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Account Director -Media (New Business Development/Agencies)

Company Description

R24_13664

Must be in US at time of application to be considered for this role.

Job Description

About this Job

This is an exciting opportunity to play a key role in expanding NielsenIQ’s (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement. We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business.  We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.  

Responsibilities

  • Responsible for prospecting, networking, and developing new business opportunities with media agencies. 

  • Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges. 

  • Communicate effectively with clients both written and orally and provide excellent customer support. 

  • Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy. 

  • Negotiate annual or multi-year contracts and ensure maximum renewal rate. 

  • Develop insightful presentations and educate clients on current NIQ capabilities and resources. 

  • Achieving sales quota consistent with NIQ margin goals and delivery expectations.  

  • Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.  

 

Qualifications

  • Minimum 8 years of business development experience either selling to or working in a media agency.  

  • Strong understanding of audience data, measurement solutions and media buying processes within media agencies.  

  • Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients. 

  • Exceptional relationship-building, negotiation, and communication skills. 

  • Experienced in scoping and developing proposals and negotiation strategies. 

  • Analytical mindset with the ability to translate data into actionable insights. 

  • Excellent sales pipeline management skills with a track record of predictability and consistency. 

  • Ability to work independently and collaboratively in a fast-paced, dynamic environment. 

  • Proficient in Microsoft Office software. 

  • BA with a concentration in Communications, Marketing or Media a plus. 

US Benefits: 

  • Comprehensive healthcare plan (medical, Rx, dental and vision) 

  • Flexible spending accounts and Health Savings Accounts (including company contributions) 

  • Life and AD&D insurance 

  • 401(k) retirement plan including company matching contributions 

  • Disability insurance 

  • Tuition Reimbursement 

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $94,000.00 - $135,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$114500 / YEARLY (est.)
min
max
$94000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Director -Media (New Business Development/Agencies), NielsenIQ

Are you ready to take your career to the next level as an Account Director - Media with NielsenIQ (NIQ)? This role, located in the vibrant city of New York, NY, is an exceptional opportunity to carve out a niche in the expanding media agency landscape. In this engaging position, you'll be responsible for driving new business development by nurturing relationships with media agencies, crafting effective sales strategies, and unlocking the full potential of NIQ's audience data and media measurement solutions. By leveraging your vast experience in digital and data sales, you'll engage with clients on a deeper level and deliver tailored solutions that meet their unique needs. Success in this role requires a self-motivated and innovative mindset, as you'll be hunting for fresh opportunities while collaborating closely with a talented team. You’ll not only optimize client investments but also ensure they fully utilize NIQ's comprehensive data resources to enhance their audience targeting and campaign effectiveness. If you have at least 8 years of experience in business development within media agencies, and a knack for relationship-building and negotiation, this is your chance to thrive in a fast-paced environment. Plus, with competitive compensation and great benefits like a flexible working environment, comprehensive healthcare, and career development support, this role is designed to help you excel while making a real impact in the industry. Ready for an exciting journey with NIQ? Let’s make great things happen together!

Frequently Asked Questions (FAQs) for Account Director -Media (New Business Development/Agencies) Role at NielsenIQ
What does an Account Director - Media do at NielsenIQ?

As an Account Director - Media at NielsenIQ, you will be instrumental in developing and executing strategic sales plans specifically tailored for media agencies. Your role will encompass prospecting new business opportunities, understanding clients' needs, and employing NIQ's audience data and measurement solutions to enhance their marketing strategies.

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What qualifications do I need to apply for the Account Director - Media position at NielsenIQ?

To succeed as an Account Director - Media with NielsenIQ, you'll need a minimum of 8 years of business development experience, ideally within media agencies. Strong knowledge of audience data and media buying processes is essential, along with exceptional communication, relationship-building, and negotiation skills.

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Is there a significant growth opportunity for the Account Director - Media role at NielsenIQ?

Yes! The Account Director - Media position at NielsenIQ presents remarkable growth opportunities as you directly contribute to expanding the company's presence in the media agency sector. With the right strategy, there are endless possibilities to develop client relationships and increase revenue, positioning you for further advancement within the company.

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What kind of support does NielsenIQ offer for its Account Directors?

NielsenIQ is committed to supporting its Account Directors through a variety of professional development resources, including tuition reimbursement, opportunities for learning, and a collaborative work environment that fosters creativity and growth. Additionally, you will work alongside dedicated teams to ensure client satisfaction and success.

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What are the performance expectations for an Account Director - Media at NielsenIQ?

As an Account Director - Media at NielsenIQ, you will be expected to achieve specific sales quotas and maintain a robust pipeline of sales opportunities. Your performance will be measured based on your ability to generate new business, renew contracts, and enhance client satisfaction through exceptional service.

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What benefits does NielsenIQ provide to its employees?

NielsenIQ provides a comprehensive benefits package that includes healthcare plans, flexible spending and health savings accounts, a 401(k) retirement plan with matching contributions, life insurance, disability coverage, and generous paid leave options, allowing you to balance work and personal life effectively.

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What is the company culture like at NielsenIQ for an Account Director - Media?

The company culture at NielsenIQ is dynamic and inclusive, emphasizing collaboration and innovation. As an Account Director - Media, you'll find an environment that encourages out-of-the-box thinking and rewards your contributions to the company's mission while promoting diversity, equity, and inclusion.

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Common Interview Questions for Account Director -Media (New Business Development/Agencies)
How do you approach developing a new business strategy as an Account Director - Media?

When developing a new business strategy, I start by researching the media landscape and identifying key players and trends. Collaborating with cross-functional teams to understand NIQ's full capabilities allows me to tailor solutions to meet clients' needs effectively.

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What steps do you take to build long-term client relationships?

Building long-term client relationships is all about establishing trust and delivering consistent value. I prioritize open communication, actively seek feedback, and ensure that our solutions continuously align with clients' evolving needs.

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Can you explain how you handle objections during sales negotiations?

When facing objections during negotiations, I listen attentively to understand the client's concerns, which allows me to address them thoughtfully. I use this opportunity to reinforce the benefits of NIQ's solutions and present tailored alternatives that meet their requirements.

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Describe a successful campaign that you've managed in a previous role.

In my previous role, I led a campaign that utilized audience segmentation data to enhance targeting accuracy for a major client's ad spend. By presenting detailed analytics, we successfully increased their campaign ROI by 35%, which significantly strengthened our relationship with them.

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How do you keep up with the latest trends in the media industry?

I stay updated with the latest trends by reading industry publications, attending webinars and conferences, and actively engaging in professional networks. This continuous learning helps me provide informed insights to my clients about how to leverage emerging opportunities.

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What analytical tools are you familiar with in audience measurement?

I have hands-on experience with various analytical tools like Nielsen's audience measurement products, Google Analytics, and other digital marketing platforms. These tools have equipped me to translate data into actionable insights effectively.

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How do you prioritize your sales pipeline management?

Prioritizing the sales pipeline involves assessing lead quality and potential revenue. I categorize leads based on urgency and fit, focusing my efforts on those that align closely with NIQ's growth objectives while ensuring consistent follow-up.

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What role does teamwork play in your approach as an Account Director - Media?

Teamwork is vital as an Account Director - Media. I believe in collaborating with Customer Success and Product teams to align our efforts, ensuring that we deliver the best solutions to clients and maximize their satisfaction and retention.

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How do you measure your success in a sales role?

I measure my success through both quantitative and qualitative metrics, such as meeting or exceeding sales targets, client feedback, relationship longevity, and overall contributions to the company's growth strategy.

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What motivates you to excel as an Account Director - Media?

My motivation stems from the thrill of closing deals and seeing the tangible impact of our services on clients' success. Helping agencies optimize their campaigns and achieve their goals drives my passion for going above and beyond in my role.

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DATE POSTED
November 28, 2024

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