Senior Research Manager – SA&I

The SRM is a part of NIQ’s Strategic Analytics and Insights (SA&I) team responsible for the SSA region. The role is to be a trusted adviser to our Brand and Media customers, matching SA&I solutions to the clients’ key business questions. Candidates are responsible for earned revenue, and driving revenue growth through retained business.  

Candidates will need to have at least 6 - 7 years of experience in market research or key account management. They will also have strong interpersonal skills and use these to dive deep into the clients’ businesses, truly understanding the challenges and questions. They live and breathe clients and can demonstrate the value of SA&I solutions, thus driving engagement and client relationships.   

RESPONSIBILITIES

• Lead and manage Brand and Media accounts on behalf of NIQ’s SA&I team, i.e. act as the main point of contact and trusted advisor for key active clients 
• Conduct regular business reviews with clients and develop & execute strategic account plans 
• Understand client strategies, structures and key business questions to build sustainable client relationships and intimacy 
• Nurture and grow existing relationships (up to senior level) with customers to achieve retained business 
• Understand and execute the value of the SA&I portfolio  
• Manage the revenue base of your accounts, ensuring (earned revenue) targets are met or exceeded 
• Work with the Business Development teams to meet and exceed client expectations and identify opportunities for upselling and cross-selling. 
• Liaise cross-functionally/markets with other NIQ Brand and Media teams, with a focus on a holistic client centric experience 
• Be accountable for the full project execution cycle from set-up to final presentation, delivering project excellence, ensuring high NPS from clients 
• Keep abreast of market research methodologies, clients’ industry trends, and competitor activities 
• Lead a dedicated team of researchers ensuring they are upskilled and equipped to deliver according to the needs of client.  
• Positively contribute toward the culture and climate of the SA&I team and wider NIQ organization 

REQUIREMENTS

• A post-graduate qualification 
• Minimum 6 - 7 years work experience in market research with account management expertise 
• Comprehensive knowledge and understanding of market research methods  
• Strong client-oriented attitude 
• Ability to build and maintain long-term customer relationships 
• Able to “actively listen” to clients, identify business opportunities and understand how to provide strategic relevant output 
• Strong design and reporting skills 
• Willingness to go the extra mile 
• Passion, energy and drive, enthusiasm to learn and develop  
• Able to work autonomously and establish own priorities and objectives 
• Comfortable working across teams, bringing together people from different areas of the business  
• Highly organized, with strong leadership skills and the ability to manage people and multiple priorities simultaneously. 
• Software skills/ MS Office, especially PowerPoint 

All employees within NIQ are expected to promote the image of the company. This will be done in part by maintaining an efficient and effective working environment. It is expected that employees adhere to any specific deadlines set in respect of Company issues relating to professional servicing (internal and external) and objectives.  

The detail and scope of this job description may be altered to take account of changing company needs. 

#LI-Hybrid

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion