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Vice President, Consumer Technology Public Relations

ABOUT BERLINROSENBerlinRosen is a fast-growing, full-service communications firm with more than 300 communications and campaign strategists in New York, Washington, D.C. and Los Angeles. Since its founding in 2005, BerlinRosen has powerfully expanded its presence in corporate, social impact/ESG, nonprofit, entertainment, media, racial justice, healthcare, hospitality, real estate, architecture, design, urbanism, land use, lifestyle, technology, issue advocacy and workers’ rights communications. We have received more than 50 awards and recognitions, including being the only agency to be named #1 Best PR Firm in America by Observer more than once (2022; 2018), PRNews’ Large PR Agency of the Year (2021) and 5/5 Stars on Forbes’ latest Best PR Agencies in America list.People of color, people with disabilities and women are strongly encouraged to apply. BerlinRosen is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality, creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.ABOUT THE TECHNOLOGY TEAMBerlinRosen’s Technology practice comprises over 40 communications professionals who bring a unique campaign-style approach to strategic communications, combining expert strategy and nimble execution with the creativity and speed of a startup. We represent some of the biggest newsmakers defining the future of technology across consumer tech, fintech, climate, gaming, healthtech, media, urban innovation, and education including Samsung, Bloomberg Media, Cornell Tech, General Assembly, and Mozilla.ABOUT THIS ROLEBerlinRosen is seeking a Vice President to join our growing team. This is an exciting opportunity for a communications strategist with experience in consumer technology clients. As a core leader of the team, you should thrive in a fast paced environment, demonstrate thoughtfulness in creating a collaborative culture, and have expertise on team capacity planning and business development.Role location: This role is available on a remote basis within the United States on or within one of our offices (New York, N.Y., Washington, D.C., or Los Angeles, C.A.). On an optional basis, our New York, N.Y. and Washington, D.C. offices are currently open to staff. Proof of vaccination is required to work in any of BerlinRosen’s offices.ACCOUNTABILITIES AND QUALIFICATIONSAs a Vice President on the Technology team, you will…• Set the direction on large-scale strategic planning and execution efforts with multiple client leads across dozens of product launches, product reviews, trade shows, press conferences, feature stories, executive bylines, measurement/reporting needs and more (Primarily working collaboratively in PPT and Excel)• Lead smart, proactive, and thoughtful high-touch daily client communications with the same client leads, juggling competing priorities (through regular calls and in-person meetings/presentations)• Partner closely with agency leads to develop robust strategy plans, reports, updates, and other presentation materials for the broader client team• Directly manage a team of 2-4 junior staff (in addition to interns), keeping a very close eye on quality control and ensuring client deliverables are smart, thoughtful, on-time and error-free• Work closely with our leadership on overall account management and capacity planning, ensuring client objectives are regularly met, our work is completed effectively and the team is run efficiently• Help our practice win new business and proactively expand our relationships in the technology sector• Stay up-to-date with consumer technology media trends and leverage relationships with leading national and local outlets to maintain regular coverage• Lead planning for product launches, strategic partnerships, and eventsEssential skills:• 7+ years of experience in consumer technology PR in a client-facing and leadership role, or in-house• 2-3 years minimum of demonstrated staff management experience• Experience leading blue chip global technology accounts or in-house communication• Can conceptualize, develop and produce strategic client plans, client recommendations, and media approach roadmaps that will be shared with the client, executives, and partners• Must be well versed in producing dynamic, highly visual Powerpoint presentations• Basic design skills to create flow charts, timelines, etc. are required, and advanced graphic skills are a plus!• Internalizes client and staff input to deliver initial strategies on their own, further honing and developing client plans based on edits and guidance from senior members of the team to produce excellent final results• Has a strong news savvy and knowledge of the media covering consumer electronics and innovation, particularly of big tech companies• Has a strong track record handling multiple assignments at once, working quickly and meeting deadlines in a fast-paced environment• Flexibility to travel for the jobNote: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.WORKING AT BERLINROSENCompensation philosophy: BerlinRosen offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.The salary range for this role is commensurate with experience and is as follows:• Starting minimum: $120,000• Role cap: $155,000Effective January 1, 2023, the salary range for this position will be:• Starting minimum: $130,000• Role cap: $170,000Vice Presidents are eligible for end of year bonuses based on firm, team, and individual performance.Benefits: BerlinRosen will make sure that you have what you need to excel in your role, encourage self-care and drive professional development, including…• 100% coverage of Health, Dental, and Vision insurance monthly premiums• Company-sponsored Health Reimbursement Arrangement (HRA)• Pre-tax Flexible Spending Account (FSA)• Mental health assistance with company-sponsored memberships to Talkspace and Calm• 401K with a 4% employer match and no vesting period• Generous paid time off (PTO)• Effective January 1, 2023, all incoming staff will receive 36 days total of PTO, inclusive of general PTO, wellness days, collective PTO the week between Christmas and New Year’s Day holidays and 11 paid bank holidays• Pre-tax commuter benefits via WageWorks• Full mobile phone reimbursement for data and minutes• Employer-funded life insurance• Discounted annual bikeshare membership• Corporate discounts through Tickets at Work• Continuous skills training tailored to your role
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What You Should Know About Vice President, Consumer Technology Public Relations, BerlinRosen

If you're an innovative communications strategist with a flair for consumer technology, BerlinRosen could be your next adventure as a Vice President of Consumer Technology Public Relations. This full-service communications firm, with a reputation for excellence, is searching for someone to lead a dynamic team in New York, NY, or remotely within the U.S. Imagine working alongside over 40 skilled professionals, representing cutting-edge brands like Samsung and Bloomberg Media. In this role, you'll strategize and execute comprehensive PR campaigns, manage client relationships, and train junior staff while keeping up with the latest trends in consumer tech media. You'll thrive in a fast-paced environment that demands creativity and collaboration. Plus, you’ll be integral in contributing to new business endeavors and expanding existing client relationships. With a competitive salary range and generous benefits, including comprehensive health coverage and flexible time off, BerlinRosen is committed to fostering a diverse and inclusive workplace. Join a team that champions social value and innovation, and take your career to the next level with BerlinRosen!

Frequently Asked Questions (FAQs) for Vice President, Consumer Technology Public Relations Role at BerlinRosen
What are the main responsibilities of the Vice President, Consumer Technology Public Relations at BerlinRosen?

As the Vice President of Consumer Technology Public Relations at BerlinRosen, you will oversee all strategic planning and execution of PR efforts for various client accounts. Your responsibilities include conducting high-level client meetings, managing a team, setting client strategies, and ensuring deliverables meet the highest quality standards. You’ll also lead product launches, create presentation materials, and develop robust reports for clientele, all while maintaining effective communication across multiple projects.

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What qualifications are needed for the Vice President position at BerlinRosen?

The Vice President of Consumer Technology Public Relations at BerlinRosen requires at least 7 years of experience in consumer technology PR, ideally in a leadership role. Candidates should have a proven ability to manage teams and craft strategic communications plans. Proficiency in developing compelling PowerPoint presentations and possessing strong design skills are both essential, along with a solid understanding of media trends in consumer technology. Experience working with high-profile clients will be a significant advantage.

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How does BerlinRosen support career development for the Vice President, Consumer Technology Public Relations?

BerlinRosen is dedicated to fostering career growth among its staff. As a Vice President, you will have access to various professional development opportunities, whether through continued training tailored to your role or mentorship from experienced leaders. The firm’s emphasis on building a supportive and collaborative culture means that your input will not only be valued, but you’ll also have the chance to influence the direction of the communications strategies you help to create.

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Can the Vice President, Consumer Technology Public Relations work remotely?

Yes! The Vice President position at BerlinRosen offers the flexibility of remote work within the United States, although candidates have the option to work from one of the firm’s locations in New York, NY, Washington, D.C., or Los Angeles, CA. This flexibility allows you to balance your professional and personal life while contributing to a company that values innovation and diversity.

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What is the salary range for the Vice President, Consumer Technology Public Relations at BerlinRosen?

The salary for the Vice President of Consumer Technology Public Relations at BerlinRosen is competitive and commensurate with experience, with a starting minimum of $130,000 and a cap of $170,000 effective January 1, 2023. Additionally, Vice Presidents at BerlinRosen are eligible for end-of-year bonuses based on firm, team, and individual performances, making it a rewarding opportunity within the industry.

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Common Interview Questions for Vice President, Consumer Technology Public Relations
How do you prioritize competing projects as a Vice President in Consumer Technology PR?

In a fast-paced environment, it's crucial to assess project deadlines and client needs. I utilize project management tools to track progress and ensure communication among team members. I also prioritize based on strategic impact and timelines, allowing me to delegate tasks effectively while keeping senior staff informed on status updates.

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What strategies have you implemented to win new business in the technology sector?

I focus on building strong relationships with potential clients by showcasing successful case studies and leveraging existing connections in the industry. I also ensure that my proposals are tailored to meet their specific needs and illustrate how we can help them achieve their business objectives through targeted PR strategies.

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What role does creativity play in your approach to PR for technology clients?

Creativity is central in developing compelling narratives around technology products. I encourage my team to think outside the box, often utilizing multimedia elements and innovative storytelling techniques to engage audiences. An effective PR strategy not only informs but also captivates, making creativity indispensable.

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Can you provide an example of how you've successfully managed a PR crisis in the past?

Certainly! During a previous campaign, we encountered negative media coverage for a product launch. I quickly assembled a response team and developed a clear communication plan addressing the issue transparently while highlighting our commitment to our customers. Through timely updates and strategic messaging, we effectively turned public sentiment around.

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How do you stay updated with the latest trends in consumer technology?

I dedicate time each week to reading industry publications, following relevant blogs and thought leaders on social media, and attending technology conferences. This active engagement helps me to understand emerging trends that can influence PR strategies and client campaigns strategically.

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What’s your approach to mentoring junior staff in a technology-focused PR role?

I believe mentoring is essential for professional growth. I provide regular feedback and establish mentorship sessions to discuss their development goals. I also encourage juniors to take ownership of projects, allowing them to learn through hands-on experience with guidance and support.

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How do you measure success in your PR campaigns?

Success measurement involves tracking key performance indicators such as media impressions, client engagement metrics, and the overall impact on brand reputation. Setting clear objectives from the start helps define measurable outcomes and assess whether we meet or exceed those expectations at the campaign's end.

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What factors do you consider when developing a communication strategy for a consumer tech product launch?

I consider target audience insights, key messaging points, competitive analysis, and the media landscape. It's crucial to ensure that we tell a compelling story that resonates with the intended audience while also leveraging partnerships and influencers that amplify our reach.

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Describe a time when you had to lead a team through a significant change in direction.

In one instance, we had to pivot our entire PR strategy due to an unexpected shift in the client’s product timeline. I initiated an open dialogue with the team to discuss potential solutions and engaged everyone in brainstorming sessions to develop a revised strategy. By maintaining transparency and encouraging collaboration, we adapted quickly and successfully achieved our campaign goals.

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How do you ensure your communications are inclusive and resonate with a diverse audience?

I incorporate feedback from diverse team members and stakeholders when developing messaging for campaigns. Understanding cultural nuances and varying perspectives allows us to craft communications that are inclusive, relevant, and resonate with a wide audience, ensuring everyone feels seen and heard.

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Named one of the top PR firms in the country by Observer, BerlinRosen delivers high-impact media relations, digital strategy and creative services to top companies, organizations and candidates across the United States. We take a message-first, re...

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Full-time, remote
DATE POSTED
December 17, 2024

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