Head of Performance Marketing
Let us give you a taste
Join us in revolutionizing the food industry in your city and become a part of one of the fastest-growing startups in 2024!
Your mission
As NeoTaste continues to expand into additional cities and markets, we need to scale our user acquisition and retention strategies in a sustainable and cost-effective way. We are seeking a data-driven and strategic Head of Performance Marketing to drive user acquisition, engagement as well as revenue growth through platforms like Facebook, Google, TikTok, and other emerging online and offline channels.
The Head of Performance Marketing will play a critical role in achieving the following Zu -wide objectives:
User growth & retention: Scaling our subscriber base through paid and organic marketing efforts.
Data-driven optimization: Improving attribution models, analytics, and automation for efficient spend allocation.
Increased efficiency: Lowering CAC while increasing member LTV.
Faster market penetration: Supporting NeoTaste’s launch into new cities with localized acquisition and retargeting strategies.
Localised user retargeting: Improving user engagement and retention in each city
Your profile
A significant amount of experience in performance marketing (7-10+ years): You’ve been focused on customer acquisition, paid media and growth marketing, and preferably you have a background in app and subscription-based businesses. Ideally, you have worked in high-growth startups, food-tech, or e-commerce companies.
Strategic & hands-on at the same time: You bring a proven track record in strategically scaling digital marketing campaigns with a strong focus on ROAS and CAC optimization and in both online and offline growth strategies.
Data-driven decision maker with strong analytical skills: You have expertise in Google Analytics, Adjust, attribution modeling, A/B testing, and marketing automation tools.
Prior leadership experience: You’ve managed a team of performance marketers as well as external agencies and other third party providers, and bring a demonstrated ability to guide, coach and motivate direct reports towards business objectives.
Cross-functional collaborator: You are used to working with stakeholders across the business from product and CRM but also brand and social teams.
Experimentation mindset: You like to rapidly test and iterate to find winning strategies. You are adaptable and naturally prioritize projects that are high-impact. You are proactive and always want to find new ways to scale efficiently.
A naturally curious and fast-paced go-getter: With a “learning never stops” mindset and your innovative and growth-oriented attitude, you strive to make performance marketing a success.
Why us?
Performance marketing is a key driver of our customer acquisition and revenue growth. As a strategic leader, you are going to build on top of the foundations and optimize our marketing spend and improve CAC (customer acquisition cost) and ROAS (return on ad spend).
True startup atmosphere & flat hierarchies - your ideas matter and are welcomed.
Inspiring work environment - learn something new every day!
Flexible & autonomous work - remote and in our office.
Top-notch technical equipment - you tell us what you need.
NeoTaste parties with all employees, free drinks, team dinners, rooftop after-works, and many more perks!
Sounds good?
Does this description fit you? Send us a short message explaining why you are the right person for the job! We are looking forward to your application.
About us
At NeoTaste we develop the platform for you to discover new restaurants in your city. As a user, you can enjoy special deals that are exclusive to us and allow you to discover the culinary diversity of the city.
On the other hand, we are also the partner for restaurants to win new customers who do not yet know their go-to food place. The restaurants can adjust their special deals individually to their capacity, which helps them increase their occupancy and thus their revenue.
We are looking for enthusiastic and motivated team players who are eager to build something great with us.
We're present in over 50 cities in the DACH region, the Netherlands & the UK and are expanding into Europe
More than 1.6 million users love our app
We're a team of more than 100 employees
In addition to our €6 Million funding in August 2023, we've also collected a €15 Million Series A extension in March 2024
Average salary estimate
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Join NeoTaste as the Head of Performance Marketing and be a part of our mission to revolutionize the food industry! Located in the vibrant city of Berlin, you will play a pivotal role in scaling our user acquisition and retention strategies as we expand into new markets. As a data-driven leader with 7-10+ years of experience in performance marketing, you will focus on user growth, retention, and revenue generation through platforms like Facebook, Google, and TikTok. Collaborating across teams, you will optimize marketing campaigns to improve user engagement and lower customer acquisition costs. Your strategic mindset will help guide our efforts in fast-market penetration and localized user targeting, allowing users to discover amazing restaurant deals in our expanding network. At NeoTaste, you’ll benefit from a dynamic startup atmosphere that encourages innovative ideas and offers flexible work arrangements. We provide top-notch technical equipment, team events, and a collaborative environment where your voice matters. If you’re a curious go-getter looking to make a difference in the food-tech landscape, we’d love to hear from you. Let’s work together to create a meaningful impact and foster culinary discovery for our users across Europe!
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