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Account Manager, K12

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

We are looking for an enthusiastic and driven Account Manager, committed to providing exceptional customer support to join our Sales organization. The Account Manager will be responsible for driving client retention and growing the revenue footprint within a portfolio of K-12 customers. This position requires a unique and talented individual who excels in multiple business disciplines. You will divide your time between developing relationships, clearly communicating our impact and value to the clients on a monthly and quarterly basis, and identifying upsell opportunities within those key customer accounts. This position will work closely with the Customer Success and Account Executive teams to ensure our customers are well-supported.

 

What You Will Do:

  • Manage a full account portfolio and relationships with customers to increase revenue, drive long-term adoption and foster client health
  • Cultivate a trusted advisor relationship with stakeholders and executive sponsors
  • Maintain the overall health of accounts to ensure that account success increases
  • Collaborate with Customer Success Managers and Sales Engineers to ensure the team has everything they need to implement successfully and identify opportunities to cross-sell
  • Identify upsell opportunities 
  • Manage Client Relationships
  • Negotiate Contracts 
  • Uncover client needs
  • Present product demonstrations
  • Support customers and solve problems for specific and individualized use cases
  • Strong understanding of the platform and product suite
  • Serve as the voice of the customer to drive improvement and provide a customer feedback loop to product and data teams
  • Meet personal quarterly and annual dollar retention and expansion goals

During the 1st Month:

  • Attend onboarding sessions to better understand our internal processes and learn about the company
  • Learn the Niche product offerings inside and out, and begin to feel comfortable performing demos of the product(s) to any audience
  • Spend time with our Business Operations and Analytics team to learn about our digital marketing campaigns and offerings
  • Shadow Account Managers and Customer Success Managers in various segments to observe best practices related to communicating the Niche product offerings and how to best position the products based on the customer needs/goals.

Within 3 Months:

  • Conduct Onboarding, Check-In, and Renewal virtual sales calls, pitching the Niche digital advertising products to K-12 schools in order to continue to demonstrate Niche’s ROI
  • High precision for pipeline management
  • Understand Niche’s monthly advertising reports sent to clients. Help to analyze the reports and aid clients in understanding the value of the partnership and upsell. 
  • Build a partnership with the Customer Success Managers team to gain awareness around client expectations and goals for the partnership
  • Attend various digital advertising and product training to further knowledge of Niche products
  • Dedicated time for both self and company-led learning with the goal of becoming the SME to the schools within the segment

Within 6 Months:

  • Lean into your assigned school segment and learn current marketing strategies with the goal of becoming an industry SME
  • Provide exceptional support and consultation via phone, email, and in-person leading to advertiser retention, revenue retention, and upsell
  • Consistently achieve monthly revenue targets by achieving net retention, logo retention, and upsell goals
  • Create regular reporting and communication cadence completely owning your client relationships

Within 12 Months:

  • Become the SME on all things related to digital advertising within your assigned school segment and K12. 
  • Listen to customer feedback and recommend innovative solutions to the management team related to possible improvements to product, pricing, packages, etc., to better serve your assigned school segment
  • Maintain accurate internal and external reporting
  • Achieve the YTD upsell and renewal goals

 

What We Are Looking For

  • Bachelor's degree in a business or education-related field
  • Minimum of 3 years of relevant experience, including sales and marketing in a SaaS environment 
  • Excellent presentation and communication skills
  • Salesforce Experience
  • Ability to thrive and quickly adapt to a fast-paced, team-oriented environment
  • Someone fearless and persistent. Motivated by the challenge of building relationships with a variety of stakeholders and growing your book of business
  • Experience selling in Education or Digital Media is a plus
  • Experience with consultative selling is a plus

Compensation 

Our national target base salary is $65,000 with OTE of $110,000, plus participation in our Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

  • Phone Screen with Talent Acquisition Partner - 30 Minutes

  • Video Interview with Hiring Manager - 30 Minutes

  • Team Member Interview - 45 Minutes

  • Leadership Interview - 45 Minutes

Why Niche?

  • We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
  • Full time, salaried position with competitive compensation in a fast-growing company
  • Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
  • Flexible Paid Time Off Policy
  • Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
  • Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
  • Meaningful 401(k) with employer match
  • Your ideas and work will make an immediate impact on our company and millions of users
  • You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Average salary estimate

$87500 / YEARLY (est.)
min
max
$65000K
$110000K

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What You Should Know About Account Manager, K12, Niche

At Niche, we are on the lookout for a vibrant and dedicated Account Manager for K12 to join our dynamic team! As a leader in school search, our mission is to make navigating the education ecosystem transparent and effortless. In this remote role, you'll be at the forefront of client relationships, guiding K12 schools in maximizing their potential with our exceptional products. As an Account Manager, you will engage with a diverse portfolio of clients, driving retention and expansion of our services. Your days will be filled with meaningful conversations as you cultivate trusted relationships with stakeholders and executive sponsors to highlight how Niche adds value to their operations. You'll collaborate closely with Customer Success Managers and Account Executives, ensuring our clients are thrilled with their experiences and uncovering new opportunities for upselling our innovative digital advertising solutions. Through insightful reporting and active engagement, your contributions will shape the future of how schools connect with prospective students. If you're passionate about education, tech-savvy, and ready to make a lasting impact, Niche offers a supportive environment where your ideas matter, and your professional growth is a top priority. Join us in helping millions of families find the right educational paths while enjoying the flexibility of a remote work culture that promotes collaboration and celebrates achievements. Come be a part of our mission at Niche!

Frequently Asked Questions (FAQs) for Account Manager, K12 Role at Niche
What are the main responsibilities of an Account Manager at Niche?

As an Account Manager at Niche, your primary responsibilities include managing a portfolio of K12 school accounts, driving client retention, and identifying upsell opportunities within these key accounts. You'll engage with stakeholders, support customers through problem-solving, and collaborate closely with Customer Success Managers to ensure our clients receive exceptional service.

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What qualifications are required for the Account Manager position at Niche?

To qualify for the Account Manager position at Niche, candidates should have a bachelor's degree in a business or education-related field, along with a minimum of 3 years of experience in sales and marketing within a SaaS environment. Experience in the education sector or digital media, as well as consultative selling, are considered pluses.

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How does the Account Manager at Niche support customer success?

The Account Manager at Niche plays a crucial role in supporting customer success by maintaining strong relationships, tracking account health, and ensuring clients understand the value of Niche’s products. You’ll conduct check-ins, analyze performance reports, and provide tailored solutions to meet specific client needs.

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What can I expect during the first month as an Account Manager at Niche?

In your first month as an Account Manager at Niche, you can expect comprehensive onboarding that will immerse you in our products and processes. You’ll attend sessions to learn the ins and outs of Niche offerings, shadow experienced Account Managers and Customer Success Managers, and begin building the foundation for successful client interactions.

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What are the growth opportunities associated with the Account Manager role at Niche?

The Account Manager role at Niche presents numerous growth opportunities. As you build expertise and develop relationships within your assigned K12 segment, you can advance by becoming the subject matter expert in digital advertising and bringing innovative ideas to enhance our offerings. Your contributions directly impact client success and company growth.

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Common Interview Questions for Account Manager, K12
Can you discuss your experience managing client accounts?

When answering this question, highlight specific examples of how you managed relationships, fostered client success, and achieved upsell opportunities. Use metrics and accomplishments to demonstrate the impact of your efforts.

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How do you handle difficult client situations?

Describe your approach to conflict resolution, emphasizing active listening, empathy, and problem-solving skills. Provide an example of a challenging situation and how you turned it into a positive outcome.

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What strategies do you use to identify upsell opportunities?

Share how you analyze customer needs and usage patterns. Discuss techniques for discovering additional needs during client interactions, and give an example of a successful upsell you’ve achieved.

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How do you keep track of client health and success metrics?

Elaborate on your familiarity with CRM tools like Salesforce and your process for monitoring key performance indicators. Mention the importance of regular check-ins and feedback loops for maintaining client satisfaction.

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What motivates you in a fast-paced sales environment?

Reflect on your passion for building relationships and achieving targets. Discuss your ability to adapt quickly to changes and the excitement of contributing positively to your team’s success.

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How do you prepare for client presentations and product demos?

Talk about your preparation process, emphasizing research about the client, tailoring the presentation to their needs, and practicing to ensure confidence during the demo. Include a successful presentation you delivered.

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Describe a successful customer retention strategy you implemented.

Provide concrete examples of strategies you've employed to retain customers, such as regular communication, personalized service, or proactive problem-solving. Use data to support your success story.

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What role does collaboration play in your approach as an Account Manager?

Discuss your experience working cross-functionally with teams like Customer Success and Sales, highlighting how collaboration enhances client support and service delivery. Provide an example of a successful collaborative initiative.

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Why do you want to work as an Account Manager at Niche?

Articulate your passion for education and the importance of making school planning accessible. Describe how Niche’s values align with your goals and how you see yourself contributing to the company's mission.

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How do you stay updated with industry trends relevant to K12 education?

Mention your strategies for continuous learning, such as following industry publications, attending webinars or workshops, and networking with other professionals. Explain how staying informed helps you serve your clients better.

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Full-time, remote
DATE POSTED
April 7, 2025

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