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Marketing and Communications Specialist

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Job Title:

Marketing and Communications Specialist

Department:

Academic Affairs Administration | Salmon P. Chase Center for Civics, Culture, and Society

The Ohio State University’s motto, Disciplina in Civitatem, or “education for citizenship,” is not merely a slogan; it’s an exhortation to remain focused on the responsibility to develop an informed, engaged, and civic-minded citizenry. It is essential to fulfilling Ohio State’s land-grant mission.

The Chase Center is a multidisciplinary university center that will conduct teaching, research, and public programming concerning the core texts and great debates of Western civilization; the principles, ideals, and institutions of the American and Ohio political order; and the foundations of responsible leadership and informed citizenship. It is an independent academic unit of the University. The Center is a leader of the growing cadre of similar centers of civic thought and leadership in Ohio and throughout the country. 

Position Overview:

The Salmon P. Chase Center for Civics, Culture, and Society is conducting a search for the Center’s Marketing and Communications Specialist, a person who will work closely with the Center’s administrative team to build the Center into the flourishing academic community envisioned in ORC § 3335.39.  The Marketing and Communications Specialist, as with all members of the Center, should embrace the Center’s mission. 

The Marketing and Communications Specialist for the Salmon P. Chase Center will be responsible for developing, executing, and overseeing marketing and communications strategies that promote the Center’s initiatives, faculty, academic programs, events and public programs, and support its mission. This role requires creativity, strong communication skills, and the ability to engage various audiences, including students, faculty, community members, and prospective partners.

Key Responsibilities:

  • Develop and implement comprehensive marketing and communications plans to advance and promote the Chase Center’s curriculum, programs and events across multiple platforms (social media, email, print, etc.).
  • Manage and curate the Chase Center’s website with engaging content that increases awareness and participation in academic programs and events.
  • Manage and curate social media accounts (Facebook, X, Instagram, LinkedIn, etc.) to engage with current and prospective stakeholders.
  • Write engaging content across a variety of formats and channels, including news stories, marketing content, and copy for website, email, and social media.
  • Collaborate with University faculty, staff, administrative departments and student organizations to coordinate marketing efforts and ensure consistent messaging.
  • Develop strong working relationships with marketing and communications partners across the institution, including those in the Office of Marketing and Communications, Office of Academic Affairs, and the colleges, to ensure alignment of brand and messaging while also maximizing opportunities to reach target audiences.
  • Consult with Chase Center faculty and staff to elevate and advance the Center’s scholarship, academic programs, and public engagement.
  • Track and analyze digital channels, content performance, and marketing campaign expenditures and performance.
  • Coordinate and create multimedia content that enhances engagement and is aligned with Ohio State’s branding and communication guidelines.
  • Plan and execute outreach initiatives aimed at increasing visibility and strengthening relationships with local community organizations, government agencies, and other civic-minded groups.
  • Assist in the creation of promotional materials, including brochures, posters, and digital advertisements.
  • Attend and assist in organizing Chase Center events, including in-person lectures, conferences, and workshops; including photography of events for social media and promotional materials.
  • Assist with official Chase Center communication strategy and development.

Additional Information:

Required Qualifications:

  • Demonstrated commitment to the Chase Center’s mission of citizenship education. 
  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or a field related to the Center’s mission, or equivalent experience.
  • 4 years of relevant experience required.
  • Proven experience in marketing, communications, or a similar role, preferably within a higher education environment.
  • Demonstrated excellence in writing, editing, and oral communication.
  • Demonstrated poise, professionalism, good judgment, and ability to take the extra step to meet customer needs.
  • Strong proficiency in social media platforms, website design, digital and email marketing strategies and paid advertising.
  • Ability to work independently and as part of a collaborative team.
  • Strong organizational skills and attention to detail.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Regular in-person attendance is expected unless optional arrangements are agreed upon with the Executive Director.

Desired Qualifications:

  • Experience in higher education Marketing, Communications, Public Relations, or a related field.
  • Knowledge of Ohio State University policies, rules, and procedures, including Workday.
  • Portfolio of successful marketing campaign for submission with resume and application,

Location:

Page Hall (0061)

Position Type:

Regular

Scheduled Hours:

40

Shift:

First Shift

Final candidates are subject to successful completion of a background check.  A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

The Ohio State University is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, ethnicity, gender identity or expression, genetic information, HIV/AIDS status, military status, national origin, race, religion, sex, gender, sexual orientation, pregnancy, protected veteran status, or any other basis under the law.

Applicants are encouraged to complete and submit the Equal Employment Identification form.

Average salary estimate

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What You Should Know About Marketing and Communications Specialist, osu

Welcome to The Ohio State University’s Columbus Campus! We’re excited to announce an opening for the position of Marketing and Communications Specialist at the esteemed Salmon P. Chase Center for Civics, Culture, and Society. If you have a knack for developing engaging marketing strategies and possess a passion for the mission of educating civic-minded citizens, this might just be the role for you. In this dynamic position, you’ll collaborate with an innovative administrative team to craft comprehensive marketing and communications plans that highlight the Center’s diverse academic programs, events, and initiatives. Your role will involve managing the Center's website and social media accounts, creating captivating content that resonates with a wide variety of audiences—from students and faculty to community members. You will also be responsible for developing promotional materials and collaborating with internal departments to ensure consistent messaging across all platforms. Proficiency in digital marketing strategies and a proficiency in social media are essential, as you'll analyze performance data to enhance engagement and outreach. Join us at the Chase Center, where your creativity and communication skills will help us inspire future leaders and promote informed citizenship. We can’t wait to see how you will contribute to our vibrant academic community and support our mission at The Ohio State University!

Frequently Asked Questions (FAQs) for Marketing and Communications Specialist Role at osu
What are the responsibilities of a Marketing and Communications Specialist at The Ohio State University?

The Marketing and Communications Specialist at The Ohio State University plays a vital role in developing and executing marketing strategies to promote the Salmon P. Chase Center for Civics, Culture, and Society. Responsibilities include managing the Center's website and social media accounts, creating engaging content for various platforms, and collaborating with university departments to coordinate messaging. The specialist will also analyze data to improve outreach efforts and participate in organizing events that advance the Center's civic education mission.

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What qualifications are required for the Marketing and Communications Specialist position at The Ohio State University?

To qualify for the Marketing and Communications Specialist position at The Ohio State University, candidates should have a Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent experience. Additionally, a minimum of four years of relevant experience in a similar role is required. Strong writing, editing, and communication skills, along with proficiency in social media and digital marketing strategies, are crucial for success in this role.

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How does the Marketing and Communications Specialist contribute to The Ohio State University’s mission?

The Marketing and Communications Specialist contributes to The Ohio State University’s mission by developing targeted marketing strategies that promote informed citizenship and civic engagement. By effectively communicating the Center’s initiatives and programs, this role helps to educate and engage the community, fulfilling the university's land-grant mission and fostering a culture of civic responsibility.

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What skills are essential for a Marketing and Communications Specialist at The Ohio State University?

Essential skills for a Marketing and Communications Specialist at The Ohio State University include excellent writing and editing abilities, strong communication and interpersonal skills, proficiency in social media management, website design, and familiarity with digital marketing strategies. Additionally, the ability to work collaboratively, manage multiple projects, and keen organizational skills are crucial for success in this role.

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How does the Marketing and Communications Specialist engage with local communities?

The Marketing and Communications Specialist engages with local communities by planning and executing outreach initiatives aimed at increasing the visibility of the Salmon P. Chase Center. This role involves building relationships with community organizations, government agencies, and civic groups, ultimately fostering a collaborative environment for civic-minded projects and dialogues.

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Common Interview Questions for Marketing and Communications Specialist
What marketing strategies would you implement to promote the Salmon P. Chase Center's programs?

To promote the Salmon P. Chase Center's programs, I would develop a multi-channel marketing strategy that includes content marketing through social media, email newsletters, and the Center’s website. Engaging visuals, stories highlighting student and community engagement, and targeted paid advertising campaigns can effectively reach diverse audiences.

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Can you describe your experience with digital marketing and social media?

I have extensive experience with digital marketing, having managed social media accounts across various platforms such as Facebook, Instagram, and LinkedIn. I utilize analytics tools to track engagement and adjust strategies accordingly. My experience includes creating engaging content and managing digital campaigns that resonate with specific audiences.

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How do you measure the success of your marketing campaigns?

I measure the success of marketing campaigns through a combination of quantitative and qualitative metrics. This includes analyzing engagement rates, website traffic, and conversion rates, along with collecting feedback from stakeholders. Continuous improvement based on these insights is crucial for refining future campaigns.

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Describe a time when you had to collaborate with a team on a marketing project.

In a previous role, I collaborated with a cross-functional team to launch a campaign for a major event. I coordinated efforts between graphic designers, content writers, and event planners, ensuring our messaging was consistent across all platforms and that everyone met project deadlines. Our collective effort led to a successful event with high attendance.

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What approaches do you use to create engaging content for different platforms?

When creating content, I tailor my approach based on the specific platform’s audience and tone. For instance, social media content is often more casual and visual, while email newsletters can be more detailed. I always aim to tell a story or highlight a key message that resonates with the target audience.

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How do you stay updated with current marketing trends?

I stay updated with marketing trends by regularly attending webinars, participating in professional groups, and subscribing to industry newsletters. Following thought leaders on platforms like LinkedIn also helps me to understand emerging trends and best practices in marketing.

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Can you provide an example of a successful marketing campaign you've led?

I successfully led a marketing campaign for an educational workshop where we increased registration rates by 40% through targeted social media ads and engaging email outreach. I crafted a narrative that highlighted the workshop's benefits, which appealed well to our audience, resulting in the increased participation.

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How do you ensure that your marketing messages align with institutional values?

To ensure alignment with institutional values, I review the university's mission statement and branding guidelines before creating content. I collaborate closely with relevant departments to maintain consistency and incorporate feedback to align all messaging with the institution's values and initiatives.

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What do you believe is the biggest challenge in marketing higher education?

One of the biggest challenges in marketing higher education is effectively differentiating our programs in a competitive landscape. Creating tailored messages that highlight unique academic offerings and fostering genuine connections with prospective students and the community can navigate this challenge.

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How would you handle negative feedback received on social media?

I would address negative feedback swiftly and professionally by acknowledging the concern, providing a clear and factual response, and offering a solution if applicable. This approach not only mitigates damage but also shows our commitment to transparency and responsiveness.

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