Business Unit Director - Angling

As a Business Unit Director at onX, your key responsibilities will include developing and executing annual operating plans, managing financial performance, and ensuring exceptional customer experiences for our fishing apps. You will take ownership of daily operations, set relevant KPIs, and lead cross-functional collaboration, particularly with teams focused on marketing and product execution.

To become a Business Unit Director at onX, candidates typically need a Bachelor’s degree in business or technology, along with over 10 years of leadership experience in SaaS, mobile apps, or consumer technology. A strong track record in go-to-market strategies for technical products and the ability to manage both direct and cross-functional teams is essential.

The Business Unit Director at onX plays a pivotal role in executing strategies that advance our mission of awakening the adventurer in everyone. By managing the growth and development of our fishing apps, you'll enhance user experiences and community engagement, directly aligning with onX's values and commitment to innovation.

Success as a Business Unit Director at onX requires strong leadership and relationship-building skills, data-driven decision-making, and the ability to thrive in a matrixed environment. Familiarity with fishing, both conventional and fly fishing, will enhance your understanding of customer needs and market opportunities.

OnX offers a fast-paced, supportive work environment where remote and hybrid roles thrive. As a Business Unit Director, you'll have the flexibility to work from our Missoula or Bozeman offices, or participate in our Basecamp community, ensuring you feel connected and engaged with your team while pursuing your passion for the outdoors.

When answering this question, highlight specific instances where your leadership fostered collaboration among diverse teams. Focus on how you facilitated communication, set goals, and leveraged team strengths to achieve successful outcomes.

Discuss your approach to prioritization and resource allocation. Mention tools or methods you utilize for forecasting and assessing impact, demonstrating how you adapt based on data-driven insights while keeping the bigger picture in mind.

Share your favorite analytics tools and explain how they inform your decisions. Emphasize your familiarity with data dashboarding and analysis to track KPIs, utilizing actionable insights to drive growth and innovation.

Use the STAR method to explain the situation, your specific actions, and the results. Showcase your problem-solving abilities and how you turned challenges into opportunities for improvement.

Highlight your networking strategies, focusing on building authentic partnerships. Discuss how your understanding of the fishing community can support onX's mission and expand brand visibility while meeting customer needs.

Mention key performance indicators such as user engagement, retention rates, and customer satisfaction scores that reflect the success of onX's fishing apps. Explain how you would use these metrics to refine strategic initiatives.

Discuss your people management philosophy, focusing on mentorship, clear communication, and regular feedback. Share examples of how you've driven individual growth and team morale in past roles.

Illustrate your familiarity with market analysis, product positioning, and launch planning. Provide examples of successful GTM initiatives you've led, particularly in SaaS or consumer technology.

Explain the importance of regular communication and collaborative planning sessions. Describe how these practices can lead to cohesive efforts that enhance user experiences and drive growth for onX's products.

Discuss the principles of truly understanding customer needs and preferences. Share how this philosophy has shaped your decision-making process in previous roles and how it aligns with onX's mission to provide outstanding outdoor experiences.