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Marketing Analyst, US Client Marketing, Community - job 1 of 4

Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.Job DescriptionThis is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on developing new partnerships and deepening relationships with established Issuers, Group Service Providers, and Processors.As part of the U.S. Marketing Services team, the Marketing Coordinator, Business Development, U.S. Client Marketing Community Issuers, Group Service Providers, and Processors will support the development, sell-in and program management of client programs that optimize the use of Visa marketing platforms/initiatives.This Coordinator is responsible for supporting partnership relationships with Visa’s issuer, processor and group service provider clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on business development efforts in the Community space.The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the team, the Marketing Coordinator, Business Development, will be responsible for a supporting role in prospecting, pricing, and selling in marketing solutions for Visa’s issuer/GSP/Processor clients, while also working closely with the Marketing Delivery team on oversight of program execution and management. The Marketing Coordinator, Business Development will engage partner teams across Visa with oversight of execution on marketing programs to help grow our clients’ payment card business and support in driving incremental client and Visa revenue.The Marketing Coordinator must be able to thrive in a dynamic, fast-moving and highly matrixed environment. You are results-oriented, flexible, and have a “can do”, positive attitude. Additionally, you possess a strong track record in working collaboratively with internal team members, stakeholders and external clients. You should be detail oriented and will be responsible for support in planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of Visa’s sponsorship assets. In addition, you should be confident in communicating directly with clients through conference calls, video conferences, or in-person meetings. You will support important administrative functions across multiple platforms including managing budgets, using Visa tools & applications and financial reporting.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.QualificationsBasic Qualifications• 2 or more years of marketing and project management experience with a bachelor's degree or Advanced Degree (e.g. Masters, MBA, JD, MD)• You have prior experience in business development• You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)• You have prior experience in managing agency partner relationships as part of client program developmentPreferred Qualifications• 3-5 years of work experience with a bachelor’s degree or more than 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)• Your work experience is closely related to marketing and project management• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met• Self-motivated and proactive in asking questions / proposing solutions• Strong process orientation: able to create processes from scratch and able to identify and drive continuous improvements• Highly proficient in Excel, Word, and PowerPoint: you’re comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations• Strong written and verbal communication skills, you create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders• A relationship builder who earns the trust and rapport of partners at multiple levels• Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure• Comfortable juggling multiple projects and quick to adapt to shifting priorities• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed• Experience running meetings with internal and external stakeholders• Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards• Digital marketing experience a plusAdditional InformationWork Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel 5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 121,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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What You Should Know About Marketing Analyst, US Client Marketing, Community, Visa

Join Visa as a Marketing Analyst in the U.S. Client Marketing Community based in Ashburn, VA! This role is an exciting opportunity to be part of Visa's dynamic marketing services team, as we develop new partnerships and strengthen relationships with established issuers, group service providers, and processors. As a Marketing Analyst, you will play a crucial role in supporting partnership relationships by crafting innovative co-marketing plans designed to achieve business objectives for both Visa and its clients. You will have the chance to actively participate in prospecting, pricing, and delivering effective marketing solutions, all while working collaboratively with the Marketing Delivery team to ensure successful program execution. If you thrive in a fast-paced, ever-changing environment and have a passion for marketing and project management, this could be the perfect fit for you! Your ability to effectively communicate with clients, manage budgets, and develop strategic marketing initiatives will be key to driving engagement and growing Visa's business. The ideal candidate will have a strong track record in creating and executing multichannel marketing campaigns, managing agency partnerships, and coordinating cross-functional projects with great attention to detail. With Visa's commitment to innovation and a results-driven marketing approach, there’s never been a better time to join a purpose-driven organization. Ready to make an impact? We can’t wait to see how you can contribute to the Visa community!

Frequently Asked Questions (FAQs) for Marketing Analyst, US Client Marketing, Community Role at Visa
What are the responsibilities of a Marketing Analyst at Visa in the U.S. Client Marketing Community?

As a Marketing Analyst at Visa, you will be responsible for supporting partnership relationships with Visa’s issuer, processor, and group service provider clients. This includes developing co-marketing plans, engaging in prospecting, and pricing initiatives. You will work closely with the Marketing Delivery team to oversee program execution and manage client marketing projects effectively.

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What qualifications do you need to become a Marketing Analyst at Visa?

To qualify for the Marketing Analyst position at Visa, a candidate should have at least 2 years of marketing and project management experience, preferably with a bachelor’s degree. Experience in business development, multichannel marketing campaigns, and managing agency partnerships is highly valuable for this role.

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How does the Marketing Analyst role at Visa support client business goals?

The Marketing Analyst at Visa plays a key role in supporting client business goals by creating best-in-class co-marketing plans and executing strategies to drive engagement. You will help clients enhance their payment card business through innovative marketing solutions and the strategic use of Visa’s sponsorship assets.

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What skills are essential for a successful Marketing Analyst at Visa?

Essential skills for a successful Marketing Analyst at Visa include proficiency in Excel, Word, and PowerPoint for data analysis and reporting, strong written and verbal communication skills, the ability to thrive in high-pressure situations, and meticulous attention to detail to ensure project compliance and success.

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What is the work environment like for a Marketing Analyst at Visa?

The work environment for a Marketing Analyst at Visa is collaborative and fast-paced. The role is hybrid, which means you will split your time between remote work and being in the office 2-3 days a week. You will engage with a variety of stakeholders across the organization as part of your role.

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Common Interview Questions for Marketing Analyst, US Client Marketing, Community
Can you describe your experience with multichannel marketing campaigns in a business development context?

When answering this question, highlight specific campaigns you have worked on. Include details about your role in designing and executing these campaigns, the channels used, and any measurable outcomes that demonstrate success.

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How do you prioritize and manage multiple projects simultaneously?

In your response, emphasize your organizational skills and describe the tools and strategies you use to manage your workload. Provide examples of how you've successfully juggled competing deadlines in past roles.

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Describe a time when you had to coordinate a project with cross-functional teams. How did you ensure communication and collaboration?

Share an example that illustrates your communication strategies and how you foster teamwork. Highlight any challenges you faced and how you overcame them to achieve project goals.

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What do you consider when developing a co-marketing plan for a client?

When discussing your approach, mention the importance of understanding the client's business goals, target audience, and the metrics for measuring success. Provide examples of how you've tailored plans to meet specific client needs.

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How do you handle feedback or criticism from clients or stakeholders?

Frame your answer to showcase your openness to feedback. Explain how you process constructive criticism, make improvements based on that feedback, and maintain strong client relationships even in challenging situations.

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Can you provide an example of a time you used data to impact a marketing decision?

When answering this question, focus on quantitative outcomes. Describe the data you analyzed, the insights you gained, and how those insights informed a marketing decision that led to positive results.

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What tools and software are you proficient in for managing marketing projects?

List specific project management and data analysis tools you have experience with, like Excel for data analysis, project management software for tracking timelines, and presentation software for client communications.

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What strategies do you employ to maintain strong relationships with clients?

Discuss the importance of communication and transparency in client relationships. Provide examples of how you've built trust with clients and addressed their needs proactively to foster long-term partnerships.

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How do you stay updated on current marketing trends and technologies?

Share your strategies for continuous learning, such as following industry publications, attending webinars, or networking with professionals. Mention how you apply new knowledge to your work at Visa.

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Why do you want to work as a Marketing Analyst at Visa?

Express your admiration for Visa’s innovations in the payments industry and how you believe your skills and experiences align with the company’s mission. Discuss your passion for impactful marketing in a collaborative environment.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
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December 12, 2024

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