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Manager, Society Marketing - Interventional Cardiology

The Manager of Society Marketing will enhance customer engagement through partnerships with medical societies, society events, and targeted programs, with an emphasis on interventional cardiology.


This role involves significant interaction with cross-functional teams, product marketing, field-based sales force, physicians, key customers, and medical society leadership.


The Society Marketing Manager will collaborate to expand Penumbra’s presence within interventional cardiology and other relevant society partnerships while uncovering new opportunities for growth.


Specific Duties and Responsibilities

Strategic Leadership

• Develop and lead national and regional strategy for Cardiology society initiatives and conferences.

• Identify and implement physician engagement programs tailored to interventional cardiology fostering education on Penumbra’s technologies.


Collaboration and Execution

• Partner with senior leadership, clinical, and product marketing teams to determine podium strategies that highlight clinical data and technology.

• Serve as the vascular marketing team liaison to organize and execute conferences, and educational events within interventional cardiology.

• Work with cross-functional teams and the Events team to execute targeted interventional cardiology society events and initiatives outside of meeting events.


Society Engagement

• Build relationships with key opinion leaders and society leadership, particularly in interventional cardiology, to expand Penumbra’s presence.

• Lead virtual society programming and initiatives to enhance partnerships in physician education, with a focus on interventional cardiology.

• Understand the specific educational objectives of interventional cardiologists, developing initiatives focused on disease states and procedural needs.


Program Analysis and Development

• Use analytical methods to evaluate society engagement activities, identify opportunities within interventional cardiology, and refine strategies as necessary.

• Stay informed of competitive market dynamics, customer needs, and emerging trends in interventional cardiology to strengthen education and podium representation.

• Drive insights from interventional cardiology patient and clinician interactions to guide strategies.

• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.

• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.

• Ensure other members of the department follow the QMS, regulations, standards, and procedures.

• Perform other work-related duties as assigned.


Position Qualifications

• Bachelor’s degree with 5+ years progressively responsible experience managing various facets of society and customer engagement in a field-based marketing role in the medical device field or an equivalent combination of education, training, and/or work experience.

• MPH/PhD degree a plus.

• Relevant experience in the cardiovascular medical device industry.

• A team player who can incorporate input from others into action, develop strong relationships with customers, clinical, medical education, global marketing & sales partners, and generate consensus through inclusion.

• Must be able to thrive in a fast-paced and dynamic team-based environment.

• Strong, creative thinker who is intellectually curious with sound decision making capabilities.

• Good organizational skills and the ability to work on multiple tasks with multiple people while effectively managing competing priorities and still meeting deadlines.

• Excellent presentation and facilitation skills. Extensive scientific acumen, for use in various circumstances, including in working with internal stakeholders and with physicians in identifying evidence gaps and opportunities.

• Extensive knowledge of ACCME, AdvaMed, EUcomed, FDA, and ISO regulations.

• Strong interpersonal, communication, and negotiation skills and the ability to communicate effectively across a wide variety of audiences, both internal and external.

• Experience developing and executing strategic customer initiatives and growth plans.


Working Conditions

• General remote work environment

• Willingness and ability to travel overnight 50%+ of the time.

• Ability to travel extensively by car and plane. Must have valid driver’s license for state of residency and active vehicle insurance policy.

• Ability to conduct company business outside of the typical Monday through Friday, 8:00am to 5:00pm, work-schedule

• Potential exposure to blood-borne pathogens

• Requires some lifting and moving of up to 20 pounds

• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.

• Must be able to communicate and exchange accurate information with employees at all levels on a daily basis


Starting Base Salary is $135,000 to $220,000 year.   

This is the pay range for a high-cost labor market. If hired in another region, there will be a difference in pay range. We offer a competitive compensation package plus a benefits and equity program, when applicable. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.


What We Offer

•A collaborative teamwork environment where learning is constant, and performance is rewarded.

•The opportunity to be part of the team that is revolutionizing the treatment of some of the world's most devastating diseases.

•A generous benefits package for eligible employees that includes medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, an employee stock purchase plan, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s).

 

Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures, and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada, and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.

 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local laws.

 

If you reside in the State of California, please also refer to Penumbra's Privacy Notice for California Residents.

 

For additional information on Penumbra’s commitment to being an equal opportunity employer, please see Penumbra's AAP Policy Statement.

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What You Should Know About Manager, Society Marketing - Interventional Cardiology, Penumbra

Join Penumbra, Inc. as the Manager of Society Marketing focused on Interventional Cardiology based in beautiful Alameda, CA! In this dynamic role, you’ll have the opportunity to enhance customer engagement through impactful partnerships with medical societies and events. If you have a passion for interventional cardiology and love working with cross-functional teams, this is the perfect place for you! You'll develop and lead national and regional strategies for cardiology society initiatives that will really shape the educational landscape around our cutting-edge technologies. Collaborating with senior leadership and product marketing teams, you’ll strategize podium presentations that highlight compelling clinical data. You’ll also serve as the vital connection between the vascular marketing team and society events, ensuring our presence resonates well within the community. Building meaningful relationships with society leadership and key opinion leaders is crucial, as you’ll lead virtual programming to enhance physician education. With your analytical mindset, you'll evaluate our society engagement activities and refine our strategies as needed, always staying ahead of competitive market dynamics. This role requires you to thrive in a fast-paced environment and provide insightful guidance on educational objectives specific to interventional cardiologists. If you have solid marketing experience in the medical device field, relevant industry knowledge, and the ability to communicate across diverse audiences, we’d love to hear from you. Penumbra offers a collaborative team culture where innovation blooms, making it a truly exciting place to work!

Frequently Asked Questions (FAQs) for Manager, Society Marketing - Interventional Cardiology Role at Penumbra
What are the responsibilities of the Manager, Society Marketing at Penumbra?

As the Manager of Society Marketing at Penumbra, you will be responsible for developing national and regional strategies for cardiology society initiatives. This includes identifying and implementing physician engagement programs tailored to interventional cardiology, partnering with senior leadership to create impactful presentations, and organizing educational events. Additionally, you will evaluate engagement activities and strive to enhance relationships with key society leaders, ensuring our marketing strategies reflect the needs of interventional cardiologists.

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What qualifications do I need to apply for the Manager, Society Marketing position at Penumbra?

To apply for the Manager, Society Marketing position at Penumbra, you will need a bachelor’s degree along with over five years of progressive experience in society and customer engagement within the medical device industry. A master's in public health or a Ph.D. is a plus. Key skills also include excellent communication abilities, strong organizational skills, and an understanding of relevant regulations in the healthcare space.

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How does Penumbra support professional development for the Manager, Society Marketing?

At Penumbra, employees are valued and encouraged to grow within their roles. The Manager of Society Marketing will enjoy a supportive environment that fosters constant learning alongside opportunities to participate in conferences and initiatives that align with interventional cardiology. You will also have access to resources and mentorship, which can significantly enhance your professional growth.

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What is the expected salary range for the Manager, Society Marketing role at Penumbra?

The expected starting base salary for the Manager of Society Marketing role at Penumbra ranges from $135,000 to $220,000 per year. This range is based on the high-cost labor market of California, and total compensation may vary depending on qualifications, skills, and location.

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What kind of work environment can I expect as the Manager, Society Marketing at Penumbra?

As the Manager of Society Marketing at Penumbra, you can anticipate a general remote work environment, with extensive travel required—over 50% of the time. The culture at Penumbra is collaborative, promoting teamwork where you can constantly learn and contribute to innovative healthcare solutions.

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Common Interview Questions for Manager, Society Marketing - Interventional Cardiology
Can you describe your experience with society and customer engagement in the medical device field?

When answering this question, focus on specific examples from previous roles where you engaged with medical societies and key customers. Highlight any successful strategies you implemented and the outcomes they achieved, demonstrating your ability to foster strong partnerships.

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What strategies would you employ to enhance physician engagement in interventional cardiology?

To enhance physician engagement, I would focus on developing tailored educational programs that address specific clinical needs. I would leverage existing relationships with thought leaders and execute initiatives based on feedback gathered from physicians to ensure relevance and impact.

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How do you balance multiple projects while ensuring deadlines are met?

To balance multiple projects, I prioritize tasks based on urgency and impact, utilizing project management tools to track progress. I also foster open communication within my team to delegate effectively and ensure alignment on timelines.

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What is your approach to collaborating with cross-functional teams?

My approach is to establish clear communication from the outset, making sure everyone understands their role and responsibility. I believe in seeking input from various stakeholders and fostering an inclusive environment, which encourages diverse ideas and solutions.

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Can you discuss a challenging project you worked on and how you overcame obstacles?

When discussing a challenging project, choose one with substantial obstacles and explain how you identified the issues, adapted your strategy, and encouraged collaboration. Focus on the skills and methodologies you used to navigate these challenges.

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What is your familiarity with ACCME and AdvaMed regulations?

In my previous roles, I've worked closely with ACCME and AdvaMed regulations, ensuring all marketing strategies complied with their guidelines. My familiarity includes understanding the necessary approvals for educational content and maintaining ethical standards in marketing.

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How do you stay updated on trends in interventional cardiology?

I regularly attend industry conferences, subscribe to relevant journals, and participate in professional networks that focus on interventional cardiology. I also actively engage with thought leaders through webinars and forums to remain informed about emerging trends.

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Describe your experience with event planning and execution.

In my previous roles, I have managed numerous events, including medical conferences and educational hospitals, from initial planning stages to execution. My experience includes logistics, budgeting, and post-event analysis to assess success and areas for improvement.

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What metrics do you use to evaluate the success of society engagement activities?

To evaluate the success of society engagement activities, I use a combination of qualitative feedback from participants and quantitative metrics such as attendance rates, follow-up engagement, and improvements in physician knowledge or satisfaction regarding our technologies.

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How do you leverage data to inform your marketing strategies?

I use data analytics to identify trends in physician engagement, track the efficacy of existing programs, and refine my strategies accordingly. By analyzing patient and clinician interactions, I implement motivated initiatives that directly meet the needs of our target audiences.

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Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical ...

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DATE POSTED
January 3, 2025

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