Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior Analyst, Digital Analytics, NBCU News Group image - Rise Careers
Job details

Senior Analyst, Digital Analytics, NBCU News Group

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on your platform of choice. NBCU News Group Digital features world-class brands including NBCNews.com, MSNBC.com, TODAY.com, CNBC.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We provide something for every news consumer with our comprehensive offerings that deliver the best in breaking news, segments from your favorite NBC News shows, live video coverage, original journalism, lifestyle features, commentary, and local updates.

Job Description

NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on your platform of choice. NBCU News Group Digital features world-class brands including NBCNews.com, MSNBC.com, TODAY.com, CNBC.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We provide something for every news consumer with our comprehensive offerings that deliver the best in breaking news, segments from your favorite NBC News shows, live video coverage, original journalism, lifestyle features, commentary, and local updates.

NBCU News Group is looking for a passionate, motivated candidate to join the Digital Analytics team.  The individual will be responsible for synthesizing user data to support journalistic and commerce priorities at CNBC and MSNBC.  The position will partner with teams across the organization, including Information Technology, Product Management, General Management, Marketing, Business Development and Edit to understand stakeholder needs, devise measurement plans, and unearth findings to improve our consumer offerings.  

    What you'll do:

    • Partner with Editorial teams to understand content performance and deliver recommendations to expand and engage with key audiences
    • Partner with Data Engineering teams to identify requisite data sources to enhance database, financial, and marketing operations
    • Partner with Finance to maintain and refine operational business models and forecasts
    • Work within large datasets or a data lake to pull data for advanced analysis across multiple datasets and inputs
    • Maintain, update, and distribute actionable dashboards or reports to ensure data governance and democratization 
    • Support data preparation for senior level executive presentations 
    • Leverage data visualization tools to curate reporting for cross-functional teams

    What we’ll offer:

    • Sweat it out -- Free onsite fitness center with state-of-the-art equipment and group classes
    • Eat up -- Gourmet cafeteria with daily specials, plus soup and salad bars
    • Extras -- Dry cleaning

    Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City. We’re a global company that values our employee’s individual experiences and wellbeing.

    We know that we’re smarter, more dynamic and better together. That’s why we offer benefits and perks to meet your unique needs. Read more about them on our careers site here. We invite you to seek the excitement, challenges and opportunities that make working at CNBC so rewarding.

    Qualifications

    What you'll bring:     

    • Minimum 2 years of experience working in a data-oriented role
    • BA/BS or MS degree in a quantitative area of study (Statistics, Mathematics, Economics, Finance, or Computer Science) or relevant work experience
    • Proficient in SQL and Excel (R or Python a plus)
    • Experience with Tableau, Looker, Domo or equivalent data visualization tools
    • Experience with web, mobile, search and/or social analytics tools (Omniture, Google Analytics, etc.) 
    • Experience working with large datasets
    • Knowledge of A/B and multivariate tools, as well as statistical models 
    • Demonstrates strong attention to detail, work ethic, sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
    • Strong interpersonal skills with the ability to motivate, collaborate and influence
    • Ability to deliver on multiple projects and meet tight deadlines
    • Self-driven, confident, resourceful, and resilient
    • Intellectual curiosity and interest in media industry 

    Additional Requirements:

    • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered 
    • Must have unrestricted work authorization to work in the United States 
    • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

    Additional Information

    As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

    If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

    NBCUniversal Glassdoor Company Review
    4.0 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
    NBCUniversal DE&I Review
    No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
    CEO of NBCUniversal
    NBCUniversal CEO photo
    Jeff Shell
    Approve of CEO

    Average salary estimate

    $100000 / YEARLY (est.)
    min
    max
    $80000K
    $120000K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Senior Analyst, Digital Analytics, NBCU News Group, NBCUniversal

    As a Senior Analyst in Digital Analytics at NBCU News Group, you'll be stepping into an exciting role where your analytical skills will directly impact storytelling across some of the most well-known news brands. From NBCNews.com to CNBC.com, your insights will help these platforms understand audience behaviors, enhancing how we engage with diverse news consumers. Your responsibilities will include collaborating closely with Editorial teams to provide data-backed recommendations that drive content performance. You’ll pair up with Data Engineering to ensure we're using the right data sources, facilitating richer analyses in our business operations. By working with Finance, you will help refine our operational forecasts, empowering our team to make informed decisions. Your expertise in handling large datasets will come into play as you generate actionable dashboards and reports, supporting both executive presentations and cross-functional team needs. Your work will ensure that data governance and accessibility are top of mind, promoting a culture where data plays a key role in storytelling. Being part of NBCU means you’ll enjoy a variety of perks like a free fitness center and gourmet cafeteria that fuel your creativity and support your well-being. If you are passionate about data and want to make a difference in the media landscape, this is the perfect opportunity for you!

    Frequently Asked Questions (FAQs) for Senior Analyst, Digital Analytics, NBCU News Group Role at NBCUniversal
    What are the main responsibilities of a Senior Analyst in Digital Analytics at NBCU News Group?

    The main responsibilities of a Senior Analyst in Digital Analytics at NBCU News Group include partnering with Editorial teams to enhance content performance, collaborating with Data Engineering to identify necessary data sources, and working with Finance to maintain accurate operational forecasts. This role also involves managing large datasets to pull data for detailed analyses, and creating dashboards and reports that reinforce data governance.

    Join Rise to see the full answer
    What qualifications do you need to apply for the Senior Analyst role at NBCU News Group?

    To apply for the Senior Analyst position at NBCU News Group, candidates should have a minimum of 2 years in a data-oriented role, preferably with a BA/BS or MS degree in a quantitative field like Statistics or Computer Science. Proficiency in SQL and Excel is crucial, along with experience in data visualization tools like Tableau or Domo.

    Join Rise to see the full answer
    How does the Senior Analyst role at NBCU News Group contribute to data-driven decision-making?

    The Senior Analyst role at NBCU News Group plays a vital part in data-driven decision-making by synthesizing user data to inform business strategies. The insights derived from data analyses help enhance content offerings, optimize marketing operations, and create impactful executive presentations, thus driving the organization's overall success.

    Join Rise to see the full answer
    What skills are essential for success as a Senior Analyst in Digital Analytics at NBCU News Group?

    Essential skills for success as a Senior Analyst at NBCU News Group include a strong attention to detail, excellent interpersonal abilities for collaboration, and proficiency with data tools and methodologies. Additionally, having an intellectual curiosity about media industry trends, along with self-drive and resilience, is crucial for thriving in this dynamic environment.

    Join Rise to see the full answer
    What is the work environment like for a Senior Analyst at NBCU News Group?

    The work environment for a Senior Analyst at NBCU News Group is hybrid, generally requiring office attendance at least three days a week. This setup encourages collaboration with teams across various departments and promotes a culture of inclusivity and support within NBCUniversal.

    Join Rise to see the full answer
    Common Interview Questions for Senior Analyst, Digital Analytics, NBCU News Group
    Can you explain your experience with data visualization tools as a Senior Analyst?

    Certainly! In your answer, highlight specific data visualization tools you've used, such as Tableau or Looker. Discuss how you've employed these tools to transform complex datasets into easily interpretable visual formats that support informed decision-making. Providing an example of a successful project can strengthen your response.

    Join Rise to see the full answer
    What strategies do you use for synthesizing user data effectively?

    I use a combination of statistical analysis and visual reporting to synthesize user data. I prioritize understanding the specific audience needs and business goals before delving into the data. By collaborating with cross-functional teams and employing tools like SQL and Excel, I ensure that the insights I derive are actionable and relevant.

    Join Rise to see the full answer
    How would you approach a situation where two different teams have conflicting data perspectives?

    In such a situation, I believe in fostering open communication. I would organize a meeting to understand the data each team is working with and explore the methodologies behind their analyses. By focusing on a collaborative approach, we can identify discrepancies and work towards a unified solution based on clear data interpretations.

    Join Rise to see the full answer
    Describe a project where you improved content performance through your analytics insights.

    In one project, I worked closely with the Editorial team to analyze user engagement metrics on our content. I used A/B testing to determine which headlines generated more clicks. After presenting my findings, we implemented the winning headlines and saw a significant increase in readership, showcasing the power of data-driven decisions.

    Join Rise to see the full answer
    What role does your data preparation play in executive presentations?

    Data preparation is crucial for ensuring that the data presented to executives is accurate, relevant, and easily digestible. I focus on distilling complex data into key insights and actionable recommendations, often utilizing visualizations that highlight trends and key performance indicators to facilitate strategic discussions.

    Join Rise to see the full answer
    How do you prioritize multiple data projects with tight deadlines?

    I prioritize by assessing the impact of each project and aligning my tasks with organizational goals. Leveraging project management tools helps me keep track of deadlines, while maintaining open communication with stakeholders ensures that we can adapt to changing priorities effectively.

    Join Rise to see the full answer
    What analytics tools have you found most effective for web and mobile data?

    I've found Google Analytics to be incredibly effective for web data as it provides in-depth insights into user behavior. For mobile data, tools like Mixpanel or Firebase Analytics offer granular tracking of user interactions, allowing for a comprehensive understanding of audience engagement across platforms.

    Join Rise to see the full answer
    How do you stay updated on trends in data analytics?

    I stay updated by following industry blogs, participating in webinars, and engaging in professional networks and forums. Additionally, I often enroll in online courses to enhance my skills and knowledge to stay at the forefront of data analytics innovations and best practices.

    Join Rise to see the full answer
    Can you walk us through a specific statistical model you've implemented?

    Absolutely! One key project involved implementing a regression analysis model to predict user engagement based on historical data patterns. By selecting relevant variables and rigorously testing the model, we were able to make informed projections about future content performance and adjust our strategies accordingly.

    Join Rise to see the full answer
    What interests you about working in analytics for the media industry?

    What excites me about working in analytics for the media industry is the direct impact it has on storytelling and shaping narratives. I am passionate about using data to enhance how audiences consume content, and I love being a part of a team that helps deliver engaging news that informs and empowers communities.

    Join Rise to see the full answer
    Similar Jobs
    Photo of the Rise User
    Posted yesterday
    Photo of the Rise User
    NBCUniversal Hybrid 1221 Avenue of The Americas, New York, NEW YORK
    Posted yesterday
    Photo of the Rise User
    Five9 Remote United States (Remote)
    Posted yesterday
    Photo of the Rise User
    Posted 7 days ago
    Photo of the Rise User
    Posted 8 days ago
    Photo of the Rise User
    GroupM Remote No location specified
    Posted 13 days ago
    Photo of the Rise User
    Funding Circle UK Remote No location specified
    Posted 13 days ago

    We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

    602 jobs
    MATCH
    Calculating your matching score...
    FUNDING
    DEPARTMENTS
    SENIORITY LEVEL REQUIREMENT
    TEAM SIZE
    EMPLOYMENT TYPE
    Full-time, hybrid
    DATE POSTED
    December 10, 2024

    Subscribe to Rise newsletter

    Risa star 🔮 Hi, I'm Risa! Your AI
    Career Copilot
    Want to see a list of jobs tailored to
    you, just ask me below!