SEO Copywriter

As an SEO Copywriter at Flex, you will engage in content creation, research and write engaging blog posts that align with our SEO strategies and highlight our value propositions. You'll collaborate with the compliance team to ensure all content adheres to necessary guidelines, partner with the design team to enhance your blogs with relevant visuals, manage content uploads in our CMS (Webflow), conduct quality assurance checks, and report on content performance metrics. Your creative writing will serve as a cornerstone for driving organic growth and increasing brand awareness.

To be considered for the SEO Copywriter role at Flex, you should have at least 2 years of experience in SEO writing or content marketing, ideally in a B2B or financial services context. A bachelor's degree in English, Journalism, Communications, or a related field is essential, along with a solid understanding of SEO principles and proficiency in SEO tools such as SEMrush or Ahrefs. Excellent editing skills, attention to detail, and the ability to meet deadlines independently are key attributes we seek.

At Flex, we foster a remote-first culture where connection and teamwork thrive through collaboration. As an SEO Copywriter, you'll be part of a dynamic content team that values creativity and innovation. We emphasize open communication and support, ensuring that everyone has the opportunity to contribute ideas and take initiative. Our culture also emphasizes work-life balance and provides opportunities for personal growth within an exciting fintech startup environment.

Performance measurement of the content created by our SEO Copywriter involves light reporting on blog metrics such as traffic performance, engagement rates, and overall effectiveness in driving organic search results. You'll actively use analytics tools like Google Analytics to assess how well your work resonates with our audience and identify potential optimization opportunities. This iterative process allows for constant feedback and improvements to our content strategy, ensuring we are effectively meeting our business goals.

Yes! At Flex, we are a fully remote company, and the SEO Copywriter role can be performed from anywhere. This flexibility allows you to craft compelling content while enjoying the work-life balance that remote work can provide. Our team values connection, so we also organize semi-annual offsites to foster relationships and collaboration among team members across various locations.

When answering this question, detail your background in SEO writing, including specific projects where you've successfully optimized content. Mention tools you’ve used, such as Google Analytics, SEMrush, or Ahrefs, to showcase your ability to analyze and improve content keyword performance.

Focus on explaining your process of understanding your target audience. Mention researching industry trends, addressing the pain points of business owners, and tailoring your messaging to resonate with their needs and goals. Highlight the importance of storytelling in your writing to captivate your audience.

Discuss your methodical approach to SEO optimization, including conducting keyword research, using on-page SEO tactics like meta tags and headlines, ensuring appropriate internal linking, and optimizing images. Emphasize your knowledge of maintaining content quality while integrating keywords effectively.

Describe your collaborative mindset, emphasizing openness to feedback and willingness to make necessary adjustments to ensure compliance. Mention how this process can enhance the overall quality of the content while meeting necessary guidelines.

Explain how you utilize analytics to gauge content performance, identifying which pieces perform well and which might need optimization. Emphasize that analytics inform your strategy for creating future content that meets user needs and drives traffic.

Be prepared with a specific example that highlights your skills in managing a content project. Discuss the objectives, your role, the process you followed, and the outcomes. Use metrics to substantiate the success of the project.

Talk about your approach to maintaining brand consistency while ensuring your content is creative and engaging. Describe how you integrate the brand voice into your writing without compromising the quality or originality of the content.

Reflect on specific challenges such as staying updated with SEO practices or managing tight deadlines. Discuss actionable steps you took to address these challenges, demonstrating your problem-solving skills and adaptability in a fast-paced environment.

Explain your strategy for breaking down complex information into easily digestible content. Highlight your research methods and the importance of providing clear examples and relatable analogies that will resonate with the reader.

Mention tools that you find indispensable like SEO research tools (SEMrush, Ahrefs), writing and editing tools (Grammarly, Hemingway), and analytics platforms (Google Analytics). Describe how these tools facilitate your writing process and enhance your content's effectiveness.