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Socal Media Producer at Paramount Philadelphia, PA - job 1 of 2

Socal Media Producer job at Paramount. Philadelphia, PA. CBS News and Stations is seeking an expert Social Media Producer with a passion for news to join our team and help us optimize reporting from KYW CBS News Philadelphia, KDKA CBS News Pittsburgh and WJZ CBS News Baltimore for social media platforms. This will require a candidate with strong editorial judgment, an eye for which stories will resonate most with social audiences, and enough social media expertise to recommend the best treatment for each of the various social platforms.They will produce and edit videos that engage audiences on social media - using in-platform tools and features to render the text and graphics more authentic to the audiences we are trying to reach. The ideal candidate has an instinct for the most shareable nugget (quote, moment etc.) from larger news events, which can be broken out as a separate asset; and the ability to produce that story in either text or video form, as the situation dictates. A strong candidate will be proficient in the standard methodologies Facebook, Instagram, X, TikTok and YouTube, as proven by their active social media profiles. They will write share language for captions and titles that is simultaneously concise and shareable, yet fully in context and in line with the CBS News brand. The Producer will have experience covering breaking news, and will need to be adaptable when news breaks. The ability and willingness to work newsroom hours, which will include nights, weekends and holidays, is necessary.This is a full-time, in-office position, as the social media producer should be in the newsroom and available to film with talent five days a week.Candidate qualifications:• 2 to 4 years of social media or newsroom experience• Deep familiarity with social media platforms, audiences, standard processes and analytics• Proficiency in the world of politics, with the capability to write about politics in a strong, yet unbiased way• Strong writing skills with established portfolio of published work• Ability to work well with a team under tight deadlines• Ability to multitask• Expertise in Adobe Photoshop and Premiere, or similar editing software• Degree or equivalent experience in journalism, communications or relatedCBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation's #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O'DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe. CBS News' streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today's digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.Paramount is an equal opportunity employer (EOE) including disability/vet.At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
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What You Should Know About Socal Media Producer at Paramount Philadelphia, PA, Paramount

Are you a creative storyteller with a knack for social media? Paramount is on the lookout for a talented Social Media Producer in Philadelphia, PA to join our dynamic team at CBS News and Stations. Here, you'll have the opportunity to really put your skills to work by optimizing and sharing news reports from KYW CBS News Philadelphia, KDKA CBS News Pittsburgh, and WJZ CBS News Baltimore across various social platforms. In this role, you will leverage your editorial judgment to identify the most relatable stories that resonate with our audience. Your expert social media skills will come into play as you produce and edit engaging videos that truly reflect the pulse of what’s happening in the world. You'll use in-platform tools to craft authentic content, brainstorming shareable quotes and moments that can extract vital pieces from larger news events. If you thrive on breaking news and can adapt quickly to changes in a fast-paced newsroom environment, we’d love to hear from you! We’re looking for someone with 2 to 4 years of experience in social media or a newsroom setting, a deep understanding of the platforms we utilize, and the creativity to write captivating captions while maintaining the CBS News brand voice. This position requires flexibility to work general newsroom hours, including nights and weekends. Join us at Paramount and be part of a team that values quality journalism in the fast-evolving digital landscape!

Frequently Asked Questions (FAQs) for Socal Media Producer at Paramount Philadelphia, PA Role at Paramount
What are the main responsibilities of the Social Media Producer at Paramount?

The Social Media Producer at Paramount in Philadelphia, PA will primarily focus on optimizing news reporting from multiple CBS stations for social media. Responsibilities include producing and editing engaging videos, identifying shareable content, crafting concise captions, and adapting stories for various platforms. This role is crucial in ensuring that the latest news reaches audiences effectively and authentically.

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What qualifications are needed for the Social Media Producer role at Paramount?

To be considered for the Social Media Producer position at Paramount, candidates should have 2 to 4 years of experience in social media or a newsroom setting. A degree or equivalent experience in journalism or communications is preferred. Applicants need to demonstrate proficiency in Adobe Photoshop and Premiere, as well as strong writing skills, especially in the realm of politics and current events.

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What tools and platforms should a Social Media Producer at Paramount be familiar with?

A Social Media Producer at Paramount must have in-depth knowledge of popular social media platforms such as Facebook, Instagram, X, TikTok, and YouTube. Familiarity with in-platform tools and analytics is crucial for optimizing content and engaging audiences effectively.

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Is the Social Media Producer role at Paramount a remote position?

No, the Social Media Producer role at Paramount is a full-time, in-office position based in Philadelphia, PA. This role requires the producer to be in the newsroom five days a week to effectively collaborate with the team and film with talent.

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What is the work schedule for the Social Media Producer at Paramount?

The Social Media Producer position is aligned with typical newsroom hours, which means you should expect to work nights, weekends, and holidays as needed. Flexibility is essential, especially when it comes to covering breaking news.

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Common Interview Questions for Socal Media Producer at Paramount Philadelphia, PA
Can you describe your experience with social media marketing and how it relates to journalism?

In answering this question, highlight your past roles where you actively managed social media for news or similar content. Discuss specific platforms you have experience with and how you tailored content to engage audiences while maintaining journalistic ethics.

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What types of content do you believe work best on different social media platforms?

When discussing content strategies, differentiate by platform. Explain your insights into how visual content performs on Instagram, short-form videos on TikTok, and breaking news updates on Twitter. Tailor your response to show an understanding of user engagement trends.

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How do you stay updated with changing social media trends and algorithms?

Mention resources you follow, such as industry blogs, webinars, or social media analytics tools. Emphasize your commitment to continuous learning and adaptation in your approach to social media content production.

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Can you provide an example of an effective social media campaign you managed?

Share a specific campaign you led, including the objectives, platforms used, audience engagement, and measurable outcomes. This will demonstrate your strategic thinking and ability to drive results.

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How do you prioritize and manage multiple social media projects with tight deadlines?

Explain your time management techniques and tools you use for project tracking. Share an example of how you successfully balanced competing priorities while ensuring quality in your work.

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What role does analytics play in your social media strategy?

Discuss how you leverage analytics to inform your content decisions and adjust strategies. Talk about specific metrics you track, such as engagement rates and reach, and how you analyze this data to improve future campaigns.

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How would you handle negative comments or feedback on social media?

This is an opportunity to showcase your ability to maintain professionalism. Discuss how you would assess the feedback, engage constructively, and escalate issues if necessary, all while upholding the brand's image.

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What techniques do you use to write compelling headlines or captions that attract attention?

Share specific writing techniques you apply, such as using strong verbs, creating urgency, or asking questions to engage readers. Provide examples of your work, if possible.

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How do you ensure that your content aligns with the CBS News brand voice?

Talk about your understanding of CBS News' core values and brand identity, and how you reflect them in your writing and project decisions. Provide examples of past work that aligns with similar standards.

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What excites you about the role of Social Media Producer at Paramount?

Express your passion for storytelling through social media, your admiration for CBS News' commitment to quality journalism, and how you foresee leveraging your skills to contribute to the team’s success in Philadelphia.

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DATE POSTED
December 18, 2024

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