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Senior Director, Small Client Development

Company Description

R25_0006566

*US role, must be in US at time of application to be considered.

Job Description

About this job 

Does the idea of working for an established company with a start-up culture excite you? Is being on a diverse team with a focus on work life balance important to you? Are you a self-starter eager to make a name for yourself in a fast-growing company that rewards good ideas? If you answer yes to these questions, NielsenIQ may be the company for you. 

As the Sr. Director, Client Development, you are accountable for commercial renewal and expansion of our most developed Emerging Clients. Key activities include account planning and sales strategy, unlocking new revenue streams, and building the talent and culture of account development associates. 

Responsibilities

  • Leading commercial strategy and sales of NielsenIQ’s solutions as part of client contract renewals or RFPs 

  • Developing commercial elements of a joint business plan 

  • Developing NIQ account plan & sales strategy for established clients 

  • Achieving sales and strategic objectives 

  • Developing strategies to win based on client segmentation and product market fit 

  • Building meaningful client relationships with client stakeholders and teams 

  • Representing the voice of the customer to internal product development, product marketing, communications, and delivery teams 

  • Leading a team of Senior Sales leaders, and account development associates 

  • With a high degree of urgency, uncover and disseminate retailer, manufacturer, and competitive intelligence 

  • Representing NielsenIQ externally, in thought leadership, as part of industry conferences, and/or with the media 

  • Working collaboratively with other product sales leads & cross-functional partner stakeholders, cross-selling and upselling, selling in of the service model, developing renewal strategy, and leading renewal / RFP process to a successful outcome. 

Qualifications

  • 12+ years’ experience in a relevant industry (CPG, consulting, sales) 

  • Relevant experience with research techniques & solutions in the related industries of Consumer-Packaged Goods, Consulting, Information, Sales, Analytics or similar 

  • Effective in senior level communications, influencing & negotiation 

  • Mission-driven and passionate about serving a purpose 

  • Excellent awareness of market conditions and client business environment 

  • Prior sales experience referred 

  • Demonstrated record of creating and growing sales revenue year over year - Excellent sales pipeline management skills with a track record of predictability and consistency 

  • Sales team leadership 

  • Proficient in Microsoft Office software and Dynamics/Salesforce 

  • Familiarity with NielsenIQ tools, applications, and platforms a plus 

 

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $126,500.00 - $187,500.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$157000 / YEARLY (est.)
min
max
$126500K
$187500K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Director, Small Client Development, NielsenIQ

At NielsenIQ, we are looking for a dynamic Senior Director for Small Client Development to join our talented team and drive strategic growth in our Emerging Clients sector. This remote position, based in Chicago, IL, presents an incredible opportunity for someone who thrives in a fast-paced environment with a start-up culture yet is proud to work for a well-established company. In this role, you'll be responsible for account planning and sales strategy, leading commercial renewal efforts, and unveiling new revenue streams. Your task is to cultivate strong relationships with our clients and ensure that their voices are genuinely represented within our internal teams. You will shape the direction of our client development associates, inspiring them to excel and develop their skills in this evolving marketplace. Your leadership will involve strategic account management, negotiating client contracts, and pioneering innovative approaches to meet sales objectives. Successful candidates will possess over 12 years experiencing in sectors like CPG and consulting, alongside impressive sales record capabilities. If you are self-motivated, passionate about marketing insights, and eager to make an impact, we want you on our team at NielsenIQ, where your ideas will truly be valued.

Frequently Asked Questions (FAQs) for Senior Director, Small Client Development Role at NielsenIQ
What responsibilities does a Senior Director for Small Client Development have at NielsenIQ?

At NielsenIQ, the Senior Director for Small Client Development leads the charge in commercial strategy and sales, ensuring successful client contract renewals and the acquisition of new business. This includes developing joint business plans, managing account strategies, and overseeing a team of senior sales leaders. You will also foster crucial client relationships, represent client voices within our organization, and be at the forefront of crafting innovative sales techniques that align with market demands.

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What qualifications are required for the Senior Director, Small Client Development position at NielsenIQ?

To qualify for the Senior Director, Small Client Development role at NielsenIQ, candidates should have a minimum of 12 years of experience in relevant industries like CPG, consulting, or sales. Candidates must demonstrate effective senior-level communications and negotiation skills, as well as a proven track record of revenue growth and sales pipeline management. Familiarity with NielsenIQ tools and proficiency in Microsoft Office and Salesforce are preferred.

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How does the Senior Director, Small Client Development role impact sales strategy at NielsenIQ?

The Senior Director for Small Client Development significantly shapes NielsenIQ's sales strategy by developing and executing tailored account plans, understanding client requirements, and leveraging market dynamics. Your ability to unlock new revenue streams and cultivate meaningful relationships will ensure that NielsenIQ remains competitive and responsive to client needs, directly impacting the company's growth and success.

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What is the culture like at NielsenIQ for the Senior Director, Small Client Development?

The culture at NielsenIQ for the Senior Director, Small Client Development is vibrant and collaborative, characterized by a start-up feel within a well-established organization. You will be part of a diverse team that values work-life balance and encourages innovation and ownership. This team-oriented environment upholds inclusivity and fosters professional growth, making it an exciting place to advance your career.

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What are the potential career advancements for a Senior Director at NielsenIQ?

A Senior Director in Small Client Development at NielsenIQ can anticipate significant career growth opportunities within the organization. With a proven record in strategic sales leadership and successful client management, individuals may advance into higher executive roles within NielsenIQ's commercial strategy or even broader leadership positions across different sectors of the company.

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Common Interview Questions for Senior Director, Small Client Development
Can you describe your sales strategy development process for clients?

When answering this question, focus on describing your approach to understanding client needs, market dynamics, and your data-driven methods for creating a tailored sales strategy. Provide practical examples where your strategies have led to successful outcomes.

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How have you handled client objections in your previous roles?

Discuss your ability to listen thoroughly to client objections, empathize with their concerns, and provide appropriate solutions. Use specific examples to illustrate how you've changed a hesitant client into a satisfied partner.

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What are the key metrics you track to determine the success of a sales team?

Tailor your response to include metrics like sales growth, customer retention rates, and client satisfaction scores. Emphasize how these metrics inform your strategies and decisions as a sales leader.

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How would you prioritize tasks in a fast-paced environment?

Demonstrate your organizational skills and ability to handle multiple priorities by discussing the tools and techniques you use to stay on track. Mention methods such as setting clear deadlines and utilising project management tools.

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How do you approach cross-selling and upselling within an existing client account?

Explain your strategy for identifying potential upsell opportunities during regular client interactions. Share an example of how you effectively communicated the value of additional services or products to enhance client satisfaction and increase sales.

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What do you believe is the key to building strong client relationships?

Discuss your approach to building trust through active listening, transparency, and consistent follow-ups. Offer an example of how you've successfully maintained a long-term relationship with a client.

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How do you stay updated on market trends relevant to the CPG industry?

Share specific resources and strategies you utilize, including market research reports, industry publications, and networking with industry professionals. Highlight any actions you take to implement these insights into your sales strategies.

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In your opinion, what makes NielsenIQ's offerings stand out in the market?

Discuss your understanding of NielsenIQ's unique solutions and their alignment with client needs. Mention how competitive intelligence and consumer insights shape your perspective on our advantages and how they can be leveraged in sales strategies.

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How would you motivate and develop your sales team?

Detail your leadership style, emphasizing the importance of empowerment through training, mentorship, and positive reinforcement. Consider giving an example of how you've successfully improved team performance through development initiatives.

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Can you provide an example of a successful sales campaign you've led?

Use this opportunity to present a detailed case study of a sales campaign you executed successfully, highlighting the strategies you implemented, the obstacles you faced, and the final results achieved. Be sure to tie this back to your suitability for the Senior Director position.

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Growth & Learning
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Take Risks
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Passion for Exploration
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Full-time, remote
DATE POSTED
April 10, 2025

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