue for NBCUniversal
  • Work closely with Planning Manager to tactically drive company-wide goals and improve operational sales process
  • Manage client relationships and deliver superior customer service
  • Liaise with Ad Ops to ensure campaigns go live as expected
  • Communicate with internal teams across planning, inventory, DSRs, and Ad Ops to ensure campaign performance and help coordinate any needed escalations or resolutions with sales/client
  • Ensure post-campaign research studies are properly coordinated, where applicable
  • Deliver campaign recap to AEs and/or clients summarizing performance
  • Coordinate with Account Executives on development of renewal strategies based on client/program insights
  • Successfully track and manage all client budgets and campaigns

Qualifications

  • Four-year degree (B.A., B.S) or equivalent experience
  • 1+ years of online experience in media planning or client service role
  • 2+ years of project media related projects

Desired Characteristics: 

  • Demonstrates project management skills
  • Digital media Industry experience preferred
  • Well-organized and attention to detail
  • Strong computer skills, especially in Excel, PowerPoint, and Word
  • Ability to multi-task in a fast-paced environment
  • Ad Serving software and tracking knowledge is a plus
  • Strong analytical and creative skills
  • A strong ability to perform independently and proactively while working in a team environment
  • High energy and teamwork mentality is a must

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $75,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

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Average salary estimate

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$70000K
$75000K

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What You Should Know About Digital Sales Planner, NBCUniversal

Imagine being part of a creative powerhouse like NBCUniversal, where you can be your authentic self while driving digital success as a Digital Sales Planner. In this exciting role, you’ll collaborate closely with an enthusiastic team to craft innovative digital media plans, helping to strategize the future for clients and agencies alike. Your mission will be to build and nurture relationships, ensuring that clients achieve their online marketing goals with precision and insight. With a strong focus on data analytics, you'll track campaign performance and optimize strategies to boost results. You'll work hand-in-hand with various departments—from Ad Ops to Marketing—making sure every campaign runs smoothly and meets client expectations. Your attention to detail and project management skills will shine as you tackle multiple priorities in a fast-paced environment. Plus, you'll benefit from a hybrid work model that promotes work-life balance, while enjoying a competitive salary and an array of company-sponsored perks. Join NBCUniversal to play a vital role in helping our renowned brands excel in the ever-evolving digital landscape, all while being part of a diverse and inclusive culture that celebrates every unique voice.

Frequently Asked Questions (FAQs) for Digital Sales Planner Role at NBCUniversal
What skills are required for the Digital Sales Planner position at NBCUniversal?

To excel as a Digital Sales Planner at NBCUniversal, candidates should possess strong project management abilities, attention to detail, and proficiency in software like Excel, PowerPoint, and Word. Additionally, having a background in digital media, analytics, and client services will provide a significant advantage in meeting the demands of this role.

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What are the key responsibilities of a Digital Sales Planner at NBCUniversal?

As a Digital Sales Planner at NBCUniversal, you will be responsible for creating media plans, collaborating with Account Executives to understand client goals, optimizing campaigns based on performance data, and managing relationships with clients and internal teams. Your primary focus will be to drive revenue and enhance client satisfaction.

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What is the expected salary for a Digital Sales Planner at NBCUniversal?

The salary range for a Digital Sales Planner at NBCUniversal is between $70,000 and $75,000. In addition to a competitive salary, this position is also bonus-eligible, which enhances the overall compensation package for successful candidates.

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What kind of work environment can Digital Sales Planners expect at NBCUniversal?

Digital Sales Planners at NBCUniversal enjoy a hybrid work environment, contributing three days a week from the office. This flexible approach fosters collaboration and support, while allowing you to maintain a healthy work-life balance.

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How can I prepare for a Digital Sales Planner interview at NBCUniversal?

Preparing for a Digital Sales Planner interview at NBCUniversal involves familiarizing yourself with digital media trends, understanding client relationship management, and being ready to discuss your project management and analytical skills. Showcase your ability to think creatively and strategically when responding to questions.

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What qualities make a successful Digital Sales Planner at NBCUniversal?

A successful Digital Sales Planner at NBCUniversal demonstrates high energy, teamwork mentality, and a proactive approach to client management. Strong analytical, communication, and organizational skills will also contribute to delivering outstanding results in this dynamic role.

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What benefits package does NBCUniversal offer for the Digital Sales Planner role?

NBCUniversal offers a comprehensive benefits package for the Digital Sales Planner role, including medical, dental, and vision insurance, a 401(k) plan, paid leave, tuition reimbursement, and various discounts and perks aimed at promoting employee well-being and professional growth.

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Common Interview Questions for Digital Sales Planner
What experience do you have in digital media planning?

When discussing your experience in digital media planning, be sure to highlight previous roles where you've developed media plans, managed online campaigns, and collaborated with sales teams. Provide specific examples that showcase your analytical skills and how they directly influenced campaign success.

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How do you approach building client relationships as a Digital Sales Planner?

Highlight your ability to understand client goals and communicate effectively. Emphasize your proactive nature in seeking feedback and adapting strategies to deliver superior service, ensuring clients feel valued and supported throughout their campaigns.

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Can you explain the importance of data analytics in your role?

Data analytics is crucial for measuring campaign success and optimizing strategies. Discuss how you use data to identify trends, make informed decisions, and provide actionable insights to clients, ultimately enhancing their online marketing efforts.

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Describe a time you overcame a challenge with a client's campaign.

Share a specific example where you faced a challenge, detailing the situation, the actions you took, and the results. Focus on your problem-solving skills and how you maintained strong client relationships through such challenges.

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How do you prioritize tasks in a fast-paced environment?

Address your organizational skills and how you use tools or techniques to prioritize work effectively. Share examples of how you handle tight deadlines and multiple campaigns while still delivering quality results.

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What strategies do you use to optimize digital campaigns?

Discuss your approach to campaign optimization, including data analysis, A/B testing, and client feedback. Provide examples of successful adjustments you've made to enhance campaign performance and meet client objectives.

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How do you ensure effective communication across internal teams?

Emphasize your collaborative spirit and how you facilitate communication by leveraging tools and regular updates. Highlight instances where effective communication led to successful campaign outcomes.

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What do you enjoy most about digital sales planning?

Share your passion for creativity and strategy in digital sales planning. Discuss how helping clients achieve their goals through data-driven decisions motivates you and makes the role fulfilling.

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How do you stay updated on digital marketing trends?

Mention the resources you utilize, such as industry blogs, webinars, and networking events. Demonstrating a proactive interest in continuous learning shows your commitment to remaining at the forefront of the digital landscape.

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What does successful campaign performance look like to you?

Define successful campaign performance in terms of metrics such as ROI, engagement rates, and client satisfaction. Stress the importance of aligning campaign outcomes with client expectations to achieve mutual success.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
November 26, 2024

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