Director, Content Strategy & Social Creative

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Director, Content Strategy and Social Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing best-in-class social content on behalf of Visa’s marketing positioning and voice.

This individual will lead creative direction for all of Visa’s social platforms – with a special focus on always-on and reactive content -- developing concepts, content and extensions that align with brand and business objectives. This person should have passion and experience in:

• Generating innovative, social-first content and campaigns designed for always-on and reactive moments, particularly those across Sports, Music, and Travel.

• Concepting, directing, writing, and producing content alongside internal and external creative partners for both planned and reactive moments.

• Translating social insights and brand strategy into best-in-class social content and creative.

• Leading cross-functional teams to brainstorm, refine, and execute global social campaigns and content across priority platforms, including TikTok, Instagram, YouTube and X.

• Coaching, teaching, and developing members of the team – both direct reports and collaborators – to create social-first content that’s right sized to the moment, on-trend, and on-brand.

Essential Functions:

• Use social insights and best practices to create bespoke content designed to breakthrough on priority platforms, especially during always-on moments and reactive/real-time opportunities.

• Partner with Social Strategists to identify communities, conversations, and cultural moments (via social listening and analysis) at the intersection of on-trend and on-brand. Evaluate intersections for brand relevance and creative potential.

• Develop copy and creative in response to real-time trends and reactive opportunities.

• Partner with external agencies and internal stakeholders to develop best-in-class, social-native content, inspiring creative confidence and modeling collaboration, a bias to yes, and adaptability.

• Proactively plan, manage, and direct content capture opportunities and real-time social campaigns, inclusive of high-profile sponsorships, creator collaborations, and VIP talent.

• Translate platform-level best practices, algorithm shifts and competitive intelligence into strategic recommendations and creative territories.

• Set and model high creative standards, including brand voice and guidelines, leading through example and inspiring partnership and learning across cross-functional and regional teams.

• Mine, track and identify trends from the Visa community that can inform future strategies, franchises and campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Basic Qualifications:
• 8+ years of work experience with a Bachelor’s Degree

Preferred Qualifications:
• 10+ years experience in Creative Director or Social Marketing roles on the brand or agency side.
• Deep experience leading social content production, ranging from short-form to long-form content with a storytelling lens.
• Portfolio of social-first content or extensions, especially those across Sports, Music, and Travel, as part of always-on or reactive social moments.
• Deep understanding of the creative and production process, with proven ability to partner across key functions, including Brand, Strategy, Editorial, Production, Operations, Media, and Creators.
• Strong understanding of best-in-class campaigns and content by social platform.
• Content strategy, financial services or payments industry experience preferred.
• Extremely organized with keen attention to detail.
• Experience collaborating across complex global teams.
• Bias for action, not bureaucracy. Able to act nimbly while rallying cross-functional teams.
• Proven ability to drive results with a high degree of personal initiative and subject matter expertise in a fast-paced, dynamic environment with limited resources.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 162,000 to 211,000 per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.