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Manager, Customer Success

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.


Are you fascinated by the world of advertising and want to be a part of a team that helps companies make informed decisions about their marketing strategies? Look no further than Nielsen! 


As a leader within  the Nielsen Marketing Mix team, you'll have the opportunity to analyze and measure the effectiveness of different advertising channels and tactics, informing critical decisions that impact the success of global industries that spend over $600B on advertising. With your help, we can translate this into $60B+ in value. Join a team that values curiosity, collaboration, and forward-thinking, and work directly with clients as a consultant and expert problem solver. Make a difference and become the trusted voice of Nielsen.



Job Overview

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases?  At Nielsen, you can help advertisers understand the answers to these crucial business questions and help guide leading advertiser’s strategies. Globally ~$600B is spent on advertising, our team's mission is to measure & improve the efficiency of every single dollar of our client’s ad budget through our leading market research solutions.


As a member of Nielsen’s Marketing Mix practice, you will work with leading advertisers, media agencies and media owners to help assess the effectiveness of their marketing in driving sales and in optimizing their marketing budget for the future. You will become an expert in our  industry-leading Marketing Mix solution.


You will work in projects globally and be an expert in our solution's delivery process end to end:  organizing and reviewing big sets of data for further analyses, interacting with different teams during statistical modeling and translating model results into stories and actionable insights for clients. 


This person will also be responsible for taking modeled results and other data points and building out consultative narratives for clients, helping to bring the model results to life in a meaningful and impactful way for our clients' businesses.


Responsibilities
  • Establish enduring client relationships with senior decision-makers at clients by demonstrating on-going value by driving client outcomes.
  • Lead clients and expand our scope of influence to a wider range of products and with greater depth of involvement
  • Providing support to higher management by executing the business strategy and tactics to meet financial target, by building and maintaining ongoing relationships with key persons within client organization
  • Development and analysis of marketing mix modeling, and other solutions, typically multiple studies at the same time.
  • Design the analytical flow in all projects, in order to guarantee a fluid storyline, validating hypothesis and delivering actionable answers to the client business questions
  • Management of own projects and execution guaranteeing quality in terms of deliverables and timeline compliance.
  • Lead and influence analysts, continuously develop the team’s expertise in business analytics, enhance each team members’ skill set and address developmental opportunities and assign the appropriate resources to the right tasks in order to achieve desired results.
  • Ensure pro-active insights and action-oriented solutions are delivered to the team by being an expert with an ability to explain the methodology behind key analytics to clients
  • Deliver insights and recommendations on industry-leading Marketing Mix analytics to senior leaders
  • Provide marketing effectiveness subject matter expertise to both the client and the internal team
  • Design analytic studies that meet advertisers’ research objectives
  • Ability to succeed as both an individual contributor and as a member of a larger team


Qualifications
  • Bachelor’s degree in Business, Marketing & Advertising, Statistics, Economics, Engineering, or related field
  • Relevant experience of 4 - 7 years
  • Experience in position within Consumer Packaged Goods, Market Research, Media Agency or Digital Publishing a plus
  • Excellent MS Excel and PowerPoint skills
  • Consultative story-telling ability to turn data into insights and package for a C-level audience to maximize impact
  • Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
  • Strong communication and presentation skills
  • Critical Thinking, Analytical Skills and Problem Solving


Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.


A reasonable estimate of salary range for a new employee to be offered this role would be between $30,000 - $100,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.


Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.


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Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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What You Should Know About Manager, Customer Success, Nielsen

At Nielsen, we're on an exciting journey to revolutionize the media landscape, and we want you to join us as a Manager of Customer Success! In this pivotal role, you'll work closely with our dynamic Marketing Mix team to deliver powerful insights that help our clients make informed advertising decisions. Imagine being at the forefront of a $600B advertising industry and utilizing your analytical skills to measure the effectiveness of various marketing strategies! Here at Nielsen, we believe that collaboration and curiosity fuel innovation. You will engage with clients directly, establishing long-lasting relationships as you guide them through complex data analytics to deliver actionable insights. You’ll be responsible for managing multiple projects, and your ability to tell compelling stories with data will translate model results into meaningful narratives for senior decision-makers in advertising. We're looking for someone who thrives in a fast-paced environment and is passionate about contributing to a better media future for all. Together, we will work to optimize advertising budgets and ultimately help our clients succeed. Join us and be part of a team that champions your growth while you help reshape the way businesses engage with their audiences. Nielsen is dedicated to fostering a diverse and inclusive workplace, where everyone’s voice is valued and heard. If this sounds like the perfect fit for you, let’s power the future together!

Frequently Asked Questions (FAQs) for Manager, Customer Success Role at Nielsen
What are the responsibilities of a Manager, Customer Success at Nielsen?

As a Manager of Customer Success at Nielsen, your primary responsibilities will include building enduring relationships with senior clients to drive outcomes, managing multiple marketing mix modeling studies, and developing actionable analytics that answer critical business questions. You will lead projects from conception to execution, ensuring high-quality deliverables, while collaborating with analysts to enhance their skills and capabilities.

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What qualifications do I need to become a Manager, Customer Success at Nielsen?

To qualify for the Manager, Customer Success position at Nielsen, candidates should possess a Bachelor's degree in Business, Marketing, Statistics, or a related field combined with 4-7 years of relevant experience. Strong analytical skills, excellent MS Excel and PowerPoint proficiency, and the ability to communicate complex data insights effectively are also vital for success in this role.

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How does Nielsen support the development of its Manager, Customer Success employees?

Nielsen is committed to your growth, offering a robust suite of training programs and resources designed to enhance your skills as a Manager, Customer Success. You will have access to mentorship opportunities, practical experience in global projects, and industry-leading training to become an expert in marketing analytics.

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What is the salary range for the Manager, Customer Success role at Nielsen?

The salary range for a new Manager, Customer Success at Nielsen can vary between $30,000 - $100,000, adjusted for geographic location and individual qualifications. The final compensation package can include various benefits aimed at rewarding your contributions effectively.

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Which skills are essential for a Manager, Customer Success at Nielsen?

Key skills essential for the Manager, Customer Success role at Nielsen include strong analytical thinking, excellent communication abilities, consultative storytelling, project management capabilities, and proficiency in Microsoft Excel and PowerPoint. These skills will enable you to build strong client relationships and deliver impactful insights.

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Common Interview Questions for Manager, Customer Success
Can you explain a marketing mix model you have worked on?

When asked about a marketing mix model, highlight a specific project you led, outlining the objectives, your analytical approach, the types of data used, and the insights derived. Demonstrating your process in solving marketing effectiveness questions will showcase your expertise.

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How do you handle tight deadlines while managing multiple projects?

Describe your project management strategy by discussing tools you use, prioritization skills, and the importance of maintaining clear communication with teams and clients. Emphasize your ability to stay organized while ensuring quality outcomes are delivered on time.

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What steps do you take to build strong client relationships?

Emphasize the importance of understanding client needs, actively listening, providing regular updates, and delivering consistent value. Share examples of how you've engaged clients and the results of those relationships.

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How do you ensure the quality of your deliverables?

Discuss the processes you follow for quality assurance, which could include peer reviews, structured workflows, and continuous feedback from clients. Mention the importance of diligence and attention to detail in your work.

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Can you provide an example of a challenging problem you solved?

Share a specific scenario where you encountered a significant challenge in a project, detailing how you analyzed the issue, explored solutions, and successfully implemented an answer. This will highlight your problem-solving skills.

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What metrics do you consider essential for measuring advertising effectiveness?

Discuss key performance indicators such as return on investment (ROI), customer reach, and engagement levels. Sharing how you apply these metrics in your previous experience will further demonstrate your knowledge.

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How do you keep current with industry trends and developments?

Talk about the resources you utilize, such as industry reports, webinars, and networking groups, to stay informed about advertising and marketing trends. This shows you are proactive and invested in your professional growth.

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What is your approach to presenting data-driven insights to clients?

Emphasize the importance of storytelling when presenting data. Discuss how you tailor your presentations to meet the audience's level of understanding while highlighting the actionable insights derived from the data.

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In your opinion, what’s the most important quality for a successful Manager, Customer Success?

Discuss qualities such as adaptability, communication skills, and the ability to foster collaboration. Share a personal example demonstrating how these traits contributed to your success in previous roles.

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What role does teamwork play in your success as a Manager, Customer Success?

Talk about how collaboration enhances project outcomes and drives innovation. Highlight experiences where effective teamwork led to achieving client goals, reinforcing the value of a united approach.

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DATE POSTED
December 6, 2024

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