Job details

Manager, Marketing Analytics

ABOUT THE ROLE

Peloton is seeking a data-driven and detail-oriented Manager of Marketing Web Analytics to play a key role in analyzing and optimizing the performance of our digital marketing initiatives. Reporting to the Director of Forecasting and Analytics within the Marketing organization, this role will specialize in evaluating web traffic, user behavior, and conversion performance to inform marketing strategies and drive results. The ideal candidate will have experience transforming raw data into actionable insights that drive quantifiable business impact as well as expertise in web tools such as Google Analytics GA4, Looker and Amplitude. This role will ensure Peloton’s marketing efforts are grounded in insightful, actionable data derived from our digital properties.

YOUR DAILY IMPACT AT PELOTON

Analyze and interpret web traffic performance and attribution, user behavior, and conversion data to provide actionable insights that enhance marketing performance.
Use data and analytics tools such as Google Analytics GA4, Looker, and Amplitude to evaluate the effectiveness of marketing campaigns, landing pages, and overall web Performance.
Collaborate with eComm analytics and marketing teams such as Media, Lead Nurture, and Creative, to optimize campaign performance and user journeys based on web data Insights.
Build and maintain dashboards in tools like Looker and Amplitude to provide marketing teams with visibility into key web performance metrics.
Incorporate web analytics into broader marketing forecasts and strategy discussions.
Develop insights into user acquisition, lead capture, and conversion optimization to support marketing objectives.
Document and share web analytics best practices with marketing teams, ensuring consistency in data definitions and metrics across regions and campaigns.
Stay updated on trends in web analytics and marketing technology, identifying opportunities to improve marketing analytics capabilities.

YOU BRING TO PELOTON

5 years of experience in web analytics with a focus on marketing performance, and extensive hands-on experience using Google Analytics GA4.
Bachelor’s degree in Marketing, Analytics, Data Science, or a related field.
Strong understanding of marketing performance metrics, user acquisition strategies, and conversion optimization.
Experience with data visualization tools such as Looker (preferred); familiarity with Amplitude is a plus.
Proven ability to analyze digital marketing campaign performance and recommend actionable strategies.
Excellent communication skills, with the ability to present insights effectively to marketing and non-technical stakeholders.
Experience collaborating across marketing functions to support data-driven decision-making.
High attention to detail and a passion for improving marketing outcomes through web data insights.

#LI-ES2

#LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

- Medical, dental and vision insurance

- Generous paid time off policy

- Short-term and long-term disability

- Access to mental health services

- 401k, tuition reimbursement and student loan paydown plans

- Employee Stock Purchase Plan

- Fertility and adoption support and up to 18 weeks of paid parental leave

- Child care and family care discounts

- Free access to Peloton Digital App and apparel and product discounts

- Commuter benefits and Citi Bike Discount

- Pet insurance and so much more!

Base Salary Range

$150,809—$203,591 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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Average salary estimate

$177200 / YEARLY (est.)

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$150809K

$203591K

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What You Should Know About Manager, Marketing Analytics, Peloton

Peloton is on the hunt for a detail-oriented Manager of Marketing Analytics to join our vibrant New York City team! If you have a knack for turning raw data into strategic insights, this could be a great fit for you. In this pivotal role, you'll be working under the Director of Forecasting and Analytics, diving deep into the world of web traffic, user behavior, and conversion metrics. Your insights will directly influence the effectiveness of our digital marketing strategies, helping us create that immersive Peloton experience our members love so much. You'll utilize cutting-edge tools like Google Analytics GA4, Looker, and Amplitude to assess campaign performance and generate clear, actionable recommendations. You'll collaborate with various teams—ranging from e-commerce to creative—to optimize user journeys based on your findings. Plus, you'll showcase your analytical prowess by building dashboards that illuminate key marketing performance metrics and support strategic discussions. If you have at least five years of experience in web analytics focused on marketing performance, a degree in a related field, and exceptional communication skills, we want to hear from you! At Peloton, you'll be part of a dynamic environment where your contributions make a real impact. Let’s elevate the fitness journey together!

Frequently Asked Questions (FAQs) for Manager, Marketing Analytics Role at Peloton

What responsibilities does the Manager of Marketing Analytics at Peloton have?

As the Manager of Marketing Analytics at Peloton, your primary responsibilities will include analyzing and interpreting web traffic data, evaluating user behavior, and assessing conversion metrics to enhance marketing performance. You will utilize tools like Google Analytics GA4 and Looker to track campaign effectiveness, collaborate across marketing teams to optimize user journeys, and build dashboards showcasing vital performance metrics.