Account Executive III, Digital Media Sales

The Account Executive III in Digital Media Sales at our Peoria office is tasked with generating advertising revenue through established relationships and cold-calling prospects. The role involves preparing sales presentations, maintaining accounts, and collaborating with clients to create effective advertising strategies for different media.

To excel as an Account Executive III in Digital Media Sales, you'll need a Bachelor’s degree in fields like Marketing or Advertising, one year of sales experience—ideally within media—and excellent communication skills. Proficiency with office equipment and an understanding of long-range objectives will also be crucial for success.

New hires for the Account Executive III in Digital Media Sales will typically undergo a comprehensive training program that focuses on our sales strategies, product offerings, and client relationship management. You’ll receive hands-on mentoring from experienced team members, equipping you with the knowledge to thrive in this role.

The Account Executive III in Digital Media Sales will promote various types of advertising, including television advertising, digital media placements, and other promotional opportunities tailored to clients' specific needs. This variety allows for customized solutions that benefit the client's marketing strategies.

During your interview for the Account Executive III in Digital Media Sales, highlight examples from your previous roles where you successfully met or exceeded sales goals, managed client relationships, and tailored solutions. Concrete metrics can significantly strengthen your presentation.

Prioritizing sales activities effectively involves analyzing current revenue streams, focusing on high-potential leads, and setting clear goals. Discuss your approach to time management and how you assess each client's needs to align with your overall sales strategy.

When answering, pinpoint a specific example that showcases your preparation, understanding of the client's needs, and how you addressed their pain points. Emphasize the techniques you utilized that led to closing the deal.

Identifying potential challenges, like competition or client budget constraints, shows awareness of the market. Discuss strategies you would implement to overcome these obstacles, tapping into your previous experiences or innovative ideas.

Share that you actively follow industry news, attend webinars, and engage in professional networks to stay updated about trends and shifts in advertising and media. This demonstrates your commitment to being at the forefront of change.

Discuss your approach to relationship-building: active listening, regular follow-ups, personalizing interactions, and delivering consistent value to clients. Provide scenarios where these techniques have helped you establish strong partnerships.

Explain that successful handling of objections requires patience, understanding, and empathy. Share your strategy by providing a thorough response that acknowledges their concerns while gently steering them towards the benefits of your offerings.

Effective sales presentations are tailored to the client's needs. Discuss how you research the client's background, prepare engaging content, and rehearse to deliver a confident presentation. Emphasize your adaptability based on client feedback.

Success can be measured through various metrics—revenue growth, number of new accounts acquired, and client retention rates. Discuss how you set personal targets and track your progress against overarching sales goals.

Teamwork is crucial, especially in media sales. Emphasize how you collaborate with marketing teams, product departments, and account management to deliver the best solutions to clients, reinforcing that collective success enhances individual achievements.

This is an opportunity to express genuine interest in the company's culture, vision, and product offerings. Share what excites you about joining the team and how your values align with those of the company.