Creative Marketing Manager

As a Creative Marketing Manager, your responsibilities will include analyzing competitor concepts for inspiration, evaluating marketing assets for improvement, conducting user behavior research to enhance product performance, and collaborating on creative concepts from ideation to execution. You'll also be coordinating asset production with designers and agencies to ensure effective marketing campaigns.

To be considered for the Creative Marketing Manager position in Kyiv, applicants should have at least 6-9 months of experience in performance marketing, particularly focusing on mobile apps or web-to-app projects. Proficiency in key marketing metrics, detailed technical brief creation for designers, and hands-on experience with ad campaigns on various platforms is essential.

In the role of Creative Marketing Manager, you will utilize advanced tools such as Tableau for data visualization, Appsflyer for mobile attribution analysis, and AI-powered technologies to support innovative campaign strategies, ensuring that you are at the forefront of marketing effectiveness and creativity.

Our company is committed to your professional development with performance-oriented reviews, Individual Development Plans (IDPs), reimbursement for professional courses, English classes, and participation in knowledge-sharing events. We believe in fostering talent, with over 70% of our leads having grown within the company!

As a Creative Marketing Manager at our company, you can choose to work from our Kyiv hub or remotely with a flexible schedule. We ensure you have modern equipment and tools while promoting a comfortable working environment that encourages collaboration and innovation.

To analyze competitor concepts effectively, I start by identifying the strengths and weaknesses of their campaigns. This involves studying their messaging, visual creativity, and engagement metrics. I leverage tools like social media analytics and website audit tools to gather data, which helps inform my creative direction and ensures our strategies stand out in the market.

Certainly! I managed a campaign for a mobile app where we targeted an international audience. We utilized A/B testing on creatives, optimized our ad spend based on CPI and CPA metrics, and improved our CTR significantly. The campaign led to a 30% increase in app downloads and a 25% improvement in user retention, making it one of the most successful campaigns I led.

I focus on gathering data from various sources such as Google Analytics and ad campaign metrics. I review KPIs like conversion rates, bounce rates, and user engagement to pinpoint areas for improvement. Additionally, I conduct user testing to gather qualitative feedback, which complements the quantitative data for a rounded evaluation.

Collaboration with designers is crucial. I provide detailed technical briefs outlining our goals, target audience, and campaign messages. I encourage open communication and feedback loops during the creative process, ensuring that both teams align on the visual and strategic elements and making adjustments based on analytics insights before finalizing assets.

I utilize a mix of rapid prototyping tools and mockups for testing concepts. My approach involves running small-scale A/B tests on various advertising platforms to gauge users' reactions and engagement levels. This data informs whether the concept should be tweaked or fully developed, ensuring that we invest resources only in ideas with proven potential.

I have a foundational understanding of user acquisition strategies, focusing particularly on mobile app marketing. I've leveraged data-driven approaches to optimize our UA campaigns, monitored customer journey analytics, and tested various channel strategies to ensure we attract and retain high-quality users effectively.

I actively follow industry leaders on social media, read relevant marketing blogs, and participate in webinars to stay updated on the latest trends. Networking with other marketing professionals also helps me share insights and learn best practices that can enhance my marketing strategies.

I prioritize open communication with the analytics team to align on objectives. We work together to define key performance indicators for campaigns and interpret results collectively. Regular meetings help us refine our reporting processes, enabling data-driven decision-making that informs future marketing strategies.

I believe creativity complements analytics in marketing. I start with a creative idea, but I rely on data analysis to guide and refine that idea. By measuring performance metrics and user feedback, I can adjust my creative approach in real-time, ensuring that our marketing efforts are not only imaginative but also effective.

Adaptability is crucial for a Creative Marketing Manager. In a fast-changing industry like marketing, being able to pivot quickly and embrace new strategies is essential. Additionally, balancing creative vision with data insights to drive decisions is key to achieving high-performance marketing outcomes.