SEO Content Writer

Position Type: Contract, Full-Time, Remote
Working Hours: Based on US EST Time Zone

About Pavago:

At Pavago, we're on the lookout for a talented SEO Content Writer to bolster our client’s digital presence. We're in search of an individual who not only has a knack for crafting engaging content but also possesses a deep understanding of search engine optimization principles. In this role, you'll have the opportunity to fuse creativity with analytical prowess as you develop website pages and blog posts that not only captivate our audience but also climb the ranks in search engine results pages. We're looking for someone who thrives on the challenge of seamlessly integrating targeted keywords, headers, meta descriptions, and alt text into their writing to boost our online visibility. If you're someone who is passionate about staying ahead of the curve in the ever-evolving world of SEO, and if you're ready to make a meaningful impact by driving organic traffic and enhancing user experience, then we want to hear from you. Join us as we embark on this exciting journey of digital growth and innovation.

Responsibilities:

• Content Creation: Collaborate with our team to develop content strategies aligned with our business objectives and target audience.
• Writing and Editing: Write clear, concise, and engaging website pages and blog posts optimized for search engines, ensuring content meets brand standards.
• Keyword Research: Conduct keyword research and seamlessly integrate targeted keywords into content to improve search engine rankings.
• Content Optimization: Optimize existing content to enhance performance and relevance, utilizing SEO best practices.
• Deadline Management: Meet deadlines and deliver high-quality content consistently.

What Makes You a Perfect Fit:

• Strong Writing Skills: Ability to write clear, compelling, and grammatically correct content resonating with the target audience.
• SEO Knowledge: Understanding of incorporating keywords naturally, using headers, meta descriptions, and alt text to boost SEO.
• Research Proficiency: Skills in conducting thorough research to create accurate and informative content adding value to readers.
• Adaptability: Flexibility to write across various topics and formats, adjusting tone and style to suit different audiences and platforms.
• Understanding of User Intent: Ability to discern user needs when entering specific queries into search engines and tailor content accordingly.
• Creativity: Generating engaging and original content ideas aligned with SEO best practices.
• Collaboration Skills: Willingness to work closely with SEO analysts and team members to meet technical SEO standards and marketing goals.
• Attention to Detail: Precision in following SEO recommendations, editing, and proofreading to ensure high-quality content.
• CMS Proficiency: Familiarity with Content Management Systems like WordPress for formatting content and managing SEO elements.
• Analytics Skills: Ability to use tools like Google Analytics to monitor content performance and adapt strategies based on data insights.
• Competitive Analysis Skills: Expertise in analyzing competitors' content and SEO strategies to identify gaps and opportunities for improvement.

Required Experience & Skills:

• Background: Demonstrated experience in writing various content types such as blogs and service pages, with a focus on maintaining SEO best practices while ensuring novelty and engagement. Proven ability to write coherently for more than 3,000 words, showcasing the capacity to develop comprehensive and detailed content pieces.
• Technical Skills: Experience with analytic tools such as SEMRush, Search Console, and GA4 for monitoring website performance and conducting SEO analysis. Competence in using Google Sheets and Excel for data analysis, reporting, and organization. 
• Essential Abilities: Excellent communication skills, both oral and written. High proficiency in computer literacy, analytical thinking, and understanding of industry-specific trends and tools. Ability to produce clear, compelling, and grammatically correct content without relying on AI-generated text.

What Does a Typical Day Look Like?

In this dynamic role as an SEO Content Writer, each day presents new opportunities to engage with our audience and elevate our online presence. You'll start by diving into keyword research, uncovering valuable insights that will inform your content strategy. From there, you'll embark on crafting compelling website pages and blog posts, seamlessly integrating targeted keywords and optimizing content for search engines. Alongside writing, you'll collaborate closely with our SEO analysts, exchanging insights and refining strategies to enhance our digital footprint. As the day progresses, you'll have the chance to analyze content performance metrics, drawing actionable insights to continuously improve our SEO efforts. Whether you're fine-tuning existing content or brainstorming fresh ideas, your contributions will be instrumental in driving organic traffic and achieving our marketing goals.

Interview Process:

1. Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
2. Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
3. Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
4. Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you're passionate about the intersection of creativity and strategic thinking, and if you're excited about shaping the digital landscape through impactful content, then we're eager to hear from you. Join our team and become an integral part of our mission to excel in the world of SEO. Apply now and embark on a rewarding journey where your contributions are valued, and your potential for growth is limitless.