Media Technology Director

As a Media Technology Director at Annalect, your responsibilities will include delivering data and technology projects, defining marketing data and technology strategies, and being an SME in martech solutions, particularly for a major automotive client. You'll collaborate seamlessly with various teams to create and implement data-driven marketing solutions, ensuring that our clients access the best technological capabilities for their brand growth.

To be considered for the Media Technology Director position at Annalect, candidates typically need a BA/BS degree or equivalent experience, along with at least five years of relevant consulting experience in marketing technology. Strong communication skills, a proven track record in delivering marketing data strategies, as well as familiarity with digital advertising privacy regulations, are essential qualifications for success in this role.

The Media Technology Director at Annalect works on various high-impact projects that may involve developing strategies for martech platforms, solution design, and overseeing their implementation. You will lead projects that help clients navigate through the complexities of digital marketing data, particularly as brands adapt to the deprecation of third-party cookies and the need for ethical data handling practices.

Annalect values a healthy work-life balance for its employees, including Media Technology Directors, through its flexible and hybrid working model. This approach is designed to improve motivation and productivity while reducing stress, allowing you to thrive in both your professional and personal life.

The company culture at Annalect is centered on diversity, inclusion, and collaboration. As a Media Technology Director, you will be a part of a team that values unique perspectives and backgrounds. The company emphasizes a supportive environment where everyone can thrive, making it a stimulating place to innovate and grow.

When addressing your experience with data-driven marketing solutions, focus on specific projects where you successfully implemented strategies that harnessed data analytics. Share how you collaborated with clients and other stakeholders to drive results and discuss any innovative approaches you developed.

In your response, emphasize the importance of ethical data usage and compliance with relevant privacy regulations. Discuss your proactive measures to ensure that consumer data is handled responsibly, and how you communicate these values to clients to foster trust in your strategies.

Highlight your experience, including your strategic thinking, problem-solving abilities, and accomplishments in data and technology consulting. Showcase how your skills align with Annalect’s mission and your passion for driving innovations in the marketing technology sphere.

Provide a specific example of a global project where you successfully managed the expectations and needs of multiple stakeholders. Discuss your communication and organizational techniques that helped ensure project success, while highlighting any positive outcomes achieved through collaboration.

Share routines that involve reading industry publications, attending webinars or conferences, and engaging in professional networks. Mention how keeping informed about trends allows you to bring fresh insights and innovative solutions to your role at Annalect.

Explain your time management techniques, including using tools or frameworks for task prioritization. Discuss how you balance short-term deadlines with long-term goals, ensuring that your work aligns with the needs of clients and the overall strategy.

Discuss how you view technology as a critical enabler of marketing strategy. Provide examples of technology you’ve utilized to enhance campaign effectiveness, optimize audience targeting, and gather actionable insights to inform decision-making.

Share a detailed account of a successful marketing campaign where you utilized specific technologies to achieve objectives. Mention metrics or KPIs that demonstrate success, and the role you played in orchestrating the campaign from start to finish.

Talk about your leadership style that encourages open communication and collaboration among diverse teams. Describe activities or initiatives you have undertaken to facilitate teamwork and ensure that every voice is heard and valued.

Reflect on industry trends such as the evolving privacy landscape and ongoing changes in consumer behavior. Discuss how you plan to address these challenges and maintain a competitive edge for Annalect and its clients through meaningful strategies.