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eCommerce Omnichannel Coordinator

Who You Are:

You are someone who likes to get things done in an efficient and detail-oriented way. You are always looking for ways to improve things and enhance an experience. You are deeply interested in the eCommerce and digital space. You have a growth mindset and can evaluate and re-prioritize as needed in an environment that is changing and evolving. You can manage the details while not losing sight of the big picture.


The Task at Hand:

The eCommerce/Omnichannel Coordinator will play a critical role in helping maintain DTC and eCommerce excellence. Leveraging an omnichannel approach, this position will be responsible for executing day-to-day activities on our DTC site and other eCommerce platforms. The ideal candidate will be detail-oriented with an entrepreneurial spirit and have digital experience, as they will play a crucial role in driving our online sales and enhancing the overall digital experience.


In This Role, You Will:

• Be responsible for site merchandising, including:

o Front-end setup of Product Detail Pages, Variety Packs, Add-Ons, and Product Landing Pages

o Daily monitoring and merchandising of onsite placements, checking the right products are featured, out-of-stock items are hidden, and site imagery is kept fresh and relevant to key tentpole events or new product launches

o Managing SKU setup, including item setup, add-ons, and new selling options

o Conducting consistent audits of the site to find bugs or issues

o Working with agencies, development teams, and internal partners on the above

• Own the Digital Shelf: Plan and execute best-in-class DTC and retailer.com product detail page content creation, ensuring updates are made as the portfolio and distribution evolve, including:

o Working with the sales team and brokers to update retailer.com sites

o Ensuring copy is SEO-optimized for both DTC and retail

• Assist in managing the DTC catalog, ensuring the accuracy of catalog and product data, including pricing, discontinuations, and out-of-stock products

• Own Store Locator inputs for the current assortment and new product launches

• Support DTC initiatives to drive growth, creative requests, organization/calendar of items going in and out of stock (reminders to put items back in stock), etc.

• Support brand initiatives (brainstorming, content creation, etc.) and share best practices when needed, as part of the broader digital team

• Stay current with digital commerce trends, industry best practices, and competitive insights


In This Role, You’ll Bring With You:

• BA/BS in Business Administration, Marketing, Advertising, or a related field, or equivalent years of professional experience, preferred

• 1+ years of related marketing experience in digital marketing and/or eCommerce, ideally in the CPG/startup food space

• Experience with Shopify preferred, or proven ability to quickly learn new technology

• Bonus points for prior experience in a subscription-based DTC business

• Omnichannel mindset with the ability to plan and execute across channels

• Strong project management and organizational skills

• Exceptional communication, writing, and presentation skills

• Ability to work effectively in a team environment

• Remarkable attention to detail and proven track record of managing multiple projects to meet deadlines in a fast-paced environment

• Mastery of Microsoft tools, including Excel and PowerPoint

• Solid knowledge of Outlook, Slack, and other professional platforms

• Genuine passion for improving childhood nutrition for a healthier and happier planet

• Previous exposure to cross-functional work between Sustainability and Marketing preferred

• Desire to contribute to a dynamic, high-growth, purpose-driven work environment

• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter

• Must reside in the United States to be considered for this position

• Please note that visa sponsorship is not available for this position


Compensation:

• Full-Time, Salaried, Exempt

• The anticipated salary range for this position is $55,000.00 - $70,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, equity, and role-specific perks


Additional:

• Remote-first work environment

• Annual Bonus

• 401(k) program + 4% company match after three months

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

• Monthly Cell and Internet Stipend

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey

• Unlimited Paid Time Off

• Paid Volunteer Time

• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections

• Medical Insurance for the employee covered at 100% on select plans, with additional plan options at a reduced cost to the employee

• Vision and Dental Insurance covered at 100% for the employee and dependents

• Life insurance

• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans

• Employee assistance program (EAP)

• All other benefits, leaves, and insurance as required by law, based on your specific residence

• And so much more!


Who We Are

 

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

 

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

 

We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families.  Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

 

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

 

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

 

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

 

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 

You must reside in the United States to be considered for this position.

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What You Should Know About eCommerce Omnichannel Coordinator, Once Upon a Farm

At Once Upon a Farm, we’re thrilled to welcome a fresh eCommerce Omnichannel Coordinator to our dynamic team! If you're a detail-oriented individual who thrives on efficiency and is passionate about the digital landscape, this might just be the perfect opportunity for you. In this remote role, you will play a pivotal part in maintaining our direct-to-consumer (DTC) and eCommerce excellence. You’ll leverage your experience to handle day-to-day activities across our platforms, ensuring site merchandising is on point and that our offerings are always fresh and relevant. The heart of your work will be site audits, managing product catalogs, and optimizing our digital shelf space, all while working closely with our sales and marketing teams to ensure everything is SEO-optimized. Your entrepreneurial spirit will shine as you assist in driving growth initiatives while staying updated on the latest in digital commerce trends. Join us as we work together to enhance childhood nutrition with our irresistibly healthy products, designed for little ones and their families. If you have a knack for project management and organizational skills, coupled with a passion for improving children's nutrition, we'd love to have you bringing your skills to our mission-driven team at Once Upon a Farm!

Frequently Asked Questions (FAQs) for eCommerce Omnichannel Coordinator Role at Once Upon a Farm
What does an eCommerce Omnichannel Coordinator do at Once Upon a Farm?

An eCommerce Omnichannel Coordinator at Once Upon a Farm plays a crucial role in ensuring DTC and eCommerce excellence. Their responsibilities include site merchandising, managing product detail pages, and overseeing daily activities on various eCommerce platforms. This role is essential for driving online sales and enhancing the overall digital experience for customers.

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What qualifications are needed for the eCommerce Omnichannel Coordinator position at Once Upon a Farm?

Candidates looking to land the eCommerce Omnichannel Coordinator role at Once Upon a Farm should ideally possess a BA/BS in Business Administration, Marketing, or a related field. Additionally, having at least 1 year of experience in digital marketing or eCommerce, especially within the CPG or startup food space, is preferred. Familiarity with platforms like Shopify and strong project management skills will also be beneficial.

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What is the work environment like for the eCommerce Omnichannel Coordinator at Once Upon a Farm?

The eCommerce Omnichannel Coordinator position at Once Upon a Farm is a remote-first role, which enables dynamic collaboration among a passionate team dedicated to improving childhood nutrition. You'll enjoy the flexibility of working from home while still being deeply connected with a supportive and inclusive culture that encourages individual contributions and teamwork.

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How does the eCommerce Omnichannel Coordinator contribute to enhancing the digital experience at Once Upon a Farm?

In the eCommerce Omnichannel Coordinator role, you will significantly enhance the digital experience by ensuring that product detail pages are optimally set up, the site is regularly merchandised, and that product imagery is fresh and appealing. You will also engage in audits to identify issues, ensuring a seamless experience for our customers when navigating our DTC platform.

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What types of projects will the eCommerce Omnichannel Coordinator at Once Upon a Farm manage?

The eCommerce Omnichannel Coordinator will manage various projects, including the setup of product detail pages, audits of site performance, managing retailer.com updates, and contributing to catalog management. This includes keeping data accurate around pricing, availability, and supporting overall DTC initiatives to drive growth in eCommerce.

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What opportunities for professional development exist for the eCommerce Omnichannel Coordinator at Once Upon a Farm?

Once Upon a Farm is committed to the growth of its employees. As an eCommerce Omnichannel Coordinator, you will have access to a range of learning opportunities, networking with industry professionals, and participating in cross-functional teams that can enhance your skills and knowledge in both digital marketing and eCommerce strategies.

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Does the eCommerce Omnichannel Coordinator position at Once Upon a Farm allow for flexible hours?

The eCommerce Omnichannel Coordinator role offers a level of flexibility in working hours, as it is a remote position. However, collaborative meetings may require some availability during core business hours. This allows for a blend of productivity and personal time management, perfect for those balancing work-life demands.

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Common Interview Questions for eCommerce Omnichannel Coordinator
How do you prioritize tasks as an eCommerce Omnichannel Coordinator?

In answering this question, focus on your organizational skills and detail how you use project management tools or strategies to assess priorities based on deadlines and business impact. Sharing a brief example of a time you successfully prioritized tasks to meet a crucial deadline can help illustrate your capability.

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Can you describe your experience with eCommerce platforms like Shopify?

When discussing your experience with Shopify or other eCommerce platforms, detail specific functionalities you have worked with, such as product page setup, SEO optimization, or inventory management. Highlight how these experiences have prepared you for managing similar responsibilities at Once Upon a Farm.

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What strategies would you use for effective site merchandising?

A solid response should include an overview of tactics such as regular audits, data analysis to understand customer preferences, and using A/B testing to optimize placements. Sharing an example of a successful merchandising strategy you've used in past roles can also give interviewers insights into your practical experience.

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How do you ensure accuracy in product data and catalogs?

Discuss your process for maintaining data accuracy, which might include detailed checklists, regular audits, and leveraging collaboration tools to ensure everyone is informed. An example illustrating your attention to detail in past situations would enhance your answer.

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How do you stay updated with digital marketing trends?

Talk about your approach to continuous learning, such as following industry leaders on social media, participating in webinars, or subscribing to digital marketing newsletters. Mentioning specific resources you find helpful shows your proactive attitude towards staying informed.

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Describe a time you faced a challenge in a digital marketing project and how you overcame it.

Employ the STAR method (Situation, Task, Action, Result) to structure your response effectively. Choose a specific challenge that showcases your problem-solving skills and the positive outcome that followed your intervention, demonstrating your ability to adapt and find solutions.

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How do you handle feedback from team members or leadership?

Indicate that you view feedback as an opportunity for growth and improvement. Share an example where you applied feedback to enhance your work or processes, showcasing your openness to collaboration and your focus on continuous improvement.

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What role do you see creativity playing in an eCommerce Omnichannel Coordinator position?

Explain how creativity is vital in digital marketing, especially for site merchandising and promotional campaigns. Providing an example of a creative project you spearheaded successfully can help demonstrate your innovative thinking.

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What metrics do you consider when evaluating eCommerce performance?

Discuss key performance indicators such as conversion rates, average order value, and customer retention rates. Emphasize your experience in using analytics to drive decisions and optimize eCommerce strategies for better results.

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How would you address an out-of-stock situation on the DTC site?

When addressing an out-of-stock situation, emphasize transparency with customers and proactive communication. Discuss ways to manage customer expectations, whether it's through alerts, recommendations for similar products, or timelines for restocking, showing your customer-centric approach.

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